Keep it Real Social

06/15/2026

Are you super frustrated with social media marketing? Are you burned out and spinning your wheels? I hear this often, but if you're doing your own marketing, let's take a step back and figure out who your audience is, where they spend their time online, and how you can post-qualify intent consistently, versus being overwhelmed. Need help, we're here.

06/14/2026

This is where our team will be the week of July 14th! Will we see you there?

06/11/2026

Today was content day! 📸

Hundreds of photos and videos later, we may have done a tiny bit of shopping too. Sommer couldn’t leave without the Diet Coke hat from Trevor Furbay Bespoke Harbor Springs || Tailors and Clothiers . Some things are just meant to be. 😆

And because content creation runs on more than creativity, we made a necessary stop at Paper Station Bistro for an amazing lunch before getting back behind the camera.

A little work, a little shopping, a great meal, and a lot of content. Not a bad way to spend the day. 💙💚

06/09/2026

Don't do it backward and waste money. Listen to this advice. We are pro billboards, radio, and television…After you build your foundation.

Need help, send us a message.

06/08/2026

A beautiful sunny day to hit the road with our intern, Maggie, to capture some shots of lineworkers on the job for a client. 📸

06/08/2026

Who will we see? Our team will be onsite snapping photos and video in support of this non-profit and all they do for our furry friends.

⏳ A few short weeks stand between you and the best round of golf you'll play all summer.

Putts Fore Paws is almost here — June 18 at Birchwood Farms Golf & Country Club!

Scramble golf. Prizes. Raffles. Tito's-sponsored bloody mary & screwdriver bar. Lunch. And every swing supports the animals at Little Traverse Bay Humane Society. 🐶🐱

Don't wait — spots are going fast and we're capped at 125 players!
🔗 ltbhs.org/putts

06/07/2026

One of the most overlooked social media strategies is also one of the simplest: post when your audience is actually online.

I cannot tell you how many times I hear someone say, “The best time to post is 11 AM.”

Maybe. For someone else’s audience.

Your analytics tell a different story.

If your followers are most active between 6 PM and 9 PM, but you’re consistently posting at 11 AM, you’re making it harder for your content to get early engagement, reach, and visibility.

Every audience is different.

A restaurant may see strong evening engagement.
A B2B company may perform best during business hours.
A travel advisor’s audience may be scrolling at night while dreaming about their next vacation.

The answer is not found in a generic blog article. It’s found in your analytics.

Stop guessing.
Start looking at when your followers are active and use that data to guide your posting schedule.

The best time to post is when your audience is there to see it.

06/04/2026

A perfect day for a work meeting.

06/03/2026

Doing our part to help keep our community and environment clean. 💙💚

05/29/2026

Feeling confused by all the SEO acronyms? You're not alone. Let's break it down:

Traditional SEO
This is all about helping your website rank in Google's organic search results. Think keywords, blog content, backlinks, website speed, and strong on-page optimization.

Goal: Get people to click through to your website.

Local SEO
This focuses on helping your business show up for local searches like "marketing agency near me" or "best coffee shop in Petoskey." This is where your Google Business Profile, reviews, maps visibility, and local listings matter.

Goal: Get found by nearby customers ready to take action.

GEO (Generative Engine Optimization)
This is the new kid on the block 👀 GEO helps your business show up in AI-generated answers from tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity.

Goal: Become the source AI pulls from when answering questions.

Quick breakdown:
Traditional SEO = Website ranking
Local SEO = Map and local search visibility
GEO = AI answer engine visibility

The truth? Smart businesses should be thinking about all three. Search is evolving fast, and showing up where your customers are searching matters more than ever. 🚀