11/06/2021
The latest logo refresh. What do you think? or
Today, the beloved processed cheese company, Velveeta, announced their refreshed logo that will be seen on products starting in 2022.
As the world moves towards one filled with flat logo designs, Velveeta decided to play keep up with their first logo refresh in over 20 years with design from Jones Knowles Ritchie. Because the brand saw an uptick in first-time customers in 2021, it makes sense that it wanted to move its identity in a more striking and more straightforward direction.
https://www.printmag.com/branding-identity-design/the-logo-redesign-thats-cheesier-than-most-jkr-introduces-velveetas-new-look/