ISHMPR: Illinois Society for Healthcare Marketing & PR

ISHMPR: Illinois Society for Healthcare Marketing & PR We are the premiere healthcare marketing membership organization.

🎸 Meet the Road Crew: Advance Healthcare Marketing 🎸Great conversations don't just happen in breakout sessions.A special...
09/30/2026

🎸 Meet the Road Crew: Advance Healthcare Marketing 🎸

Great conversations don't just happen in breakout sessions.

A special thank you to Advance Healthcare Marketing, our Break Sponsor for the 2026 Bi-State Conference! Their support helps create opportunities for attendees to connect, network, and exchange ideas between sessions.

Advance Healthcare Marketing is a healthcare-focused digital marketing agency that helps hospitals, health systems, physician practices, and senior care organizations become more discoverable, more credible, and easier for patients to choose. Through audience intelligence, AI-ready content, search, social media, digital advertising, and first-party data strategies, they help healthcare organizations connect with patients at every stage of the decision-making journey.

From networking to knowledge-sharing, every great show needs moments to connect. Thanks for helping power those moments, Advance Healthcare Marketing. We’re excited to have you on the road with us at the 2026 Bi-State Conference! 🤘

Thanks for being part of the crew, Advance Healthcare Marketing!

🎤 Now Taking the Stage: Emily Hartzog, President of Chartwell Agency!Join us at the 2026 Bi-State Conference as Emily pr...
09/29/2026

🎤 Now Taking the Stage: Emily Hartzog, President of Chartwell Agency!

Join us at the 2026 Bi-State Conference as Emily presents “Presentation Perfection.”

Whether you’re pitching a new idea, presenting to leadership, or speaking at a public event, strong presentation skills are essential. Emily will explore the art and science of effective public speaking, offering techniques to better connect with audiences, build confidence, and course-correct if things start to go south. Walk away with practical tools you can use in your next presentation!

🎟️ See the full agenda and save your seat: https://whprms.org/Bi-State-Conference

🎤 Now Taking the Stage: Rene Ryan, Co-Founder & COO, and Maggie Callahan of BackPocket Agency!At the 2026 Bi-State Confe...
09/29/2026

🎤 Now Taking the Stage: Rene Ryan, Co-Founder & COO, and Maggie Callahan of BackPocket Agency!

At the 2026 Bi-State Conference, Rene and Maggie will present “More Content, Less Connection? Reclaiming Meaning in the Age of AI.”

As AI makes content creation faster and easier than ever, healthcare organizations are facing a new challenge: standing out. Explore how to identify and activate internal experts as trusted storytellers, create content that reflects real experience and authority, and build audience trust.

Discover how to balance AI efficiency with the authenticity patients and communities value most.

🎟️ See the full agenda and save your seat: https://whprms.org/Bi-State-Conference

🎤 Now Taking the Stage: Sophia Zey, Head of Marketing at Ours Privacy!At the 2026 Bi-State Conference, Sophia will take ...
09/26/2026

🎤 Now Taking the Stage: Sophia Zey, Head of Marketing at Ours Privacy!

At the 2026 Bi-State Conference, Sophia will take the stage to present “New Rules of Privacy-First Marketing.”

In 2022, new HHS guidance forced health systems to remove pixels and operate with limited digital analytics. Today, marketers are challenged with rebuilding performance insight and redefining digital growth strategy.

In this insightful session, attendees will walk away with a better understanding of what may be interpreted as protected health information, commonly overlooked risks, and emerging best practices for modern digital marketing in healthcare.

🎟️ See the full agenda and save your seat here: https://whprms.org/Bi-State-Conference

🎸 Meet the Road Crew: Image.works 🎸Every great project starts with a plan, and every great conference attendee needs a p...
09/25/2026

🎸 Meet the Road Crew: Image.works 🎸

Every great project starts with a plan, and every great conference attendee needs a place to jot down their latest ideas for when they get home.

We're proud to recognize Image.works, our official Notepad Sponsor for the 2026 Bi-State Conference. Their support helps attendees take notes, jot down ideas that inspire them, and leave with tangible practices they can implement when they get home.

Image.works is a full-service marketing agency that specializes in helping healthcare organizations connect with their communities through strategic marketing, creative design, digital advertising, direct mail, publications, and patient growth initiatives. With decades of experience serving healthcare clients nationwide, their team provides customized marketing solutions designed to help organizations stand out and achieve their goals.

