08/19/2026
Octo is proud to call Philadelphia home and even prouder to play a part in helping make our City safer and stronger.
When we were chosen to help the Philadelphia Police Department with their 2025-2026 recruitment campaign, we had no idea about the depth of policing.
The PPD took us "behind the curtain" to see what it really means to be an officer here in Philadelphia. We were introduced to recruits and heard why they want to serve. We met newly appointed officers and the veterans who have devoted their lives and careers to the force. In order to attract more recruits AND the best people - diverse, empathetic, fair, calm under pressure, and dedicated - we needed to understand how Philadelphians view PPD and policing in general.
Through focus groups, marketing audits and deep research Octo gained the understanding to build a strategy that humanizes police officers. That led to messaging like, “If a badge means power to you, no need to apply.”
We are thrilled to support PPD in garnering the highest recruitment year in the 21st century throughout 2025!
It is an honor to partner with the brave people who keep our city safe and to help them shape the future of policing in Philadelphia.