The Good Toy Group

The Good Toy Group Our mission is to unite and support the best independent toy stores and vendors in a cooperative venture to promote good toys, healthy play and happy lives.

Providing Marketing & Buying Solutions that Fit Your Specialty Toy Business. The Good Toy Group recruits and unites the best independent specialty toy stores in the US & Canada in a member-owned cooperative venture to share resources, leverage market power & reputation, and curate the best in class specialty play products. We aim to add significant value to our Member stores, su

pport the Specialty Toy industry, and promote the healthy play & development of children everywhere. (And children at heart too!)

Today, we are 100 stores and 180+ locations throughout the US and Canada with more than 1000 years of combined retail and toy expertise. We are proud members and close partners with ASTRA (American Specialty Toy Retailers Association). Our goal on our page is to be both a resource for Independent Toy Store Owners, Specialty Toy Vendors and Parents & Children interested in promoting and discovering creative, culturally-sensitive quality playthings that foster happy, health childhoods and productive lives. Please visit www.goodtoygroup.com to find more information about us and our network of extraordinary toy stores.

06/04/2026

The Good Toy Group PlayPalooza Day is officially open and in full swing! 🎈🧀

It’s TGTG PLAYPALOOZA DAY in Milwaukee!We’re starting the day with The Breakfast Club - TGTG Edition: an opportunity for...
06/04/2026

It’s TGTG PLAYPALOOZA DAY in Milwaukee!

We’re starting the day with The Breakfast Club - TGTG Edition: an opportunity for learning, business growth, and gaining industry insights.

After the ribbon cutting PlayPalooza Day will begin! Members can play with products, learn to play games, place orders for the Autumn, Holiday, and Kidult campaigns, and ask manufacturers their questions.

To finish the day, our Sparkly Dinner will celebrate The Good Toy Group members, vendors, and reps as leaders in the toy industry while enjoying good food and even better company.

The Good Toy Group office team has arrived in Milwaukee! ✨🧀🎈Follow along tomorrow for BTS as the team gets all set up fo...
06/02/2026

The Good Toy Group office team has arrived in Milwaukee! ✨🧀🎈

Follow along tomorrow for BTS as the team gets all set up for our 2026 TGTG PlayPalooza Day on Thursday June 4th…

…and then booth 1131 this weekend!

😎 That feeling when the lilacs and The Good Toy Group Summer Catalogs arrive at the same time! 🪻☀️Flip through the vibra...
06/02/2026

😎 That feeling when the lilacs and The Good Toy Group Summer Catalogs arrive at the same time! 🪻☀️

Flip through the vibrant pages filled with good toys for a good world:
https://cloud.3dissue.net/39995/39866/45019/145969/index.html

Find a TGTG member toy store near you to shop!

☀️☀️☀️
Shout out to our design partners Young Jerks, photographer Jillian, kid models, and Kelly T for their collaboration on this campaign.

📣 Interested in becoming a member of The Good Toy Group and discovering a new world of possibilities for your toy store?...
05/30/2026

📣 Interested in becoming a member of The Good Toy Group and discovering a new world of possibilities for your toy store?
🎉 We give you the tools to become more profitable with our buying terms, marketing campaigns, and sharing ideas.

👉 Learn more or apply for membership now: https://thegoodtoygroup.com/what-we-do-for-retailers/
👉 Or visit us at ASTRA booth #1131 in Milwaukee June 5-8!

Today, we’re celebrating the phenomenal TGTG Office Team!As we head into our most significant event of the year - PlayPa...
05/28/2026

Today, we’re celebrating the phenomenal TGTG Office Team!

As we head into our most significant event of the year - PlayPalooza - and our busiest season yet with Baby, Kidult, Autumn and Holiday all on the horizon…please take a moment to thank the team for all they do!

They help each and every one of our members and community partners not just survive, but thrive!

Heather Smith • President
Strategy | People | Success

Ginger Milligan • Senior Vice President
Product | Community | Profit

Kelly LaChance Guertin • Vice President, CFO
Finance | Sales | Growth

Jess Candee • Director
Campaigns | Production | Design & Web

Margaret James • Director
Communications | Product | Strategic | Data | Support

Kat Moraros • Director
Social Media | Digital Excellence | Copywriter | Education

Courtney Gochenour • Senior Graphic Designer
Design | Campaigns | Branding

Heather Sullivan • Manager
Vendor Community | Help Desk | Stock Report

And new to the team part-time office support star:
Michelle Rosetti

Special Shout Out to the following recently promoted staff!
🎓 Ginger - Senior Vice President
🎓 Kelly - Vice President and CFO
🎓 Margaret - Director, Product, Communication & Metrics
🎓 Kat - Director, Digital Marketing, Copywriting & Education
🎓 Courtney - Senior Graphic Designer

Come visit with us at our TGTG Booth #1131 at ASTRA in Milwaukee June 6-8, 2026 and:👋 Connect with current TGTG Members...
05/27/2026

Come visit with us at our TGTG Booth #1131 at ASTRA in Milwaukee June 6-8, 2026 and:

👋 Connect with current TGTG Members, Vendors, and Reps
🌎 Learn about how to become a Member or Join the Community
📘 Check out our latest campaigns
🪑 Take a short break
✍️ Get organized and plan out booth stops + orders
❓ Ask us a question
🤳 Take a selfie or capture the moment and go live!

Comment with “I’ll be there” or share your company’s booth number below!

When our members share feedback like this, our whole team at The Good Toy Group does a little happy dance. Interested in...
05/27/2026

When our members share feedback like this, our whole team at The Good Toy Group does a little happy dance.

Interested in membership? Visit https://thegoodtoygroup.com/contact-us/ or come see us at booth 1131 at ASTRA in Milwaukee June 6-8!

05/22/2026

Stop scrolling and breathe.
🧘‍♂️In. Out. 😮‍💨
Doesn’t that feel better?!

Featuring the soothing sounds and mesmerizing motion of the XL Collapsing Star Fidget from TGTG Vendor Partner as featured in our Summer Campaign.

Available now at a member toy store near you - link in bio.

Address

23 North Road, Ste A14
Peace Dale, RI
02879

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(401) 284-0610

Website

Alerts

Be the first to know and let us send you an email when The Good Toy Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Good Toy Group:

Shortcuts

Share

Category