Bow Tie Social

Bow Tie Social Bow Tie Social is a Philadelphia-based Socia Media Management and digital content creation agency hel
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09/22/2026

High leasing season is here.

Most owners will respond to it by buying more leads.

Here's the problem: five years ago, filling a suite took about two weeks from inquiry to signed lease. Now it's closer to three months.

More suites on the market. Every prospect is touring two or three other places. And no one is making their decision based on the first conversation. More leads won't fix a follow-up that stops at day 8. The owners actually filling up right now aren't selling harder. They're staying in the conversation longer. Show up - consistently, not aggressively.

DM us if your suites aren't filling the way they should be.

09/03/2026

Still manually following up with every lead on your list?

You're probably leaving money on the table and don't even realize it. We built a hybrid CRM that helps you follow up and keeps track of your leads for you. Not a bot running your sales process into the ground, just less stress on your plate and more control over your outreach.

Come see what we built.

08/31/2026

Assuming your business should convert at 20% is a common miscalculation. In the salon suite industry, the real benchmark for signed leases is actually closer to 4.5%.
Choosing a suite is a major transition. Stylists routinely take 60 to 90 days to evaluate their options, yet most sales processes shut down far too early. That gap is where qualified tenants are lost.

Improving your conversion rate by even a few percentage points changes everything, and it comes down to a strong sales process and a sustainable communication plan.
How long are you maintaining communication with your leads?

08/28/2026

Step 1: Get mic’d up.
Step 2: Talk lead strategy.
Step 3: Wait for the Emmy nomination. 🏆🍿

08/24/2026

24/7 access doesn't mean anything to anybody anymore.

Not because it's not true. It just doesn't tell anyone what changes for them.
Here's the fix. State the feature, then finish the sentence with the impact.
Access becomes: No set hours, work whenever it makes sense for you and your clients.
Support becomes: call us whenever you need us, we'll be here.

Same fact. Way bigger impression on the brain.

08/20/2026

Investing in the right areas makes all the difference when you're trying to fill salon suites.

Here are 5 non-negotiables worth every penny:

Website built for SEO & AI search
Upgraded suite & common area finishes
Automated lead-tracking CRM
Pro photos of your space & tenants
Targeted ads that actually reach beauticians

What do you think? Are we missing anything? Drop them in the comments! 💬

08/17/2026

Hey y’all, I’m Joey, Bow Tie Socials video editor. I’ve been having lots of fun creating the shorts/clips we’ve been posting, and I thought it’d be cool to see a little behind the scenes of how they are made.

07/30/2026

Slow summer? Suite pros aren't moving right now, but they're already looking for the fall move.

Most pros who tour and sign in September started looking three to five months earlier. Summer isn't your off-season; it's when you get on their radar, becoming one of the few suites they keep circling back to before they're ready to commit.

Pull back on marketing now, and you're a no-name by fall.
Stay visible now, and you become a name they trust when they're ready to sign.

You don't need a bigger budget. You need to stay present:
Keep your awareness up
Stay active in your local community
Follow up with every lead, even the quiet ones

What you build this summer is what fills your suites this fall.
Save this as your summer reminder. DM us if you want help staying visible through the slow months.

07/27/2026

"Where'd they go? I thought they loved it." If you've asked yourself that, you're not alone.

Pros shop around before they sign, that's normal, it doesn't mean they weren't interested. They are simply busy and distracted.

Most of the time, they go with the suite that followed up, got in front of them more often, and did it in a way that felt real instead of scripted.

What does your follow-up process look like right now?
Send us a DM and let's talk through it.

07/22/2026

Everyone's chasing the next lead. Not enough people are protecting the tenants they already have.
Filling a suite costs $500–$1,500. Keeping one full? Takes support, promotion, and community.
Don't just endlessly invest in replacing people. Start giving them a reason to stay.
Need a retention plan for your suites? We do this every day. Schedule a discovery call with us and let's chat link in bio.

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Philadelphia, PA

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