Furia Rubel Communications, Inc.

06/04/2026

Why do so many smart marketing strategies stall at the same point? Getting attorneys to actually engage.

Every in-house marketer knows the pattern. Unanswered emails. Deadlines that pass quietly. Media opportunities that disappear before anyone responds. And then the December scramble to check the box on annual content. The issue usually isn't that lawyers don't value visibility. It's that firms treat content participation as an optional marketing task instead of a business development function tied to revenue and competitive positioning.

The firms that get this right don't rely on reminders or pleading emails. They build systems, incentives, and culture around responsiveness.

A few of the ideas we cover:

✅ Stop asking lawyers to write. A 15-minute conversation can become a client alert, a LinkedIn post, a podcast segment, or a media pitch once your team shapes it

✅ Put the right attorney in the right seat. The lawyer who ignores article requests often lights up on a panel or a quick interview

✅ Use competition, internal and external. Lawyers pay attention when they see colleagues getting recognized and competitors shaping the conversations in their practice area

Visibility isn't a vanity project anymore. It's reputation management, client development, and a real driver of growth.

We cover these strategies here:

One of the most common frustrations among law firm marketing, public relations, and business development professionals is not a lack of strategy, creativity, or opportunities. It is getting lawyers to engage consistently in the process.

06/03/2026

🎉 Furia Rubel CEO and General Counsel, Gina Rubel, has been named to the Philadelphia TITAN 100!

This recognition honors CEOs and senior executives across industries who exemplify leadership, strategic vision, and meaningful impact within their sectors. Gina was recognized for her work guiding law firms and organizations through litigation-driven reputational risk, high-profile investigations, regulatory scrutiny, and complex communications challenges.

At Furia Rubel Communications, we know that reputational exposure often begins long before a matter reaches the courtroom. As a certified woman-owned crisis communications, public relations, and integrated marketing agency, we partner with law firms, general counsel, white collar defense teams, and executive leadership to manage public perception when media coverage, stakeholder scrutiny, and digital narratives can directly shape business and litigation outcomes.

We'd also like to extend our congratulations to our client Jennifer Cryder of PICPA. It's an honor to work alongside leaders who set the standard for excellence in their fields.

Congratulations, Gina and Jennifer! 👏

Recognition highlights the growing role of litigation communications, reputation management, and strategic public relations in high-stakes legal and regulatory matters

06/01/2026

The way a leader intends to show up is not always the way people experience them.

That gap is one of the most important leadership challenges discussed in this episode.

Cassi Chandler shares that leaders must understand not only their strengths, but also the effect those strengths have on others.

A leader may believe they are encouraging innovation, setting a strong vision or driving progress. But for some team members, that same energy may create uncertainty or fear if they do not feel included, supported or clear on expectations.

For law firms, this matters because high-performance environments can easily normalize pressure without examining impact. Leaders may be moving the work forward while missing how people are experiencing the pace, tone, and expectations around them.

For marketing and business development leaders, this highlights a shift from ex*****on to strategic advisory. Leadership means helping firms understand not only what needs to be communicated externally, but also how internal trust affects the firm’s ability to navigate change.

🎧Listen to the full episode by following the link in the comments, or find On Record PR wherever you get your podcasts.

05/27/2026

Leadership is not just about title, hierarchy, or authority.

In this latest episode, Jennifer Simpson Carr speaks with Cassi Chandler, a former senior FBI executive, former Bank of America executive, attorney, and leadership advisor, about what it means to lead when uncertainty is constant.

Their conversation explores a challenge many law firms are facing right now: people are navigating AI, shifting client expectations, social media, workplace change, and fear about what comes next. In that environment, leaders cannot rely only on structure. They have to build trust.

Cassi explains that leadership is about influence. It is about how people experience you, how you help them navigate pressure, and how you build confidence rather than fear.

For managing partners and executive committees, this raises a fundamental question about how strategy is actually executed inside the firm.

Are people being led through change, or simply expected to absorb it?

Key takeaways:
• Leadership begins with daily influence.
• Self-awareness helps close the gap between intent and impact.
• Trust inside the firm shapes how teams serve clients.
• Vision gives people a reason to move forward.

If you are responsible for leading people, shaping culture, navigating change, or helping your firm adapt in a period of constant pressure and transformation, this episode is a must-listen.

🎧Listen to the full episode by following the link in the comments, or find On Record PR wherever you get your podcasts.