🤘 Thanks for being part of the crew, Image.works!

🎤 Now Taking the Stage: Whit Thompson, Executive Creative Director at Insight Marketing!At the 2026 Bi-State Conference,...
09/24/2026

🎤 Now Taking the Stage: Whit Thompson, Executive Creative Director at Insight Marketing!

At the 2026 Bi-State Conference, Whit will present “Hug vs. Shake: The Missing Tension in Behavior Change Campaigns.”

Healthcare marketers are often tasked with changing behaviors, but educating, informing, and explaining doesn’t always lead to action. Whit will introduce the “Hug vs. Shake” framework, exploring how the balance between encouragement and urgency can help organizations create more effective campaigns that inspire meaningful behavior change.

Learn how to identify barriers, adjust messaging, and align message tone with the specific barrier that needs to be removed.

🎟️ See the full agenda and save your seat here: https://whprms.org/Bi-State-Conference

🎤 Now Taking the Stage: Tony Gnau, Founder and Chief Storytelling Officer of T60 Health!At the 2026 Bi-State Conference,...
09/24/2026

🎤 Now Taking the Stage: Tony Gnau, Founder and Chief Storytelling Officer of T60 Health!

At the 2026 Bi-State Conference, Tony will present “Lights, Camera… Meh? Creating a Consistent Video Marketing Strategy That Actually Performs.”

Some videos flop even when the stats say they should work. In this session, Tony will share a simple framework for developing a consistent video marketing strategy, balancing DIY and professional production, and creating content that supports awareness, engagement, and conversion goals.

Whether you’re just starting with video or looking to improve your skills, this session will help you make every story count.

🎟️ See the full agenda and save your seat here: https://whprms.org/Bi-State-Conference

🎤 Now Taking the Stage: President Maria Nelson and Vice President Meagan Hardwick of Red Shoes Inc.!At the 2026 Bi-State...
09/23/2026

🎤 Now Taking the Stage: President Maria Nelson and Vice President Meagan Hardwick of Red Shoes Inc.!

At the 2026 Bi-State Conference, Maria and Meagan will present “Telling Your Talent Story: Practical Ways to Strengthen Recruiting.”

Today's workforce is looking for more than a job posting. They’re looking to build relationships, experience a strong team culture, and find a sense of belonging and purpose. In this session, attendees will learn how healthcare organizations can make small, intentional adjustments to their messaging to better connect with emerging and evolving talent pools and strengthen their recruitment efforts.

Walk away with practical strategies to help your organization attract and engage the workforce needed to support your mission.

🎟️ See the full agenda and save your seat here: https://whprms.org/Bi-State-Conference

🎸Meet the Road Crew: McDaniels Healthcare Marketing🎸Every great conference needs partners who help keep the energy going...
09/21/2026

🎸Meet the Road Crew: McDaniels Healthcare Marketing🎸

Every great conference needs partners who help keep the energy going.

Please join us in thanking McDaniels Marketing, our lunch sponsor for the 2026 Bi-State Conference!

McDaniels Healthcare Marketing is one of the most experienced healthcare marketing agencies in the Midwest, having partnered with more than 100 hospitals and physician groups since 1989. Their team specializes in strategic planning, branding, digital marketing, website development, public relations, creative services, and storytelling that help healthcare organizations strengthen their market presence, engage both patients and employees, and achieve meaningful growth.

Thanks to their support, attendees will have the opportunity to recharge, connect with peers, and continue the conversation between sessions.

🤘 Thanks for being part of the crew, McDaniels Healthcare Marketing!

Meet the Road Crew: Streamworks 🎸Every great show needs a team behind the scenes keeping things running smoothly.Please ...
09/19/2026

Meet the Road Crew: Streamworks 🎸

Every great show needs a team behind the scenes keeping things running smoothly.

Please join us in thanking Streamworks, our official lanyard sponsor for the 2026 Bi-State Conference!

Based in Minnesota, Streamworks has spent more than 30 years helping marketers and nonprofits connect with their audiences through impactful direct mail campaigns.

From engagement to growth, they know how to deliver the right message to the right people, and we're proud to have them helping keep our attendees connected throughout the conference.

Thanks for being part of the crew, Streamworks!

🎟️ Register: https://whprms.wildapricot.org/Bi-State-Conference

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