06/12/2026
Retail media and affiliate marketing have traditionally served different roles in the marketing mix—but that distinction is becoming increasingly blurred.
As brands seek stronger attribution, better shopper insights, and more measurable outcomes, the convergence of retail media, affiliate partnerships, and creator commerce is opening new possibilities for performance-driven growth.
What does this mean for advertisers?
✔️More sophisticated measurement and attribution
✔️ Stronger creator and publisher partnerships
✔️ Better use of commerce and shopper data
✔️New opportunities to drive incremental growth
In our latest blog, we explore why retail media and affiliate are moving closer together, the opportunities this creates, and the challenges advertisers should be prepared to navigate.
Read the full article to discover what the future of performance partnerships could look like: https://linkhaitao.com/blog/retail-media-meets-affiliate-whats-next-for-performance-partnerships
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