DeFazio Communications LLC

06/10/2020

More media are turning to executive Q&A interviews during Covid-19. It's an effective and efficient way to generate meaningful coverage for execs with their target media that positions them as industry leaders. We're pleased to have worked with Cannabis Products to develop this story featuring entrepreneur and SME in Cannabis industry, Russ Cersosimo https://www.preparedfoods.com/articles/123970-how-to-manage-cannabinoid-degradation-in-food-and-beverage-products

High quality cannabis-infused food and beverages start with high quality cannabis ingredients.Russ Cersosimo, cofounder of H**p Synergistics, Leetsdale, PA, says h**p sourcing, extraction and effective storage and packaging are key factors to consider when it comes to preserving a product’s qualit...

02/13/2020

We continued our efforts to understand Philadelphia's growing cell and gene therapies industry last night by attending Philadelphia Magazine's NextHealth PHL event, hosted by Queen Muse! The event focused on the lack of manufacturing space and capacity for cell and gene therapies- a key driver of growth for Philadelphia.

We are proud to help be able to tell the world about the Center for Breakthrough Medicines, which will help solve bottlenecks in the cell and gene therapies research, development and manufacturing processes.

02/12/2020

This is a great read from Forbes, summarizing the new Postmates campaign which premiered this Sunday during the Oscars.

This is an excellent example of a company knowing their audience and strategically targeting them. Postmates markets themselves as a lifestyle brand that intersects with pop culture- making the Oscars the perfect event to launch their newest campaign.

Thought other televised events may be bigger, like the Super Bowl, the Oscars were their best target. Bigger may not always be better, it is all about creating a focused campaign to reach your target demographic.

San Francisco-based food-delivery company Postmates last night launched its new campaign during the Oscars.

01/27/2020

In the art of storytelling there are many angles that can extend your PR efforts. In this case, our client, The Discovery Labs is partnered with Deerfield Management, who happens to be an active investor in the Philadelphia health care community. We utilized their history in Philadelphia to interest Joe DiStefano at the Philadelphia Inquirer on their role in our client’s biotech project.

Deerfield Management Co. has bet $10 billion on biotech start-ups like Philly's Spark. Now it's trying to be the industry's landlord

01/24/2020

Exciting news from The Discovery Labs this week, as they announced the long-term lease of the Center for Breakthrough Medicines!

At 680,000 square feet, the Center for Breakthrough Medicines will be the largest contract development and manufacturing organization (CDMO), and only with an end-to-end model, in the world.

Check out the story in Endpoints News where Alex Karnal, Partner at Deerfield Management Company, shares everything you need to know on The Center for Breakthrough Medicines.

Back at the beginning of 2015, Deerfield Management co-led a $10 million Series C for a private gene therapy startup, reshaping the company and bringing in new leaders to pave way for an IPO just a year later. Fast forward four more years and the startup, AveXis, is now a

01/16/2020

As a Public Relations agency, we tell our clients' stories for a living. In a fast-paced, client focused environment, agencies often forget to tell their own stories due to lack of time. To kick off 2020, we decided to make time for our story. It is key to always look for ways to tell your story to reach new audiences. Thank you to the The Chestnut Hill Local and Pete Mazzaccaro for telling our story!

Tony DeFazio and associate account executive Caitlyn Koch at Kismet Cowork in Chestnut Hill. By Pete Mazzaccaro In 2008, when the economy went into a deep

01/16/2020

Some great insights from CNBC about how financial advisors can use social media to grow their businesses and earn credibility. When used correctly, social media is a free platform that showcases an individual's expertise, and allows them to network with peers and clients. Professionals in any industry must now engage their audience to earn credibility, and social media is the perfect tool.

Twitter, Facebook, Instagram and LinkedIn can be valuable ways for advisors to share their insights with their peers -- and with prospective clients. Here's how four advisors managed to make their online presence a part of their practice.

01/09/2020

This morning we attended an event for an important charity in Philadelphia, The Million Dollar Bike Ride for Orphan Disease Research, hosted by Penn Medicine's Orphan Disease Center. The Orphan Disease Center develops transformative therapies, specifically for severely under-researched rare diseases. The annual Million Dollar Bike Ride raises awareness and over $1 million in funds for research. It was a pleasure to attend this event and learn about the Orphan Disease Center from researchers, including its Director, Dr. Jim Wilson, pictured here.

01/08/2020

Bloomberg shares why Instagram has become "the most powerful force in shaping commerce this side of Amazon.com" in this article. Great insights explaining how and why the way we consume has evolved in the last decade, and how Instagram has played a key role in the shift.

They note that some restaurateurs have gone as far as adapting the lighting in dining rooms to be more conducive to photos, because patron photos have become such a powerful marketing tool.



https://www.bloomberg.com/opinion/articles/2019-12-26/instagram-s-decade-it-changed-how-brands-sell-and-shoppers-buy

It has also transformed the way we brag about what we bought.

01/08/2020

Thank you Pittsburgh Business Times for your coverage of our client, H**p Synergistics', launch announcement. This is just the beginning for H**p Synergistics. Stay tuned for more exciting news throughout 2020.

H**p Synergistics recently closed a $1.5 million funding round.

01/07/2020

Welcome back to the DeFazio Communications page. We’ve been busy reformatting and upgrading the look and feel. We hope you like it. Check out our updated content and let us know what you think.

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