Neograce Creative Agency

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Philadelphia, PA
Neograce Creative Agency

As a full service creative agency, we strive to define identities and elevate brands through web, di

01/25/2022

Having some FUN with gradients lately 👀

Only certain brands can rock them. Slide for a little sneak peek of one in the works!

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08/16/2021

Or tea or matcha latte - whatever gives you that boost for the week ahead ⚡️

Fonts: Special Elite & Beth Ellen 〰️

07/23/2021

Brush to paper or Apple Pencil to iPad?🤔

For us, it truly depends on the purpose.

Sometimes true creative release only comes from that tactile sensation of rough paper and wet paint coming together - but we don’t always have the time to get a little dirty and prep our workspace.

That’s when the iPad comes in. It’s incredible how real some brush strokes and paper textures look on a digital screen. So maybe it’s *slightly* less satisfying to paint in procreate, but it’s definitely our move to get the creative juices flowing 💨

I mean this dusky blue and this handpainted texture?! Go ahead and zoom in. How can that not inspire current projects?!😏💫

07/01/2021

A peek into this gorgeous brand before we dive into the web design phase 🤩

So much careful thought and strategic design choices were made into the creation of this brand. We needed the high-end luxury feeling, while remaining warm and approachable.

We can’t wait to dive into the deeper meaning behind this logo and its submarks in future posts. In the meantime, it’s off to website strategy! ➡️👊🏼

06/22/2021

Our favorite part about the final stage of a branding project? Creating mock-ups for the client that bring the brand to life 😍 mock-ups for stationery and web design can really help visualize how the proposed concept can live out as a real brand.

We could not be more excited about the direction we’ve decided on for DOUN Design🙊 keep your eyes peeled for our next post where we begin to share the details behind this unique brand. It’s luxurious, but approachable. Antique, yet contemporary. Absolutely timeless. ✨

06/14/2021

Decided to go for a slightly more minimal route with this brand, but still can’t help but swoon over these luxurious vibes 😍

05/19/2021

Moodboard for a brand new, dreamy client ➖rich colors, elegant patterns, sophisticated yet approachable - just a few of the vibes we’ve established for this luxury brand ✨

Can’t wait to see where the rest of our Creative Direction takes us 😍

05/11/2021

Type Tuesday fun 〰️

Don’t these make for some beautiful pairings, maybe in a stylish magazine or book?!

All fonts available in ✨

Surprisingly, that serif body font may be our favorite at the moment! What’s yours?

05/06/2021

Building those client relationships is key to a great, successful project 🙌🏼

We’ve found that truly connecting with the client makes for an enjoyable project from start to finish. That’s why in the Inquiry phase - before we ever decide to work together - we have in-depth discussions and questions to ensure we have similar goals and ideas about the project. It is then our duty as the designer to make sure we not only anticipate the client’s desires, but we also anticipate the brand’s needs. Aligning the two is such a crucial step in our client process and why client relationships is one of our favorite aspects of this industry.

After coming across Charles Eames’ quote, I couldn’t help but laugh about the parallels in work and in personal life. I do LOVE to host friends and family and offer them a million things to make sure they’re comfortable 😂

On another note, sorry we’ve been so quiet here lately. We have been working on some pretty big things behind the scenes. Sometimes it feels wrong to put down the big work for social media, but we recognize it can be equally as important. That’s something on our list of monthly goals to work on 👊🏼

Can’t wait to share more details soon!✨

04/29/2021

Putting the finishing touches on the branding for m.e.a. creations - a small, sustainable business that repurposes beer bottles into candle vessels.

100% soy wax is hand poured into a variety of upcycled beer bottles from both local and bigger brands.

A lot of strategy went into building this brand. We needed to appeal to the target audience AND the person they might be buying for. Because of this, we couldn’t make the logos and submarks too feminine or masculine. They had to hit right in the middle - with neutral colors that complement many of the frequently used beer bottles and labels.

Can’t wait to share some photos of the candles and branding together ✨ The alternate logo and submarks will appear on the candle’s dust cover, which we’re anxiously awaiting in the mail 🤞🏼

More photos to come & details of how to purchase soon! Stay tuned!

04/26/2021

Digital vs Print planners 🗓👇🏼

These days there are a million options for how to plan your week, business and life. The options are endless for digital planning between iCal, Google calendars Outlook and more. They allow for seamless syncing between all your logged in devices and you can filter your work calendar from your personal.

But what about the satisfaction from writing in a tangible planner? ✍🏼 Studies have proven that the act of writing something down increases your focus, memory and relieves stress.

We employ a combination of the two. It’s in our weekly process on Monday’s to write down the goals and to-do’s for the week in our printed planner and then make sure all due dates and appointments are synced in our digital calendar.

Different methods work for different people. But boy, are we fans of physically crossing something off on our beautiful planner ✔️😌 there’s something about our physical little book that feels like a commitment to yourself and your goals.

What method do you prefer? Have a favorite planner to share? Drop the name below!

04/21/2021

Let’s talk about email newsletters ❕

Sometimes it can all feel pretty oversaturated - our inbox, that is. But we’re not here to talk about your “junk” email address.

What about those special companies that you actually *care* about receiving emails from? The ones that you give your primary email address to because you value the product, service or knowledge they’re offering.

Think about that business and what they’re doing right. You find yourself looking forward to opening their email, whether it’s weekly or monthly, because the value is there!

That could be YOU. Don’t let what you don’t know keep you from reaping the benefits. You could be consistently showing up to your consumers and engaging with them in a meaningful way.

Message us to learn more about what email newsletters and marketing could do for you & your business 📩

Address

PA-611
Philadelphia, PA
19122

Website

http://www.neogracecreative.com/

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