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I need your help pretty please! I was selected out of 450+ applicants to pitch an idea to activate 50,000 younger voters...
13/09/2024

I need your help pretty please! I was selected out of 450+ applicants to pitch an idea to activate 50,000 younger voters in Philadelphia! This is a bipartisan effort.

Now, I need YOUR help to vote for the idea to come to life! If we win, we get $200,000 to make it real. We need as many votes as possible before Monday, Sept 16th

Head to joinrec.com/thinktank and vote for “From the Barbershop to the Booth.” It takes 5 seconds to fill out the vote.

Here's more about the idea:

From the Barbershop to the Booth is a live podcast event series that will energize young Philly people, ages 18-35, to vote. Hosted in barbershops across Philadelphia, these conversations will feature dynamic presenters, community leaders, and local celebrities discussing the power of voting. Sessions will be live-streamed, recorded as podcasts, and accompanied by artistic installations that reimagine voting booths as spaces of reflection. With local artist activations and engaging conversations, this initiative combines art, storytelling, and civic engagement. Voter registration will be a central focus at every event. By participating, young Philadelphians will be inspired to register and vote for a brighter future.

Recording your shower thoughts isn't a strategy. Choosing topics that intentionally prepare your ideal clients to work w...
14/06/2023

Recording your shower thoughts isn't a strategy.

Choosing topics that intentionally prepare your ideal clients to work with you is THE strategy to turn listeners into buyers.

So in this episode, I introduce my Know Believe Feel framework that allows us to come up with hundreds of topic ideas that work.

In this episode, we cover:
🎙️The Know Believe Feel framework
🎙️How to choose episode topics that prepare your client to work with you
🎙️How knowing what your client needs to understand, see as possible, and create safety around helps you pick topics.

Tune in on your favorite podcast platform 🎧

The most sustainable podcast is the one that gets results.I have so many tips for how to make podcasting easier and more...
09/06/2023

The most sustainable podcast is the one that gets results.

I have so many tips for how to make podcasting easier and more sustainable, but none of them override the fact that the most sustainable podcast is the one you see turning listeners into buyers.

If your podcast leads more people to join your email list, follow you on Instagram, sign up for your webinar - and eventually turn into clients - you will want to keep going.

You stay motivated and ready because you know it's making s**t happen in your business.

But, if you've started building resentment toward your podcast, you won't feel excited or inspired to keep going AT ALL.

No matter how great your editor is,

no matter how much time you have blocked on the calendar,

no matter how much your friends tell you they like it

podcasting will feel hard and become unsustainable if you resent it.

You can prevent this from happening, or clear it up if you're in the middle of it, by having a clear sales-focused strategy for your show.

IsaGoodPodcast and Hands-Off Production give you that.

We develop a custom strategy for your podcast centered on getting your ideal clients into your signature offers.

We create topics and structure episodes that they need to hear.

We create touch points that track how well your podcast is performing.

And we take care of the technical side of things like editing, show notes, and promotion.

Stop resenting your podcast. Start turning listeners into buyers.

Coaches with podcasts 👂 this one's for youIn this episode, I audit Stop Dieting Forever, a weight-loss-focused podcast b...
08/06/2023

Coaches with podcasts 👂 this one's for you

In this episode, I audit Stop Dieting Forever, a weight-loss-focused podcast by life and weight loss coach Jennifer Dent Brown. At the time of recording, Jennifer is three years into podcasting with 158+ episodes and 105,000 downloads already. Her show is already turning listeners into buyers and building interest in her offers. So throughout our audit, we focused on how we can maximize what she's already great at and improve her episodes even more so that her conversions match up to her audience size.

We cover:

🎙️How your podcast can evolve with your business, even after pivots, business model changes, and more
🎙️How to update your show notes to reflect your current offers
🎙️Why going from audio-only to a video podcast is the next right move for Jennifer
🎙️How to help episodes convert more people by adding anecdotes and specificity
🎙️How to come up with episode topics using my Know. Believe. Feel framework
🎙️How to use a podcast as a pre-launch sales tool

Jennifer is a diet-industry disruptor. As a certified Health and Life Coach, host of a widely popular podcast, and founder of the weight loss process, Stop. Dieting. Forever.™, she is freeing women all over the world from their dependency on diets to lose weight. You can learn more about Jennifer and sign up for her free weekly newsletter, Food Freedom, at jenniferdent.com.

Tune into episode 90 of Visible with Isa Media Inc on your favorite podcast platform!

