fishbat

fishbat A full-service digital marketing agency specializing in improving visibility and driving impact. As individuals, we’ve been growing brands for over 20 years.

fishbat is a New York City-based full-service digital marketing agency specializing in improving visibility, driving impact, and offering creative solutions to modern marketing challenges. We take a holistic approach to branding and marketing across all digital channels to offer strategic solutions that reach the right audience on the right channels at the right time, with a message that connects

and drives action. Fueled by a deep seeded passion and creative spark, we are not your average full-service marketing agency. From industry keynote speakers to Forbes contributors, our team consists of several well-established players in brand marketing and marketing communications—traditional, digital, and everything in between. We’re seasoned professionals who have no trouble helping your brand swim with the big fish, just like we helped Pepsi, The American Heart Association, Unaprol, Silver Fern Farms, Mattel, and many others like you. We don’t just dive in without thinking. We put the user experience at the forefront of everything we do, working to ensure that we understand each user’s unique journey, all of their pain points, and what drives them to convert. We then infuse that strategic thinking into the foundation of every project, every campaign, and every piece of content we create. Creating shareable, magic moments that inspire action is what we do best. Our strategic approach meets a solution-based mindset in each of our core digital marketing services. When you team up with us, we become one with your company. We embrace your cause and invest our expertise and passion to devise strategies that ensure you are et up to reach your goals.

AI is changing search. Has your content strategy changed to follow suit? Here are five shifts to make to get your conten...
02/13/2026

AI is changing search. Has your content strategy changed to follow suit?

Here are five shifts to make to get your content optimized for GEO from our latest feature in Forbes. Read the full article here: https://bit.ly/4rgD9R5

Big news from our team! 🎉Our very own Michele Hamel, VP of Strategy at fishbat, has been named one of The Top 50 Women L...
09/22/2025

Big news from our team! 🎉
Our very own Michele Hamel, VP of Strategy at fishbat, has been named one of The Top 50 Women Leaders of Columbus for 2025 by Women We Admire.
Michele is the kind of leader who makes big ideas feel possible. From shaping brand strategies to launching digital campaigns, she always brings energy, clarity, and creativity that push us forward.

We couldn’t be prouder — drop a ❤️ or 👏 in the comments to help us celebrate Michele’s well-deserved recognition!

https://thewomenweadmire.com/2025/09/the-top-50-women-leaders-of-columbus-for-2025/

Clicks don’t equal customers, smart digital advertising does.In today’s crowded digital landscape, simply running ads is...
06/30/2025

Clicks don’t equal customers, smart digital advertising does.
In today’s crowded digital landscape, simply running ads isn’t enough. The key is precision: reaching the right people with tailored messages that convert, while continuously optimizing to get the best return on your investment.

Here’s how we make digital advertising work smarter:
1️⃣ Data-Driven Targeting: Zero in on audiences ready to engage and buy.
2️⃣ Real-Time Optimization: Adjust campaigns on the fly for maximum impact.
3️⃣ Creative Personalization: Craft messages that resonate and stand out.
4️⃣ Seamless Integration: Align ads with your overall marketing for consistent brand presence.

When your ads are strategic, measurable growth follows, not just clicks, but meaningful connections.

What’s your biggest digital ad challenge? Let’s talk below ⬇️

Not all ads work the same, and that’s a good thing.Search and display ads capture intent. They reach people actively loo...
06/25/2025

Not all ads work the same, and that’s a good thing.

Search and display ads capture intent. They reach people actively looking for your services or engaging with content related to your brand. That means higher relevance, stronger click-through rates, and leads ready to convert.

Social ads generate demand. They help you build awareness, spark interest, and stay top of mind, even when your audience isn’t actively searching.

A strong digital advertising strategy doesn’t choose one over the other. It connects both to guide people from curiosity to conversion, using search ads to capture intent and social ads to spark interest, keeping your brand present at every stage of the journey.

Are your campaigns working together or going in different directions?

Posting on social media without data is like throwing darts blindfolded. Sometimes you hit the target, but often you mis...
06/23/2025

Posting on social media without data is like throwing darts blindfolded. Sometimes you hit the target, but often you miss. Data-driven insights reveal what the audience wants, when they’re most active, and which content sparks real engagement.

