Romero Group an international ad firm, whose mission is to increase shopping and investments between the RGV and Mexico, just opened an office at The Monitor in McAllen managed by Mr. Joseph Romero de Velasco Sr. Creative Director who hails from Dallas where he opened the agency in 1993 with Larkin, Meeder & Schweidel, a spring child from GSD&M, Austin.
“We opened another office in McAllen because McAllen is a strategic international location and we are able to tailor new technologies and ideas that are presently bringing strong ROI to our customers in the Valley and Mexico by creating advertising that sells and creating strategies to bring Mexican investors locally." Romero who after being a mad man at Campbell Mithun-Esty in Minneapolis and winning the 3M Thinsulate account vs. BBD&O moved to Dallas where Romero Group assisted his client Ford Motor Credit (Associates Financial Services) develop a joint venture with the Puerto Rico government developing an ad campaign to promote Puerto Rico's Olympians with such as former boxing champion Daniel Santos. Joseph’s ideas are becoming reality in the Valley because by being a visionary is able to see where the opportunities are in our progressive environment in both sides of the border. Club ConciergeUSA is one of those ideas that after extensive research in the West Valley and Monterrey, has become the first Hispanic Discount and Loyalty program with high technology via his new website www.clubconciergeusa.com for local and Mexico's shoppers will be able to create their own Shopping Tour before they leave Monterrey or cross the border from Reynosa to choose their hotel and restaurants via virtual tours in a map for the region to recommend the best places to shop and have fun. "Via digital media we are able to extend invitations and "virtually fence" specific zip codes in McAllen, Sn. Pedro Garza Garcia in Monterrey or Polanco in Mexico City via Geofencing to their cell phone or Geotargeting to their computer with creative selling messages about the best places for shopping and hospitality in McAllen and neighbor cities." In addition, as representative for Viajes Bojorquez the agency is developing Quinceaneras promotions statewide for Ireland to see the Game of Thrones and the Titanic Museum staying in dream like castles or see a soccer game anywhere in Europe. Romero Group finds the Rio Grand Valley a "New Frontier in the U.S." a vibrant and exciting place for growing a business and develop new ideas that will influence the rapid growth in the region.
