Teal PR

08/13/2019

Let’s face it, advertising is expensive and we all hate being sold to! ?!

Check out this article to learn how to reach your audience without the worn out, salesy tactics that we all despise!

Let’s face it, advertising is expensive and we all hate being sold to! ?! There are actually better ways to build a relationship and credibility with y

06/29/2019

Have you been zip lining before?

Just went with my friend Katie yesterday and we loved it! If you’re in the SoCal area is def the place to go!! @ La Jolla Zip Zoom Zip Line

06/26/2019

My favorite way to start the day - Coffee & Freedom! - Tara

#☕️ #🇺🇸

How do you get your day started?

06/09/2019

Let’s face it, advertising is expensive and we all hate being sold to! ?! There are actually better ways to build a relationship and credibility with your audience, while still getting your message of “buy my products or services” to your customers and I want to walk you through the top five right now!⠀
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1. Social Media⠀
2. Earned Media⠀
3. Partnerships⠀
4. Influencers⠀
5. Brand Ambassadors⠀
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Individually each of these tactics will gain you more customers without spending any money on advertising, but I’d recommend finding ways you can build all five of these into your company’s PR Marketing Strategy, as together they can make a HUGE impact on your business. To learn more, check out our blog on this at TealPR.com/blog ⠀
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06/09/2019

Earned Media Module ⠀
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Earned media is having your brand, product, or service talked about by the media in a public forum for free, rather than paying for it through advertising. This includes TV and radio appearances, as well as features or mentions in print and broadcast news stories, magazines, websites and blogs, etc. ⠀
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To get earned media you need to identifying your company’s story or relevant news hook and persuade the media to include information about your company in their media outlet. ⠀
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In this module we talk about the impacts of earned media, telling your story, the materials you should provide to media outlets, defining your audience, creating a media list, and finally pitching and gaining media coverage, and tracking your results.⠀
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Visit TealPR.com for more info. ⠀⠀⠀⠀
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06/09/2019

So, you’ve been doing all of you own PR Marketing in house for a while now and you’re wondering if it’s time to hire an agency to take over this time-consuming task for you, but you’re not sure if it’s the right next step. Take a look at some of the questions below to help you figure out your next PR Marketing move. ⠀
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• Are you reaching your audience? ⠀
• How are you reaching your audience? ⠀
• Do you have time to dedicate to PR Marketing? ⠀
• Can you afford to hire a PR Marketing agency? ⠀
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So, the last questions is the big one, am I right?! Maybe you’d love to have someone else handle this aspect of your business so that you can do what you’re passionate about, but agencies are EXPENSIVE!!! At an average of $125 per hour (that’s per person working on your project btw – so if there are 5 people working on your PR Marketing for 8 hours per day, that’s $5,000 PER DAY). DON’T STOP READING! We know this and, as someone who opened her first business at 19, I completely understand the struggle of trying to grow your business while not spending the money you NEED to spend elsewhere on PR Marketing. That’s why at Teal PR we work with you and where your business currently is financially to come up with a plan that makes sense to grow your business with PR Marketing. ⠀
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Whether you’re ready to hire an agency or still at the point in your business where you’d like to see what impact you can make yourself through PR Marketing, we have resources that can help you. For you DIYers, check out our page or our learning modules at TealPR.com. If you think it might be time to talk with us about agency account management, contact us via TealPR.com - let’s set up a time to talk.⠀⠀⠀⠀
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06/09/2019

Brand Ambassador Module⠀
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Brand Ambassadors are individuals in your target audience, who already love your product or service, have influence over your target audience, and want to share your products and services with their friends. In exchange for them sharing information about your brand, you give them discounted or free products or services, or even reward them monetarily.⠀
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In this module you'll learn how to use brand ambassadors to build your brand and boost your sales. We'll discuss why you should use brand ambassadors, how to find them, how to formalize the relationship, how to work with them, what materials you should provide them, and your ongoing relationship with them.⠀
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Visit TealPR.com for more info. ⠀⠀⠀⠀
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06/07/2019

Public relations is building and maintaining mutually beneficial relationships with your customers, the media, and other influencers. ✔️⠀
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Marketing is the promotion of products or services as it directly relates to sales. ✔️⠀
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PR Marketing uses public relations and marketing tactics together to build brand recognition and drive your audience to your website, product links, social media channels, storefront and any other customer point of contact for free, rather than paying for it through advertising. 🙌 ✔️✔️⠀⠀⠀
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06/07/2019

Social Media Module ⠀
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Social media is the largest direct marketing tool that has ever existed – allowing you to reach customers around the world, from your home to theirs – or wherever they might be!⠀
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When it comes to brand management, strategic social media includes; daily oversight, a defined brand voice and style, as well as knowing which social channels your audience is communicating on and how to communicate with them. Your goal is to tell your brands story through engaging content on a consistent basis and this module will teach you how.⠀
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In this module, we’ll explore all aspects of ongoing social media management so you’re prepared to showcase your brand across platforms.⠀
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Visit TealPR.com for more info. ⠀⠀⠀⠀⠀
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06/07/2019

Let Us Handle Everything.⠀
Once your business grows to a point where you’re too busy to manage your own PR Marketing, we’d love to work with you to manage and execute your PR Marketing plan on a regular basis. For more information, send us a message and we’ll figure out a time that works for us both to discuss your needs.⠀⠀⠀⠀⠀
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06/07/2019

Strategic PR Marketing Module ⠀
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We want to help you meet YOUR business goals through strategic PR Marketing. ⠀
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PR Marketing is building a connection and credibility with your target audience in a way that influences them to make your brand a part of their lifestyle. ⠀
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In this module we'll define your audience, and discover where they look for information about your products and how that impacts your PR Marketing Plan. Then we'll build out a plan showing you how to use public relations and marketing tactics together to meet your goals. ⠀
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By the end you'll be well on your way to reaching your audience where they're already communicating, while building brand recognition, and driving traffic to your website, product links, social media channels, storefront, and any other customer point of contact for free, rather than paying for these things through advertising.⠀
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Visit TealPR.com for more info. ⠀⠀⠀⠀⠀
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06/07/2019

Through earned media you can go from a no-name company to a globally recognized brand. ⠀
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In order to go from where you are right now, to actually media gaining coverage, you need to know what makes your products/services newsworthy, how to find the right media outlets/personnel to pitch, how to pitch the media, and exactly what to send them and how to follow up to ensure the entire relationship is mutually beneficial. ⠀⠀⠀⠀⠀
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