Using those insights sharpens every move, boosting reach, sparking authentic interaction, and driving real conversions. It’s how smart social strategies turn noise into results.

How are you using data to guide your social media efforts? Share your experience below! ⬇️

What makes a brand truly resonate with its audience?It goes beyond visuals or taglines. A powerful brand is rooted in cl...
06/20/2025

What makes a brand truly resonate with its audience?

It goes beyond visuals or taglines. A powerful brand is rooted in clarity, consistency, and purpose. It appears the same way across every channel and creates a memorable experience that builds trust over time.
When your brand reflects your values and delivers a unified message, it creates a deeper connection with your audience and sets the stage for lasting loyalty and growth. Whether you're launching something new or refining what already exists, a strategic approach ensures every element is working toward the same goal.

Most people scroll past brands on social media without a second thought. But when your content is consistent, engaging, ...
06/17/2025

Most people scroll past brands on social media without a second thought. But when your content is consistent, engaging, and aligned with your audience’s interests, it stops the scroll and starts a conversation.
Effective social media management goes beyond posting regularly. It builds trust, sharpens your brand voice, and delivers content that inspires your audience to engage, share, and convert.
A well-managed presence can turn your social platforms into one of your most effective tools for growth.

🌐https://1l.ink/TN3LCPP

Did you know: Consistent brand messaging makes you 3–4x more likely to increase visibility and build customer loyalty?Be...
06/14/2025

Did you know: Consistent brand messaging makes you 3–4x more likely to increase visibility and build customer loyalty?

Being recognized is important, but being remembered for the right reasons is what truly defines a strong brand. When every message aligns with your values and voice, you create familiarity that drives trust over time.

That’s what turns first impressions into lasting relationships.

Influencer marketing is not just a trend. It is a powerful strategy for building trust at scale.In a digital world satur...
06/11/2025

Influencer marketing is not just a trend. It is a powerful strategy for building trust at scale.
In a digital world saturated with ads, authentic voices cut through the noise. When the right influencers share your story, they do more than drive awareness. They create meaningful engagement, inspire loyalty, and influence decisions in a way that traditional marketing cannot.

Today’s consumers seek transparency, relatability, and real value. That is why working with influencers who genuinely align with your brand and audience is not optional. It is a critical part of a modern marketing strategy.

Is your brand using influencer partnerships to build trust and drive growth?

Not all SEO is created equal.High-quality SEO isn’t just about rankings, it’s about relevance, credibility, and long-ter...
06/09/2025

Not all SEO is created equal.

High-quality SEO isn’t just about rankings, it’s about relevance, credibility, and long-term growth. It blends technical expertise with strategic content that meets your audience where they search and delivers real value once they land.

Here’s what quality SEO should do:
1️⃣ Every keyword and optimization should serve your larger strategy and align with business goals.
2️⃣ Enhance user experience with fast load times, clear structure, and content that answers real questions.
3️⃣ Build authority over time by utilizing sustainable growth through smart content, not shortcuts.

If SEO feels like a checkbox instead of a business driver, it’s time to rethink the approach.

What’s one SEO challenge you’ve faced lately? Drop it below ⬇️

Great brands are built on strategy, not guesswork.A strong brand strategy provides the foundation for every touchpoint. ...
06/06/2025

Great brands are built on strategy, not guesswork.
A strong brand strategy provides the foundation for every touchpoint. It shapes how your business looks, how it communicates, and how it performs in the market.

Here’s what a strong strategy should deliver:
✅ Brand Clarity – Clear positioning that resonates with your audience and differentiates you in the market.
communicates, and how it performs in the market.
✅ Channel Alignment – Messaging that adapts seamlessly across platforms while staying consistent.
✅ Scalability – A flexible framework that evolves with your business and the market landscape.

If your current strategy feels reactive or misaligned, it may be time to reassess. When your brand moves with clarity and purpose, measurable results follow.

Address

76 W Main Street. , Suite 202
Patchogue, NY
11772

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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