Frank Gamboa Consulting

PAID SEARCH (SEM), PPC, AND DIRECT RESPONSE DIGITAL MARKETING

I offer management of your paid search (SEM), PPC, and direct response digital marketing efforts which include search engine display networks, shopping engines, and PPC via social media channels. These terms are often used interchangeably in the industry, but they generally mean paid ads you see after performing a search on one of the major search engines like Google or Bing. However, this world is also comprised of display networks like Google's, which means your ads are showing on websites in their network. Also, shopping engines like Amazon and social media channels like Facebook have PPC options. Direct response means my goal is to have your potential customers perform some sort of quantifiable action on your website that can be clearly tied back to a monetary value in your business. These actions can be to buy a widget, to sign up for some sort of subscription, to fill out a contact form, etc. Direct response is considered different than branding in that branding engages interest in a company or product but does not as easily correlate to monetary gain. I don't specialize in SEO (organic search optimization), organic reach on social media, or branding, though I may be able to refer to someone who can help you with those efforts