06/18/2026
This trend right here: "In 2025, 20% of consumers said heavy AI use would reduce their trust in a brand. In 2026, that number rose to 39%."
Would heavy AI use make you trust a brand less?
For 39% of consumers, the answer is yes, according to new survey data from Fractl and Search Engine Land. That's nearly double last year's 20%.
For search marketers, AI content volume is no longer just a workflow decision. It is becoming a brand-trust variable.
Read the full study here โฌ๏ธ
https://searchengineland.com/ai-search-adoption-rises-consumer-trust-declines-study-480338