Emerje Marketing, Philadelphia, PA (2026)

04/06/2022

⭐ Want to tap into my 15+ years of marketing experience — totally free? ⭐

We all know that the last few years have changed… well… everything. Your business and your marketing aren't immune. As we're (hopefully) seeing the end of the worst part of the pandemic, but still balancing all the other shifts happening in the world, I want to understand the biggest struggles entrepreneurs and small business owners are facing right now with marketing.

Are you:
✅ An US-based entrepreneur or small business owner offering B2B or B2C service in finance or legal?
✅ Have you been in business for at least 18 months?
✅ Is your annual revenue $100k or more?

Yes? Awesome!

Sit down with me for FREE — truly, no strings attached, no pitch — and get my marketing brains and experience on your business.

All I ask is that you share your open, honest feedback with me after our session.

During this free marketing consultation, we can chat about what's not working and how you can pivot, where you're wasting your time and money, or how you can improve what you're already doing. Wherever you need marketing help, that's where we'll focus. This is YOUR time.

You and me, 45 minutes of marketing magic!

Obviously, I can't give these away to everyone, so this is a limited opportunity. This will be a first come, first served, for qualified individuals. If you meet the 3 criteria above, click the link below…

Apply here: https://forms.gle/TwkVdwm9Xi8moQsF6

01/27/2022

Do you have "big business envy"?

You're not alone looking at huge corporations and thinking that you're worlds apart from them being a small business or start-up.

But remember - they didn't start out that way. They were like you once. And the strategies that they used when they were smaller are the very strategies that helped move them into the corporate sphere.

I know this because I've worked in both camps. I've worked in corporate (you'll find E*Trade and Bloomburg Industry Groups on my CV) and I've worked with small businesses and start-up owners too.

These are the four strategies from the big players that your small business can use:

1. Invest in the right technology.

Some of the industry standard and best tools are available for a low monthly/annual cost - shop around and see what works best for your business

2. Prioritize your customers

Focus on having a customer-first approach and make sure you're prioritizing their needs, whatever your business size

3. Create a powerful brand

You don't need a HUGE marketing budget for this like you used to. Make the most of social media, YouTube, podcasts or a blog

4. Find the right people

It might be time to look at outsourcing some work, especially if you and your partners are wearing too many hats. Hiring someone means you benefit from their years (or decades) of experience to help with a specific issue or area, freeing up your staff to do other things.

Follow me here, or through https://linktr.ee/erikaetlen as I share more about successful marketing for growth.

01/10/2022

Why it pays to increase (or at least retain) your marketing spend during an economic downturn - really!

You'll stay top of mind.

If your competitors are reducing their marketing budget, keeping yours the same, or increasing it, will mean that you're in front of more people during a hard time.

Remember that this situation won't last long and that you'll be in a much better position if you've been in conversations with your clients while they're having a hard time.

You'll learn a lot about your potential customers.

By continuing to have conversations, both with existing and potential customers, you're in a great position to hear what they're saying. You can learn more about what they need and what they want and if that means you need to pivot or at least tweak your business offering, then you're going to be in a much better position to offer them what they need when finances are easier.

You'll increase the trust factor.

If you stay the course with your marketing, or increase it, you're showing your customer that you're stable and reliable. If you're still in front of them, when your competitors are slowing their marketing efforts, you'll be seen as the company to trust, especially when you continue to have meaningful conversations with yout customers to find out what they're struggling with.

You can take advantage of the "quiet."

Your marketplace might be incredibly noisy most of the time, but during an economic downturn other companies are reducing their marketing budget and theirfore their visability, which means if you increase yours you can cut through the normal roar and promote your message for a new product or service. Remember that you need to continue having conversations in the right way and to schedule launches at times that make sense.

At Emerje, we're experts in creating and implementing marketing plans that help businesses thrive in hard times. Reach out through https://www.emerjemarketing.com/contact-us to see how we can help

01/03/2022

When times are tough (can anyone say global pandemic?) & people stop spending, you need to tighten your belt & budgets get cut to cope with decreased revenue.

One of the first things on the chopping block is the marketing budget. But, is that really the best thing to cut?

I know you might be tempted to decrease your marketing budget when things are tough, but if everyone else if doing that, it make sense to at least maintain your budget so that you're still in front of your potential customers when other companies have decreased theirs.

If everyone else is cutting their marketing budget, and you increase yours, that puts you in an amazing place to still be in front of people who are looking for your products or services when everyone else is scaling back their visibility.