That podcast course you looked into isn't custom to your business and it isn't making your life any easier.Hands-Off Pro...
30/05/2023

That podcast course you looked into isn't custom to your business and it isn't making your life any easier.

Hands-Off Production isn't another program or course for you to follow.

You don't have to watch modules and figure it out alone. We give work with you to create a strategy custom to you and your business.

You aren't guessing if that template will work for you. We create structures and outlines meant for you.

You aren't sitting there learning to do your editing yourself. All you have to do is hand the video off so that it can be edited, uploaded, and repurposed for you.

You aren't playing with a Canva template or trying out a title formula. We help you make the important decisions around your cover art, title, and description with your brand and ideal client in mind.

You aren't adding more to your busy schedule and long to-do list. Rather than telling you to do a bunch of things, we shorten your to-do list and get you the results you want.

Because you have bigger CEO-focused tasks to tackle.

Hands-Off Production is sales-focused podcast strategy AND implementation done for you every month.

ONE spot open for July and TWO for August.

Whether you have a show already or are starting one for the first time, this summer is the time to start.

In this episode, I audit Zakia Haughton's podcast Easeful Living. She started this show in late 2022, as a way to expres...
25/05/2023

In this episode, I audit Zakia Haughton's podcast Easeful Living. She started this show in late 2022, as a way to express herself and hopefully gain clients, but decided to stop after five episodes because of the push-pull between the show being a free-flowing passion-project podcast and one meant to convert her clients. Together we walked through what worked, what could improve, and how she can revive the show to meet her goals.

We talk about:
🎙️Her original intention for the show
🎙️How to decide if she wants a Passion-Project Podcast or a show that turns listeners into buyers
🎙️How to pick episode topics and create outlines that attract clients
🎙️How to plan seasons that make sense with what you're selling at different points
🎙️How to choose cover art and titles that actually reflect the solutions you provide
and more.

🎉 Zakia is a former Online Business Manager and Ops Agency Owner turned Launch Strategist and Faith-Based Coach who equips online women leaders with the strategic, somatic, and spiritual tools they need to bring their life, values, and business into alignment so they can execute and scale sustainably with ease. She's been called a unicorn by her clients for her ability to identify business strategies that honor their revenue goals, capacity, and their nervous system. You can reach Zakia on Instagram or her website at zakiahaughton.com

Tune into this episode of Visible With Isa Media Inc on your favorite podcast platform!

Take 20% off designer sunglasses like Ray-Ban, Oakley, and Prada, at Tus Ojos Eye Care You can find us at:412 West Lehig...
25/05/2023

Take 20% off designer sunglasses like Ray-Ban, Oakley, and Prada, at Tus Ojos Eye Care

You can find us at:
412 West Lehigh Ave Philadelphia Pa 19133
Tel. 215 -634-6567
and
1000 Atlantic Ave. Camden, NJ 08104
Tel. 856-365-1500

In this episode, I'm bringing you a conversation with my wonderful client, Asha Wilkerson. She is an educator and busine...
18/05/2023

In this episode, I'm bringing you a conversation with my wonderful client, Asha Wilkerson.

She is an educator and business coach who uses her podcast to turn listeners into buyers for her course, 1:1 coaching and international trips.

We talk about:

• what made her want to go from having a podcast manager to having a podcast strategist
• how the outlining process in Hands-Off Production has changed how she thinks of her episodes and overall messaging
• how her overall marketing has improved with Hands-Off Production
• and more.

Tune in to Visible with Isa Media Inc on your favorite podcast platform 🥳

One of my Instagram friends started a podcast last year. Her audience had been asking for it for so long and she got sup...
16/05/2023

One of my Instagram friends started a podcast last year. Her audience had been asking for it for so long and she got super into it…

When she launched, she released 3 episodes and then posted consistently for 3 weeks after that.

I was LOVING it! She had such a great camera presence and was adding so much to her marketing.

Then one week I went to her feed, hit refresh, and nothing popped up.

I went back the following week - nothing.

Now, it's been 6 months and her podcast remains inactive.

However, on her stories she keeps saying she’s going to get back into it as soon as she can.

But, it seems week after week, something comes up and the podcast gets pushed to the bottom of her to-do list.

And it's not that she lacks motivation, will-power, or talent. She's simply missing the support system needed to guarantee her podcast's consistency and success.

My clients never have this problem.

Here's why:

📞 We do regular accountability calls so they get the support they need with strategy and outlining.

📅 We set key dates and deadlines that fit their schedule every week, then block it out on their calendar. There's no need to squeeze it in or record last minute.

