Keep it Real Social

Keep it Real Social Keep it Real Social is an award-winning, five-star boutique marketing agency.

Doing our part to help keep our community and environment clean. 💙💚
06/03/2026

Doing our part to help keep our community and environment clean. 💙💚

Feeling confused by all the SEO acronyms? You're not alone. Let's break it down:Traditional SEOThis is all about helping...
05/29/2026

Feeling confused by all the SEO acronyms? You're not alone. Let's break it down:

Traditional SEO
This is all about helping your website rank in Google's organic search results. Think keywords, blog content, backlinks, website speed, and strong on-page optimization.

Goal: Get people to click through to your website.

Local SEO
This focuses on helping your business show up for local searches like "marketing agency near me" or "best coffee shop in Petoskey." This is where your Google Business Profile, reviews, maps visibility, and local listings matter.

Goal: Get found by nearby customers ready to take action.

GEO (Generative Engine Optimization)
This is the new kid on the block 👀 GEO helps your business show up in AI-generated answers from tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity.

Goal: Become the source AI pulls from when answering questions.

Quick breakdown:
Traditional SEO = Website ranking
Local SEO = Map and local search visibility
GEO = AI answer engine visibility

The truth? Smart businesses should be thinking about all three. Search is evolving fast, and showing up where your customers are searching matters more than ever. 🚀

Stop obsessing over follower count. Start paying attention to the right numbers. 👀One of the biggest social media myths ...
05/28/2026

Stop obsessing over follower count. Start paying attention to the right numbers. 👀

One of the biggest social media myths is that you need thousands of followers to make an impact.

Looking at one of our client’s Instagram insights over the last 90 days, they reached nearly 7,000 accounts, generated almost 17,000 views, and more than 64% of those views came from people who don’t even follow them.

That’s the power of creating content that reaches beyond your current audience.

Another interesting takeaway? Reels reached about 6,500 views while regular posts generated about 5,000 views. Reels are important, but this data is a great reminder that quality content matters more than chasing trends. Well-written posts, strong photos, and valuable information can still perform.

The goal isn’t to attract everyone.

The goal is to attract the RIGHT people.

For this client, we’d rather see 500 engaged followers who love the client content and are ready to use the clients services rather than 50,000 followers who never take action.

👉Pay attention to your data.
👉Learn what’s working.
👉Create more of it.
👉And remember, influence isn’t measured by follower count alone.

What metric do you pay the most attention to on your social media?

A clear view changes everything. 💙The same goes for your social media strategy. If your messaging is unclear, your conte...
05/28/2026

A clear view changes everything. 💙

The same goes for your social media strategy. If your messaging is unclear, your content is inconsistent, or your brand story is all over the place, your audience will not know where you’re leading them.

Great marketing starts with a clear direction, a strong story, and content that guides people toward your business with purpose.

Because social media is not just about posting. It is about helping people see who you are, what you do, and why it matters.

👉keepitrealsocial.com

Behind the scenes and behind the camera 📸While you’re busy running your business, we’re busy capturing the moments that ...
05/22/2026

Behind the scenes and behind the camera 📸

While you’re busy running your business, we’re busy capturing the moments that help tell your story online. From photos and videos to real-time content creation, this is how authentic marketing happens.

Haley was out doing what we do best, capturing content that helps our clients show up, connect, and stand out online. Because great marketing starts with real stories, and real stories need real content.

When your marketing client asks, “Can I bring my puppy named Maui?” … and your founder also happens to own a travel agen...
05/21/2026

When your marketing client asks, “Can I bring my puppy named Maui?” … and your founder also happens to own a travel agency , the answer is pretty much guaranteed to be YES. 🐾✈️

At Keep It Real Social, we love helping our clients grow their brands, and apparently welcoming adorable travel companions, too.

Now we have to ask... if your pup could tag along on your next adventure, where would they go? 🌴

Happy 4th work anniversary to Aaron! 💙Aaron is such a vital part of the Keep It Real Social team. He’s a huge supporter ...
05/20/2026

Happy 4th work anniversary to Aaron! 💙

Aaron is such a vital part of the Keep It Real Social team. He’s a huge supporter of our community, always showing up for events, ribbon cuttings, and cheering others on.

He keeps us laughing, brings so much talent to the team, and is simply a lot of fun to work with. What we appreciate most is how deeply he cares about his clients, their success, and our team. That kind of heart makes a big difference.

We’re incredibly grateful for the energy, creativity, and personality he brings every day, and we’re looking forward to many more years ahead. Thanks for four amazing years, Aaron! ✨

Hot take 🔥 Hashtags are not the Instagram growth strategy they once were.Instagram now pays far more attention to keywor...
05/18/2026

Hot take 🔥 Hashtags are not the Instagram growth strategy they once were.

Instagram now pays far more attention to keywords, content relevance, watch time, shares, saves, and engagement than hashtag stuffing. That’s why we do not make hashtags a major part of our strategy.

BUT… if you still want to use them, here’s our advice

✔ Keep it to a small handful of relevant hashtags
✔ Use niche or location-based hashtags if they actually make sense
✔ Match hashtags to the content topic

Avoid:
❌ Dumping 20 to 30 random hashtags on every post
❌ Using generic hashtags like
❌ Copy and pasting the same hashtag block over and over
❌ Thinking hashtags will fix weak content

Bottom line? Strong content, searchable keywords, and engagement matter far more. Hashtags should be the side dish, not the main course. 😉

Keep It Real Social was proud to sponsor and support Rotary’s Spaghetti Dinner on April 30, and what an incredible succe...
05/15/2026

Keep It Real Social was proud to sponsor and support Rotary’s Spaghetti Dinner on April 30, and what an incredible success it was! 💙

This amazing event raised approximately $16,000, served 564 meals, and brought together 40 Rotary members and 8 STRIVE students to make it all happen.

Community events like this are what make Northern Michigan so special, and we’re honored to support organizations creating real impact. Huge congratulations to Rotary, its members, and everyone in the community who showed up, volunteered, and enjoyed a great meal for a great cause.

The Facebook algorithm explained without the tech jargon 👇Think of Facebook like a matchmaker 💙Its job is to connect peo...
05/14/2026

The Facebook algorithm explained without the tech jargon 👇

Think of Facebook like a matchmaker 💙

Its job is to connect people with content they are most likely to care about.

If someone regularly watches videos from your page, comments on your content, or shares your posts, Facebook learns they like your content and shows them more.

If people scroll right past your posts? Facebook notices that too.

Bottom line:
Create content people actually want to stop for, engage with, and share.

Need help creating content Facebook actually likes? Let's chat.

Address

625 Connable Avenue
Petoskey, MI
49770

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

Telephone

+12317536157

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