Remember that there ARE people who are STILL spending during this time, & you want to make sure that your company stays top of mind for them, through increasing your marketing presence.

Continue having conversations with your audience, they'll know you're still around for them when they need you (when they're in a better position to spend), & this conversation allows you to stay relevant to them. This is invaluable for letting your customers & potential customers know that you're in these hard times with them & creating content to cheer them up in hard times.

You don't need to do what Coca Cola did in 2020, & double your marketing budget, but either increasing it, or at least leaving it at the level that it's at, means that you'll stay top of mind for your customers. Not only that, but you'll learn a lot by listening to your customers needs & wants, you'll stay relevant & project the image of stability and reliability & you can take advantage of the "quiet" to launch something new or innovate in a way that wouldn't have been possible before.

If this sounds like something you'd like to implement, but don't quite know where to start, reach out to Emerje, through our link in bio, and see how we can help https://www.emerjemarketing.com/contact-us

12/29/2021

So often these days, marketing is seen as a 'one and done' affair. Organizations decide on a course of action, set it in motion and then...that's it. Companies need to remember that just because you're 'doing' marketing, doesn't automatically mean that you're going to get the results you want.

You need to evaluate your marketing and make changes where necessary. But first, you need to start with understanding your initial goals, and then rethink them. If you focus solely on increasing revenue, you might be missing out on marketing strategies that would help with that as well as other goals.

The first thing to do is widen the lens of the marketing goals and make sure that you take more than revenue into account.

Aside from increased revenue, you can devise a plan that also focuses on:
• Increasing brand awareness
• Generating high-quality lead
• Growing & maintaining thought leadership
• Empowering colleagues

Your organization has spent a significant amount of resources, time & effort on marketing your business, you want to know what's working and what isn't. What campaigns are moving the needle most and propelling your business forward?

You can't know that, without evaluation. When you know for certain which aspects are landing with the right audience in the right way at the right time (not to mention those that are falling flat) and making sure that you're emphasising what's working well, refine what's not going so well and reap the benefits, long term.

If you'd like support creating a fluid marketing strategy that can flow with your business goals, reach out to us and see how, together, we can make this happen https://www.emerjemarketing.com/contact-us

12/22/2021

Marketing isn't static, it's fluid evolution from one experiment to another. You put one strategy into place, analyze its effectiveness and tweak or alter the strategy accordingly.

Knowing your organization's goals is central to being able to evaluate your strategy. If you don't know what the goal is, how do you know what in your marketing strategy is helping you actually achieve them?

Consider these 5 ways to evaluate your marketing plan, but remember to use them in conjunction with each other as a unified whole, not as individual parts.

Sales numbers: have sales numbers increased since you reimagined your marketing campaign?

ROI: break this down into campaigns, rather than the overall marketing budget to really be able to see which campaigns are making the most difference

Sales team feedback: what are your sales team telling you about what they're being asked during sales calls? Are specific products being discussed more than others? How do customers talk about your brand as a whole?

Customer feedback: are you asking your customers, through feedback opportunities, to discover what they know of your latest launch, your recent sale or your brand as a whole? If you're having a problem with getting customers to participate, consider offering an incentive like a discount on their next purchase

Brand awareness opportunities: if you're being invited to speak on podcasts or featured in blog posts, are you asking those people what prompted your invitation? Sometimes this can't be measured in concrete metrics, they may have been inspired by your recent LinkedIn post. But if you don't ask, you don't know, and won't be able to evaluate.

At Emerje, we're experts in supporting organizations to create & refine their marketing strategies to perfectly align with their goals, and we'd love to do the same for you. Reach out and find out how we can help you https://www.emerjemarketing.com/contact-us

12/15/2021

Marketing is about far more than the individual tools, it's about having a comprehensive strategy that encompasses a large range of marketing options.

Remember that each of these marketing efforts is really powerful, but should be considered as part of the marketing strategy, not operating in a vacuum. They should all be aligned with each other & strategically planned to complement each other as part of a much wider strategy, which should, in turn, push the organization's wider goals forward.

Let's have a look at some of the most common efforts:

1. Social media marketing

If you've done the initial research on your chosen social platforms, they can prove to be an invaluable marketing tool. Remember that the research not only needs to be on the customers but also making sure that you pick the right social platform & create the right content accordingly. Some examples are customer reviews, launches, sales events & building brand awareness.

2. Content Marketing

Helpful & insightful website content is a great way to improve SEO, build brand awareness & answer questions. Remember to consider whether the type of content you're creating is aligned with your marketing goals, as well as for your readers.