🔥 We communicate what needs to be outlined and recorded each month with simple calendars and reminder.

🙅🏻‍♀️ They aren't tinkering in editing softwares or writing show-notes in the middle of the night, because I do that all for them in Hands-Off Production.

I created this support system after watching too many talented business owners start their podcasts and fizzle out, even when they really wanted to keep going. This is the support system I wish I had when I started out and that I know so many hosts still need today.

Jump right into the support system that's going to guarantee your consistency, longevity, and success with Hands-Off Production. Spots for July, August, and September open now.

Obsessing about 5-Star reviews on Apple is keeping you from turning listeners into buyers.You heard that every episode s...
15/05/2023

Obsessing about 5-Star reviews on Apple is keeping you from turning listeners into buyers.

You heard that every episode should ask people to review and subscribe to your podcast. They say this helps you get more listeners and top the charts. They say more ears on your show means more money and more leads, right?

But that advice isn't meant for a business owner like you.

Chasing reviews and chasing listeners is an influencer strategy.
And influencer strategies, don't turn listeners into buyers.​

When you're chasing reviews and listens, you create from a place of trying to please reviewers rather than calling in your ideal client. Your topics start to get watered down and your inner people pleaser starts to question if "you're being too salesy."

You are probably asking for a review, a subscribe, a follow, and a share waaaaaaay before you pitch your offer or share where people can work with you. Your listeners get sidetracked way before they get to clicking on your sales page.

And you are determining the success of your show based on numbers that mean very little to your business.

You've spent all this time calling in more listeners, more reviews, more shares, more charts, but now that you have them, do you now how to turn them into buyers?

Stop following strategies meant for people who make money off of Better-Help ads and start focusing on a strategy meant for business owners like you.
Turn listeners into buyers with the only producer who puts your sales first (that's me!).

I help you focus on creating episodes that speak directly to your ideal client and that include a relevant pitch before any other calls to action. We'll sure that every one of your listeners is closer to making a buying decision, whether it's a yes or a no.

I'll help you stop chasing listens and reviews so that you can start to see your podcast finally pay off the way you want it to.

​Hands-Off Production spots for July, August, and September are open now.

Plus, I'm offering clients who sign up for Hands-Off Production, before June 11th, a VIP recording session with me! Book a call to jump in 🎉✨

Obsessing about 5-Star reviews on Apple is keeping you from turning listeners into buyers.You heard that every episode s...
15/05/2023

Obsessing about 5-Star reviews on Apple is keeping you from turning listeners into buyers.

You heard that every episode should ask people to review and subscribe to your podcast.

They say this helps you get more listeners and top the charts.

They say more ears on your show means more money and more leads, right?

But that advice isn't meant for a business owner like you.

Chasing reviews and chasing listeners is an influencer strategy.

And influencer strategies, don't turn listeners into buyers.​

When you're chasing reviews and listens, you create from a place of trying to please reviewers rather than calling in your ideal client.

Book a call to get started ✨🥳

Most business podcasters turn their episodes into hour-long quasi-webinars that leave their listeners kinda inspired, bu...
13/05/2023

Most business podcasters turn their episodes into hour-long quasi-webinars that leave their listeners kinda inspired, but mostly confused because of how much was stuffed into the show.

That doesn't help position the hosts as experts or encourage listeners to buy from them.

However, you can learn how to create simple, yet in-depth, outlines focused around one key question with Hands-Off Production.

Writing on one key question makes your episodes easier to follow and your points stronger.

When you focus on one question you write more clearly and provide better examples and anecdotes.

You get right to the point, provide the value your listeners need, and invite them to continue working with you. That makes it easier for listeners to understand exactly how you solve their problems and why they should invest in your program or service.

They don't have to sift through a bunch of tangents or half-explained examples to get a gem out of your episode.

In Hands-Off Production I teach you how to stick to answering one key question in your episodes.

This gives your episodes the structure and focus they need to turn listeners into buyers.

This strategy is going to help you create simpler, stronger, and more effective podcast episodes so that you can turn listeners into buyers easily.

Then, Hands-Off Production takes care of the production and promotion for you, so you can spend time supporting your clients knowing your podcast is getting handled.

Turn listeners into buyers with the support of a producer who understands both high-quality production and sales.

Hands-Off Production spots for Q3 are open! Plus, I'm offering clients who sign up for Hands-Off Production, before June 11th, a VIP recording session with me!

4 episodes batched and ready.
A month's worth of podcast and social content prepped in one day.

Book a call with me to get started ✨

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