09/02/2026
As a follow-up to my recent video: here’s another breakdown of AI flyers from a design perspective.
Gestalt principles are how our brains organize visual information and stimuli into patterns. These principles allow designers to structure content in ways that make it easy to understand, through the arrangement of colors, negative space, and visual hierarchy.
When visuals have too much going on (aka visual clutter), everything is competing for attention. This leaves our brains unable to process the information effectively. From what I’ve observed in AI-generated social media graphics, is that there’s this urge to squeeze in ALL the written details with tons of additional visuals. This is ineffective because they’re nearly impossible to read, they overwhelm the eyes, and they make it difficult to identify which business or organization they are for.
I’ll admit, I probably could have removed some of checkmarks/information in the second redesigned graphic, but decided to keep what was on the one provided.
I work with businesses and organizations to design visual assets and content that effectively communicate their message. This includes social media graphics and templates, email campaigns, and other print/digital marketing materials. Learn more on my website. 💜
Graphic Design | Design Principles | Brand Strategy | Brand Guidelines | Digital Marketing