08/19/2022
The creative process is exciting, messy, scary, challenging, and then, in the end, it delivers a feeling of fulfillment that only creating can provide. But only if we make it to the end.
In the beginning, we always "know" what we are creating and how it will look in the end. We know right up until the point that we don't anymore. Those are the moments in the process that are scary.
The art of creating is allowing ourselves to see this process in everything and challenging ourselves to hold judgment until the end. To do that, we must live in that uncomfortable space between the excitement and the triumph.
The wisdom in the creative process is knowing when it is time to stretch a new canvas because the creative vision has changed. After all, you have changed during the process—understanding that becoming more and taking shape is the natural progression of both the creator and the creation.
Since Lily joined me on this journey, many people have asked us how she fits in. The question baffled me because it felt so right to have a creative entrepreneur by my side while simultaneously struggling to answer the question in a way that made sense.
Now I see that Lily and I wasn't the confusing part; applying us to the old canvas was. What is Whiskey Crawler Creative? It is the combined vision of two creatives growing and creating together. So what does Whiskey Crawler do? We create emotion by creating with emotion. We build brands with purpose.