Solterra Strategies

05/01/2026

The conversation around regenerative viticulture has shifted. What was once framed as alternative is now being studied, measured, and adopted by some of California’s most respected wine producers. For Central Coast growers, the question is no longer whether regenerative practices belong in our vineyards. It is how quickly we build the regional knowledge to implement them well.

That is why MINDSET matters.

June 8-10 at Cambria Estate Winery in Santa Barbara County. 24 regenerative experts, researchers, and practitioners gathering for the first event of its kind in our region.

Keynotes from Rajat Parr of Phelan Farm and California naturalist Obi Kaufmann. Three afternoon Masterclasses with John Kempf, Keith Berns, Kelly Mulville, Jesse Smith, Mimi Casteel, and Brock Dolman.

A working event, not a conference. Early bird registration closes May 1.

Link in bio!

04/02/2026

Thanks Paso Robles Daily News for sharing our exciting news. It's incredible how many locals read this daily newsletter.

Award presented during March event in Chula Vista – Solterra Strategies and Sensorio received a Visit California Poppy Award for Best Public Relations Campaign for […]

03/27/2026

Big news from the Solterra team! 🎉

Congratulations to Diana Parker, who has been promoted to Communications Director at Solterra Strategies. After a standout first year with the firm, Diana has more than earned this next chapter. We're so proud to have her leading the way.

03/27/2026

Congrats are in order. 🥂

Diana Parker has been promoted to Communications Director at Solterra Strategies — and she has absolutely earned it.

Here’s to growing brilliant people from within. We’re so proud of you, Diana. 🌟

03/25/2026

We’re hiring. ✨

Three open roles at Solterra Strategies:
→ Communications Specialist
→ Account Manager
→ Digital Media Manager

If you love wine country, great storytelling, and doing work that actually matters — come find us.

Link in bio for details. 🔗

PRLife AgencyLife

03/25/2026

📣 We're hiring!

Solterra Strategies is looking for talented, passionate people to join our growing team. We have three open positions:

✅ Communications Specialist
✅ Account Manager
✅ Digital Media Manager

We're a boutique PR + brand strategy firm in Paso Robles focused on wine, food, and tourism.

Know someone who'd be a great fit? Share this post!

Apply at solterrastrategies.com/careers 👇

Solterra Strategies is a boutique public relations, brand strategy and marketing firm created in 2011 and based in Paso Robles, California.

03/24/2026

We’re Poppy Award winners. 🌺
Solterra Strategies + were just recognized as Best Public Relations Campaign at the 2026 Visit California Poppy Awards for the launch of FOSO — Fiber Optic Symphonic Orchestra — at Sensorio in Paso Robles.

170+ submissions. Eight categories. One incredible client partnership.

We’re so proud of this one. 🥂
PRWin SolterraStrategies CentralCoast

03/24/2026

We won! 🌺✨

Solterra Strategies and Sensorio just took home the Best Public Relations Campaign award at the 2026 Visit California Poppy Awards — for the launch of FOSO (Fiber Optic Symphonic Orchestra) at Sensorio in Paso Robles.

The Poppy Awards recognize the best in California tourism marketing, and this year more than 170 campaigns were submitted. We are so proud of what this team — and this client partnership — built together. Way to represent Julia Meyers and Diana Parker.

Learn more about the agency's success at the link below. 👇


https://solterrastrategies.com/news/2026/solterra-strategies-and-sensorio-win-visit-california-poppy-award-for-best-public-relations-campaign

12/04/2025

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11/13/2025

Paso Robles is raising a glass to two of its own!

We’re proud to celebrate McPrice “Mac” Myers of McPrice Myers Wines and Maggie Tillman of Alta Colina Vineyard & Winery, who have been named among Wine Business Monthly’s 2025 Wine Industry Leaders.

Recognized in the Culture Shifters & Energizers category, both Mac and Maggie embody the innovation, authenticity, and collaboration that make Paso Robles such a vibrant wine community.

Cheers to these local leaders shaping the future of wine, right here in Paso Robles.