3. Email marketing

Arguably, your email list is the most valuable business asset you have. It's a group of people who have either bought from your company before or who are interested in what you do. Contacting segments of this list with relevant & timely information & offers can help you to help them make a purchasing decision.

4. Referral marketing

Endorsements from happy customers are the most powerful forms of marketing, are you using this in your marketing? Offering incentives can strengthen the current customer relationship as well as the opportunity to get new business.

If you're ready to find out how a comprehensive marketing strategy can help align your marketing processes with your larger business vision, we'd love to chat with you about it. Get in touch to see how we can help https://www.emerjemarketing.com/contact-us

12/08/2021

These days, everything about marketing is getting burry.

That's because absolutely anything that could potentially bring in more customers of revenue, falls under the umbrella of marketing.

The new Facebook ads you've just launched? Marketing.

The expensive logo & branding you've just invested in? Marketing.

The sales page on your website? Marketing.

The problem is, while most of us wouldn't have a problem defining these things are marketing, technically, they're not, they're marketing tools. We can be forgiven for that though because when they're well-executed, each of these can help raise brand awareness or help your organization reach its goals.

It's only when they're part of something much larger can we see their impact, but what is it?

A concrete and comprehensive marketing strategy.

Organizations that have taken the time to create, iterate & improve a comprehensive marketing strategy can be objective and measured in their efforts. If you don't have this, yes, you can start a business Instagram page, an email campaign and all the other things, but some of these things will work and some won't. The difference is, you won't be able to predict or influence the outcome if you don't have a concrete strategy underpinning them all.

Further, these organizations, the ones who have taken this time to really dig deep into what they're trying to accomplish, have conducted research on all the marketing tools that are at their disposal, use this data to pick the best options suited for what they want to achieve, and further know how to measure their results.

If you're ready to find out how you can make a comprehensive marketing strategy, and how to make it work for you, we'd love to have a conversation with you. Reach out to us here https://www.emerjemarketing.com/contact-us

12/01/2021

Do you have the right kind of people on board?

If you're confident that you're marketing strategy is solid but you're not getting the results that you want to have, do you have the right people in your teams?

Having a great marketing team with strong leadership can make all the difference.

Is your talented marketing team led by an experienced professional, a thought leader, with excellent leadership qualities? Someone who encourages experimental thinking within their team (whilst guiding the brand message) and ensures everyone feels valued & heard? Are they fully qualified and experienced in this specialist role?

Have you got the right people in the right roles? Have you put all your marketing in the hands of inexperienced interns, or does your marketing team consists of properly & fully trained individuals with an exceptional leader. Your marketing deserves the best people you have to be focused on it to give you the results that you need. Fully trained professionals can devise strategies, create and promote powerful content and analyze trends in data, which is a highly specialist skill set, not present in more junior members of the team.

If you'd like our expert support for creating & implementing marketing strategies, reach out to us https://linktr.ee/erikaetlen and see how we can help.

11/29/2021

Build the 'know, like, and trust' factor with a compelling message.

Have you correctly identified your target audience? If not, start there!

Are you 100% clear on the people you're aiming your message at? Are you clear on their challenges & the solution that they're looking for? Is your message coherent & straight-forward so that they understand how you and your business or product, can help them overcome these challenges?

People are more likely to buy from a business or brand if they know, like & trust them. If you're in a B2B world, you have a lot of competition so you have to make sure that the people you're speaking to, through your marketing, are getting to know you and your brand, so that they can like it and so that they can trust it.

By creating content that allows customers & future customers to get to know you, you can not only increase brand awareness but also credibility and authority.

Try not to focus solely on sales marketing, of course, that's important, but if customers are only being sold to, you're not allowing them to know, like & trust you. You need to provide solutions to problems in your content marketing strategy, not just try and sell them things. Creating this type of content will create trust and turn one-time customers into loyal & returning customers who pass your message on to others.

Creating content that positions you & your company as a thought leader, by focusing on increasing brand awareness, rather than just sales, means that people are likely to recognise you as being an authority when you next launch a product, and are more likely to buy from you.

If you'd like an expert who can help you boost your 'know, like & trust' factor by creating and sharing a compelling message, reach out https://linktr.ee/erikaetlen

Emerje Marketing

04/06/2022

01/27/2022

01/10/2022

01/03/2022

12/29/2021

12/22/2021

12/15/2021

12/08/2021

12/01/2021

11/29/2021

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