Converse Marketing, Inc.

Converse Marketing, Inc. What’s your marketing challenge? And how do you solve it? Whether you know the answer to these questions or you’re not even sure where to begin, we can help.

We have experience & expertise. We work with energy & efficiency. We envision, elevate & execute. At Converse Marketing, we help large organizations improve their marketing and branding outcomes through world-class messaging and communications. http://www.conversemarketing.com/

Logo Lookout! After nearly 80 years in business, our HVAC client, AAA NorthStar Heating & Cooling, was ready for a new c...
08/17/2026

Logo Lookout!

After nearly 80 years in business, our HVAC client, AAA NorthStar Heating & Cooling, was ready for a new chapter. We helped them turn their rebrand into a bold new presence and make a splash in the marketplace — from a new name, logo and color palette to an eye-catching and memorable design for their service vans, which double as rolling billboards as they travel around Central Illinois!

This week's Logo Lookout brings us to Midwest Orthopaedic Center!Twenty years ago, we partnered with Midwest Orthopaedic...
08/05/2026

This week's Logo Lookout brings us to Midwest Orthopaedic Center!

Twenty years ago, we partnered with Midwest Orthopaedic Center to develop their new brand. Decades later, that same mark continues to represent the organization, their professionalism and the trusted care they provide to the Peoria community. We're grateful to have played a role in creating an identity that has remained a meaningful part of their story.

It's Shark Week — an annual celebration of sharks and the perfect time to look back on our own shark experience! We work...
07/30/2026

It's Shark Week — an annual celebration of sharks and the perfect time to look back on our own shark experience!

We worked with OCEARCH, a nonprofit shark research organization, to help share its mission with hundreds of our client's customers during an evening celebrating their partnership. Founder Chris Fischer captivated the audience with stories from expeditions tagging sharks and collecting data that helps researchers better understand their breeding, feeding, migration and birthing patterns.

And as a bonus, check out this incredible video one of our team members recently captured while scuba diving!

Not every office building is listed on the National Register of Historic Places. And not every office building has a nei...
07/24/2026

Not every office building is listed on the National Register of Historic Places. And not every office building has a neighbor with the same distinction. We're fortunate to have both!

The 1880s mansion where we work is a recognized Peoria landmark that stands proudly at the corner of Main and High streets. Built by whiskey baron Edward Easton, the home is one of several mansions located in a beautiful historic neighborhood known as the High Wine District.

Just outside our doors is Giant Oak Park, home to a large burr oak tree believed to be 300-500 years old. Its branches span at least 100 feet, and the trunk is 13 feet in circumference. The park also features a historic Easton Fountain as a part of its landscape. It’s one of four fountains commissioned by Edward Easton’s widow, Sara, to honor his memory. The fountains were created to provide water for travelers and their horses as they traveled the road along the Peoria riverfront.

Logo Lookout! Nearly 20 years ago, we helped five organizations unite under one roof with a new identity and a new name:...
07/17/2026

Logo Lookout!

Nearly 20 years ago, we helped five organizations unite under one roof with a new identity and a new name: Five Points Washington. The name was inspired by the five community partners it represents — city, park, school, library and community center.

Five Points was envisioned as a place where people, programs and organizations can come together. Collaborating with all the distinct entities, we developed a name and identity built around that shared vision. The result was a brand rooted in connection and a gathering place that has become synonymous with the Washington, Illinois, community.

From naming workshops and strategy to logo design and identity materials, this project transformed a new community space into a recognizable brand that continues to bring people together.

07/02/2026

Happy 250th birthday, America!

As we celebrate this historic milestone, we want to thank the Peoria Riverfront Museum and Seth Kaller, Inc., Historic Documents & Legacy Collections for creating The Promise of Liberty, a powerful exhibition that invites us to reflect on the people, ideas, challenges and achievements that have shaped our nation’s journey. That journey has also been preserved in a beautifully produced companion publication, now available in the museum gift shop. We were honored to play a role in bringing the book to life through design, editing and compilation.

The exhibition runs through January 3, 2027.

Congratulations to the Peoria Riverfront Museum on its release of “The Promise of Liberty,” a publication that beautiful...
06/25/2026

Congratulations to the Peoria Riverfront Museum on its release of “The Promise of Liberty,” a publication that beautifully captures the museum’s one-of-a-kind national exhibition by the same name! We were honored to work with the museum on the design, compilation and production of this unique book, which preserves the museum’s remarkable celebration of America’s 250th birthday for generations to come.

06/24/2026

The CES trade show in Las Vegas is billed as the world's most influential tech event. What better place to position your company as a leader in innovation and technology? That’s exactly what we did with our client Caterpillar Inc. in 2023. We built an experience around the word “big.” And the Caterpillar presence was big in every way — from the big truck at the center of the show, to the big solutions on display, to the big crowds waiting to climb into the truck bed.

Innovation was also a part of the exhibit itself, with four separate Augmented Reality experiences and opportunities to operate heavy equipment remotely — from thousands of miles away.

The Caterpillar booth garnered plenty of media attention and was one of 10 selected as best of show by Exhibitor Magazine’s Best of CES 2023.

06/15/2026

Last week we shared a thrilling drone flight video that teased Caterpillar's Global Operator Challenge in a single unedited take. Check out the behind-the-scenes planning and precision that made it possible.

06/11/2026

How do you build excitement for a fast-paced, precision event like Caterpillar's Global Operator Challenge? You fly a first-person drone through the competition grounds in Clayton, North Carolina, showcasing the machines, facilities and challenge arenas — and you do it in one seamless take!

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1125 Main Street
Peoria, IL
61606

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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