05/19/2026

Law firms have strategic communications expertise inside their organizations, but many lawyers still underuse it.

In our latest episode, Eric Dodson Greenberg, Executive Vice President, General Counsel, and Corporate Secretary of Cox Media Group, reflects on how working with communications professionals changed the way he approached media, visibility, and thought leadership throughout his career.

He notes that in an AI-driven and highly competitive market, law firms need lawyers who can communicate value clearly, credibly, and consistently.

That is not just a marketing issue. It is a leadership issue.

For firms thinking about visibility, differentiation, and client trust, this is a conversation worth listening to.

🎧To listen to the full episode, follow the link in the comments.

05/18/2026

Are law firms investing in long-term relationships or reacting to short-term work?

In our latest episode, Eric Dodson Greenberg challenges law firms to think differently about relationship-building and business development.

He notes that many lawyers are trained to focus almost exclusively on billable work and immediate matters. But some of the most important client conversations happen outside a live engagement.

A lunch.
A coffee.
A conversation about business challenges that may not generate work tomorrow, but build trust over time.

Eric compares this to the difference between being a long-term investor and a “day trader.”

For law firm leaders, it’s an important reminder that strong client relationships require consistent investment long before a new matter arrives.

05/15/2026

Technology does not replace trust.

In our latest episode, Jennifer Simpson Carr and Maria Aronson spoke with Eric Dodson Greenberg of Cox Media Group about AI, legal value, client relationships, and the hard conversations law firms sometimes avoid.

Eric made a point that should resonate with every lawyer and law firm leader:

Some work may become more efficient, more automated, or more commoditized.

But judgment, trust, and relationship-building remain central to the value clients receive.

This means law firms cannot rely only on excellent legal work and assume the relationship is secure. They need to ask for feedback, explain how value is being created, and be willing to talk openly about what is changing.

If you’re thinking about how your firm shows up in front of clients right now, this is a conversation worth your time.

🎧 Tune in for the entire conversation by following the link in the comments.

05/14/2026

Law firms talk about being relationship-driven.

But are they truly building institutional relationships or just protecting individual books of business?

In this episode, Eric Dodson Greenberg, Executive Vice President, General Counsel, and Corporate Secretary of Cox Media Group, joins Jennifer Simpson Carr and Maria Aronson to discuss the dynamics that can exist inside law firms around origination credit, control, and collaboration.

His point is an important one for firm leaders. Clients want access to the full strength of the firm, but internal incentives can discourage partners from introducing colleagues or expanding relationships across practices.

That hesitation can limit growth for both the client and the firm.

This conversation is a valuable reminder that client service and firm culture are deeply connected.

🎧To listen to the full episode, follow the link in the comments.

05/12/2026

AI is changing legal work, but the bigger question may be whether law firms are ready to talk about value differently.

In this episode, Jennifer Simpson Carr and Maria Aronson are joined by Eric Dodson Greenberg, Executive Vice President, General Counsel, and Corporate Secretary of Cox Media Group.

Eric brings a dual perspective to the conversation as a former Big Law partner who now sits on the client side as general counsel. That experience gives him a clear view into the tension many firms are facing around AI, pricing pressure, transparency, and client trust.

One of his central points is that AI should not be seen only as a cost or discount issue, but a reason for firms to have a deeper conversation about value.

For managing partners and executive committees, this raises a fundamental question about how strategy is actually executed inside the client relationship.

Listen for insights on:
• Why transparency matters in the AI era
• How firms can talk about value beyond efficiency
• Why hard client conversations are often relationship-strengthening
• What AI may mean for associate training and legal judgment

🔗Follow the link in the comments to listen to the full episode.

Special mentions of Legal Marketing Association - LMA International, Meghan Ma, and Stanford University.

05/07/2026

Furia Rubel Communications has been nominated in four categories in The Legal Intelligencer's Best Of 2026 survey, which recognizes outstanding providers to the Pennsylvania legal community. Voting is now open.

We'd be grateful for your vote in Q49, Q51, Q52, and Q53.

🔗 https://www.surveymonkey.com/r/BestofTLI2026

Voting closes May 29, 2026. Thank you for your continued trust and support!

The annual Best Of The Leal Intelligencer recognizes the vendors that lawyers and firm administrators turn to first to keep their lives on track, inside and outside of the office.