BioBM Consulting

Name: BioBM Consulting
Address: Philadelphia, PA, 19106, US
Telephone: +13133124626

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BioBM Consulting

Full-Service Life Science Marketing Agency. Innovative Companies Deserve Innovative Marketing. We’re laser focused.

BioBM was founded to solve the most difficult challenges in life science marketing. We’ve worked with dozens of companies – many of which are small companies in markets with far larger competitors – to help them become commercially successful through improved marketing and distribution. We’re the agency you turn to when the answer to your marketing problems isn’t “throw more money at it.” We’re t

he agency you turn to when you’re facing challenging situations that require creative solutions to be successful. And we’re the agency you turn to when you’re looking for marketing to not only help you achieve success, but actually create strategic advantage for your company. We only work with companies that are selling to life scientists. We don’t work with healthcare providers, pharmaceutical companies or medical device manufacturers. This intense, exclusive focus means we know your market better than most (or all) of our competitors, enabling us to provide superior solutions to your marketing challenges. We better understand your company, your needs, your markets and your customers, and understanding is the foundation of great marketing.

09/11/2025

Google Ads' Performance Max campaigns auto-optimize with AI. But does that mean you can "set it and forget it"?

Here is the #1 thing life science marketers need to know before using PMax campaigns:

TL;DR Summary: Performance Max campaigns are being promoted more aggressively to new advertisers. While the setup of Performance Max campaigns may seem simple, life science marketers need to do the…

09/02/2025

Don't just drive traffic, drive results! Our latest blog post reveals why conversion tracking is a game-changer for life science marketing.

From understanding user actions to proving your ROI, we break it all down so you can make smarter, data-driven decisions.

Read the full post here:

You Can’t Improve What You Don’t Measure In life science marketing, success isn’t just about driving website traffic or racking up clicks – it’s about generating real business outcomes. If yo…

06/17/2025

Intrigued by the easy setup and automatic optimization of Google Performance Max campaigns? They might seem easy to set up, but if you don't have proper conversion value tracking, you'll blow your budget as Google's AI optimizes for the wrong things.

02/19/2025

Want to maximize the impact of your Google Ads? Using ad extensions (now called assets) is a great way to increase ad visibility, improve CTR, and drive more conversions. From sitelinks to structured snippets, leveraging the right mix of extensions can enhance your ads and significantly boost campaign performance.

Learn why using as many ad extensions as possible is a game-changer and how to implement them effectively: https://ow.ly/Sc7950V2Yho

Life science companies constantly face numerous challenges in capturing their audience’s attention on crowded search engine result pages (SERPs) with Google Ads. To make their ads stand out and att…

01/22/2025

AI is markedly changing SERPs, with focus being shifted to AI overviews. As AI overviews become more prevalent, traffic to websites from legacy organic search results will decrease.

How can life science marketers optimize for generative search results? What practical actions do we need to be taking to adapt to this new paradigm?

We reviewed a myriad of studies to get you the most pertinent answers: https://ow.ly/4ovF50UisPQ

Everyone knows what search engine optimization (SEO) is, and many companies take great efforts to ensure they show up near the top of organic search results and benefit from the resulting traffic w…

01/13/2025

A lot of consumers use to help them find the best products. But do scientists? This poll gives a conclusive answer (and some insights as to why):

https://biobm.com/2024/11/do-scientists-use-ai-llms-for-product-discovery/

There has been a lot of talk about AI optimization in the marketing world, much of which was spurred by the release of a preprint article published to arXiv (pdf) in September which demonstrated th…

12/04/2024

Many reputable websites tag all their links with rel="nofollow". Does that mean they aren't any good for SEO?

No, so long as your linking is contextually relevant.

Learn more about what nofollow means for SEO and backlinking: https://biobm.com/2024/05/dont-stress-about-nofollow-backlinks/

TL;DR Summary Sites can use the HTML tag rel=”nofollow” to instruct search engines not to credit a link with any importance for the purposes of SEO These instructions don’t carry authority: t…

12/02/2024

What is Generative Engine Optimization and can life science marketers make use of it?

The prevalence of Overviews (aka Search Generative Experience) in search results are having an impact on clickthrough rates in legacy organic results and will certainly continue to do so. For life science marketers responsible for their organizations' search marketing, this means understanding a new paradigm: generative engine optimization, or GEO. In other words, optimizing for those generative search results.

But what does that mean in practice? How different is GEO from from a marketer's perspective? Is GEO even useful at this stage? What should life science marketers be doing?

We answer all these questions and more: https://ow.ly/pQau50UisKF

11/06/2024

Do scientists use / for product discovery? Some friends of BioBM recently posted a poll in the Labrats group on Reddit and got an interesting, and perhaps surprisingly conclusive answer:

https://biobm.com/2024/11/do-scientists-use-ai-llms-for-product-discovery/

11/04/2024

Is Perplexity a reliable AI partner for life scientists? Can it do literature review? Can it develop protocols? What are its limits?

We had three experienced scientists in different life science fields ask it questions of increasing difficulty to find out:

The generative text AI tool Perplexity has rapidly gained popularity in the life sciences for its ability to show its references when answering. As those references can include scholarly articles, …

10/15/2024

Can Perplexity AI reliably answer technical questions for life scientists? Is it a useful tool for literature review? Can it be more than that?

We had three expert-level scientists grill it with questions within their respective disciplines.

09/18/2024

Google Ads' quality score doesn't always get it right. Don't obsess over it. Optimize for the metrics that matter, like , CPA, and .

https://ow.ly/fO6M50R3bNQ

Sometimes you just have to let Google be Google. Large, complex algorithms which pump out high volumes of decisions based in part on non-quantifiable inputs are almost inherently going to get thing…

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Philadelphia, PA
19106

Telephone

+13133124626

Website

http://www.biobm.com/

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