03/31/2026
Thank you, Steve Carran and David Millili, for a terrific conversation on Modern Hotelier.
In this industry, our journeys shape how we think about growth, demand, and brand presence. My focus has been on how hotels can approach advertising and digital marketing more strategically — with precision, timing, and how campaigns are funded.
This is a vital consideration beyond the brand’s creative.
Hotels often invest heavily in development and operations, but underinvest in visibility. That’s where opportunity— and often untapped value—lives.
When you begin to think differently about where and how you invest, new possibilities open up — often without increasing spend.
Listen to the full conversation here:
The Modern Hotelier - Episode #263: Innovative Marketing Strategies for Hotels | with Jody MerlHow can hotels, especially independent and boutique propertie...
