Aid&Abet

10/26/2023

Exciting news! We collaborated with Stonyfield to revamp their website, ensuring a more user-friendly experience.

Together with the Stonyfield team, we've seamlessly merged their family-friendly brand with contemporary aesthetics, resulting in a captivating online experience. Embark on our collaborative journey by exploring the link below.

We've blended Stonyfield's beloved family-friendly brand with modern aesthetics, crafting a seamless and captivating web design experience.

09/29/2022

With a fresh, new brand identity, BrightFarms' came to us to help cultivate their new site. We deconstructed the whimsy of their packaging design and reimagined it for their website. It creates a cohesive brand identity customers can now expect both on- and offline.

We incorporated the whimsy of BrightFarms’ brand identity while reimagining a new web design for this premier organic farm.

04/18/2022

We partnered with SunButter Sunflower Butter to redesign their foodservice website in order to give the buyers the info they need while inspiring them with a delightful experience.

We built a site that gives SunButters' foodservice buyers the info they need, while inspiring them with a delightful experience.

11/23/2021

You’ve designed your packaging and selected materials, so now you’re ready to print, right? Almost. Here are the guidelines we use for finalizing printing specs and bringing product packaging to life.

Finalize your packaging for printing with these guidelines. The third part of our intro to packaging design is all about specs & setup.

10/27/2021

BrightFarms’ super-antioxidant lettuce offers a new way to enhance immunity through everyday eating. Aid&Abet was tasked with naming this new brand and developing graphics to promote its benefits in-store and on social media.

We helped the BrightFarms team determine a final name, messaging, and launch graphics for a new brand of lettuce.

10/19/2021

You’ve developed your product. You’ve designed your packaging. What’s next? Let’s talk printing! The second installment in our packaging design series is all about choosing materials, getting colors right and printing to meet your design needs.

A guide to ink colors, material styles, finishing and everything else that you need to think about when printing packaging designs.

09/16/2021

You’ve developed a product. Now it’s time to develop its packaging — but where to start? The first installment in this 3 part series looks at how to plan, source and design product packaging.

Wondering where to start with planning and sourcing your packaging design? Here's a step-by-step roadmap to follow.

08/02/2021

Our Managing Director, Ken Beasley joins Creative Haven to chat about the Marketing and Branding Trends in the Food Industry and much more.

06/29/2021

QR codes are back. How are brands using them, and what does the future look like?

There's a new (but familiar) tool in our tool belts. We have some ideas for how to use QR Codes to tell your brand story.

06/11/2021

Get an inside look from our Creative Director, Sabrina Pfautz on creating an effective package design and standing out on the shelf.

Sabrina Pfautz is a Partner and Creative Director at Aid&Abet, a strategic branding and marketing agency focused solely on food & beverage and natural product brands. Sabrina’s recent work includes strategy and creative ...