222 Design Co.

222 Design Co. ✨ Crafting strategic brands + websites for badass women entrepreneurs ❤️‍🔥

09/09/2026

Your brand strategy can say all the right things on paper… but if you’re constantly showing up from a place of pressure, comparison, and “I need to be doing more”, it’s really hard to build a brand that actually feels like you.

And as someone who is very much unlearning the idea that productivity = worth, this is something I have to remind myself of too.

Sometimes the most productive thing you can do for your brand is step away from it for a minute.

Close the laptop. Put the phone down. Go outside. Sip your favorite iced drink. Let yourself be a human outside of your business.

The strategy matters. The work matters. The big dreams matter.

But you don’t have to run yourself into the ground to build something meaningful.

Over the last few years of building a business, raising a kiddo, pouring my 3rd cup of coffee, and trying to remember wh...
09/04/2026

Over the last few years of building a business, raising a kiddo, pouring my 3rd cup of coffee, and trying to remember why I walked into a room… I’ve formed a few opinions. 😂

Being the SAHM of a small child while trying to run and grow a business has definitely changed the way I look at what defines ‘success’ means to me.

I used to think success meant doing more in my business, growing faster, staying on top of everything, and somehow making it all look easy.

Now? I’m much more interested in building a business that actually fits into the life I want to live.

One where I can be ambitious AND log off to spend time with my family. Where some days I get a ton done and others… maybe not so much. Where my daughter gets to see me build something I’m proud of, while also watching me pour into our family—because I want her to know that ambition and motherhood can exist in the same room.

So here are a few of my potentially unpopular opinions from this current season of motherhood + entrepreneurship.

🌶️ What’s your hot take? Lmk below 👇🏽

Your brand visuals can be sooo much more than just a set of logos and a pretty color palette. There are so many opportun...
08/26/2026

Your brand visuals can be sooo much more than just a set of logos and a pretty color palette. There are so many opportunities to add in little details that make the brand feel layered, full of personality, and intentional from top to bottom.

One of my favorite ways to do that lately is with custom brand illustrations.

They add personality, help tell your story + give you so much many more creative possibilities when it comes to your website, social media posts, packaging, print pieces… all the things.

Swipe through for a little breakdown on brand illustrations & some ideas for actually using them.

Choosing brand fonts is all fun & games until you’re 47 fonts deep in Canva and suddenly they all look the same 😵‍💫Here’...
08/14/2026

Choosing brand fonts is all fun & games until you’re 47 fonts deep in Canva and suddenly they all look the same 😵‍💫

Here’s the thing. A font can be cute. You can love it. You can reeeeaaaalllly want to use it.

And it can still be completely wrong for your brand 😬

Because fonts have personalities, too. Some are sophisticated. Some are playful. Some are cool without trying. Some look like they definitely own a tiny bookstore somewhere in Europe.

The magic is finding the ones that feel like your brand — and then knowing how to actually use them.

In this post, we’re talking font personalities, pairings, hierarchy, spacing + all the little typography details that take your brand from “I picked some fonts” to “okayyyy, she’s got her s**t together.”

Swipe through for your mini guide to brand fonts →

And save this one for your next Canva font spiral. You know it’s coming 🫶🏽

From the logo graveyard 🪦This pretty little lily icon was a rejected concept from a current branding project that’s in t...
08/12/2026

From the logo graveyard 🪦

This pretty little lily icon was a rejected concept from a current branding project that’s in the works.

As a designer, sometimes I hit the nail on the head with the first proof - but sometimes it takes a few different iterations to get the design to a place that my client is like “YES that’s IT.”

Normally those designs wouldn’t see the light of day but I had to show this one off before sending it to the archives 💌

femalefounder

Reasons to follow (or unfollow!! 👋🏽) me!Do you relate to any of these? If so lmk and let be friends 🫶🏽
07/29/2026

Reasons to follow (or unfollow!! 👋🏽) me!

Do you relate to any of these? If so lmk and let be friends 🫶🏽

07/28/2026

5 things that are ‘worth it’ as a brand + web designer👇🏽

These can be the difference between a brand that looks expensive from one that just tries to 🥱

→ Professional brand photography - having quality images to utilize in graphics and your website is a MUST
→ Professional copywriting - the best design in the world can’t save words that don’t say anything
→ Brand strategy (before any design happens) - design without strategy is just decoration
→ Custom brand assets (illustrations, patterns, textures) - the little details add depth and connection to your brand
→ Premium fonts - can make a huge difference in the overall look and feel of the brand

Which one are you guilty of skipping? 💬

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