Bow Tie Social

Bow Tie Social Bow Tie Social is a Philadelphia-based Socia Media Management and digital content creation agency hel
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Most salon suite owners are making marketing and sales decisions without knowing these numbers:~$46 - average cost per l...
06/01/2026

Most salon suite owners are making marketing and sales decisions without knowing these numbers:
~$46 - average cost per lead on Meta last year
$12K+ - annual cost of an empty suite.
20-25% - average annual tenant churn rate.
3-5 months - the average time it takes a pro to decide on moving.

These aren't just stats. They're the benchmarks that should be shaping your strategy.
Swipe through and compare where your business stands.

If you want help building a marketing and sales approach around numbers like these, that's exactly what we do. Visit the link in our bio to learn more.

Your top challenges at pre-opening are completely different from the challenges facing an owner running 2+ locations.Sam...
05/29/2026

Your top challenges at pre-opening are completely different from the challenges facing an owner running 2+ locations.

Same industry. Different problems. Different solutions.

Swipe through to find your stage, and see the biggest challenges faced by salon suite owners.

03/24/2026

Branding is not marketing.

Branding is who your business is. What it stands for, what it looks like, and the feeling people get when they interact with you. Your website, your logo, your fonts, your colors, your photos, your tone, it all adds up to one thing: trust.

Marketing is how you get discovered. Social media, Meta ads, Google Ads, email, SEO, partnerships. Marketing creates attention.

Branding turns that attention into confidence.

When your branding is inconsistent across channels, people feel it. The experience gets confusing, and confusion kills conversions. A clean, consistent brand makes every marketing channel work harder because the business looks legit before you ever speak to the lead.

If you are investing in salon suite marketing or any service based business marketing, do not treat branding like a last minute task. Build it early, then scale your marketing on top of it.

If you want help tightening your brand and building a marketing plan that fits your goals, hit us up in the DMs

03/16/2026

CMO=Chief Marketing officer.
If you don’t have a full team of marketers, or don’t have an agency (or two) working to grow your business, then you probably don’t need a full time person.

That’s where the fractional CMO comes into play.

Get a part time teammate that helps keep marketing in line with your core business goals, and be able to call BS should anyone try to pull one over on you.

So when is the right time?

Everyone is different, but it usually is when you start to consider marketing as a significant needed expense to grow.

Marketing is not posting to post.It is helping the right people find the right business at the right time, and making it...
03/13/2026

Marketing is not posting to post.

It is helping the right people find the right business at the right time, and making it easy for them to say yes.

That is how we treat marketing at Bow Tie Social. We care about the work because we care about what it does for the people behind the brand. More leads for a salon suite owner means higher occupancy. Better targeting for an AI tool means more users get to benefit from it's use. A clearer website and stronger ads mean fewer wasted dollars and more qualified opportunities for new customers.

We show up like partners, not a vendor. Strategy, ex*****on, and accountability, all under one roof.

If you want a marketing agency that treats your business like it is their own, book a discovery call through the link in our bio.

Your business deserves to be seen.At Bow Tie Social, we build marketing strategies that actually move the needle, meanin...
03/12/2026

Your business deserves to be seen.

At Bow Tie Social, we build marketing strategies that actually move the needle, meaning more eyes, more engagement, more leads coming your way.

If you run a service business (including local service and SaaS), or are a salon suite company with 2 or more locations, we can help you get seen by the right people, more often.

DM us today or hit that link in our bio for more info!

03/11/2026

Social media can be a great asset or a huge waste of time and money.

It all depends on how you use it and how you show up on it.

Come with a plan, think about how you want your clients to view your business and then start to create and produce content that actually resonates with them-not you-them.

Your social media isn’t about you, it how you make a difference in your clients lives and why you are out here doing things differently in the first place!

If you need help executing on this, that’s where we come in. Shoot us a DM to schedule a discovery call!

03/04/2026

An age old question facing business owners who are just starting out in paid advertising.

The answer is, unfortunately- it depends. It truly comes down to a few things:

How good is your website? Does it convert?
How effective is your sales process? Is your follow up driving purchases?
Are your socials well managed? Do they build trust with your target audience?

These answers all play in to making the decision of whether to invest in Meta or Google.

Need help analyzing, deciding, and getting things moving? Shoot us a DM!

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Philadelphia, PA

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