46 Blu

02/01/2023

Working on your February content?

Here is a list of a few important dates that might help!

Happy planning! 😊

11/16/2022

Clear branding is a guide for creating easily recognizable content across a variety of channels. Without clear branding, it's easy to get lost online.

Check out today's blog post to learn more!

Clear branding is a guide for creating easily recognizable content across a variety of channels. Without clear branding, it's easy to get lost online.

11/11/2022

Back when I was a restaurant marketer, my favorite day to work was Veterans Day.

We served free meals to Vets & were on our toes all day.

I would gather pictures to display (the first two pictures are my Grandpa’s) & set up the Fallen Soldier Table, always silently crying as I did it.

After things were set up, I’d deliver cards made by elementary school kids to tables, take pictures, & talk with Vets.

The energy in the air was different in a good way.

Don't forget to thank a Veteran today. 🇺🇸

07/22/2022

Highly recommend taking your work somewhere new!

I’m in a very busy season of work (and life) right now learning & preparing for many new things.

Getting out of my usual space to work, drink chai, & read a book was a huge brain booster especially with these huge windows letting in all the sun! ☀️

07/19/2022

Not sure what time to post?

Look at your analytics to see when your followers are most active!

Need help finding them? Just ask!

07/15/2022

Nearly 8 billion people on earth & 4.2 billion of them are on social media!

Here's a breakdown of where they're all hanging out at.

Facebook is currently the largest platform after launching in February 2004!

What's your preferred platform?

07/13/2022

Like if you've ever talked yourself out of showing up on social media because of an intrusive thought!

You're not alone.

Social media is my job & I still struggle to show my face at times. When I went to record a story, I was totally fine... until I saw myself in the camera.

Although I got instant W***y Wonka vibes, you probably didn't.

It's the same when you show up. What you're picking yourself apart over, most people won't even notice.

07/11/2022

You're going to want to know these!

In 1984, American Psychologist Robert Cialdini released his book "Influence: The Psychology of Persuasion." In it, he discusses the six principles of persuasion that have been used by thousands of people & companies across the world, whether or not they're aware of it.

Even if you don't intentionally use them, they're at play in your life daily.

1. Reciprocity: You know those free downloads available on websites? How many let you download the file without entering an email address? Very few.

2. Commitment: Target DriveUp is an excellent example of this. You might not like Target (gasp!), but you keep going back because you've done it before & it's easy. The app saves your orders & with a few clicks, you can easily order the same things again.

3. Social Proof: Influencers don't tell you to subscribe for fun. They do it to grow their following & show others what they can do.

4. Authority: Doctors don't put "Dr." in front of their names for fun. It's to show they've completed the education required & have the expertise to be advising you.

5. Liking: How often do you buy something because you like the person selling it? If you're like me, a lot.

6. Scarcity: Raise your hand if you've been at Costco & bought the last taco kit, not knowing if that's what you want but scared some will take it if you don't. ✋

What other examples of these principles can you think of?

07/06/2022

This isn't Amazon Prime.

You won't see your results from marketing overnight. Building authority & connection takes time, effort, and strategy.

Understand this and you'll be able to better manage expectations.

07/05/2022

Are you leaving your audience feeling left out?

Sprout Social reports that as a result of a positive experience with a brand online, consumers are:

- 78% more likely to purchase from a brand
- 76% recommend the brand
- 72% increase their spending with the brand

People don't like being ignored. Engaging with your audience on a regular basis builds better connections that lead to increased revenue.

What's your favorite way to engage with your audience?

📸 Kara Lee Creative Co.

06/29/2022

I've been thinking about this for nearly a week. After writing yesterday's post, I decided it was time to share.

46 Blu is & always will be a business. However, I am a person with feelings & beliefs that you'll see shared here.

Right now, it's just me, Bri. But, over time, I hope to grow 46 Blu to be a team full of people.

As a person, I work hard to live by four core values: community, education, social participation, & sustainability. I want 46 Blu to reflect those values.

I am a bisexual woman engaged to a transgender woman. Over the past year, you've likely seen the non-stop attacks on the LGBTQ+ community nationwide. I've quietly sponsored Fargo-Moorhead Pride 2022.

I've been vocal about my disappointment with the SCOTUS ruling last week on Roe v Wade. I shared a link to help move the Red River Women's Clinic to Moorhead.

Whenever I share a donation link using 46 Blu or my personal account, I donate first. This has been & will always be the case.

I recognize & accept the impacts this could have on my business. There will be people who refuse to work with me now & others who decide that this makes us the perfect fit.

I share these things for transparency so you can make an informed decision when choosing who to work with.

- Bri Conn, Owner of 46 Blu

📸 Kara Lee Creative Co.