DMi Partners

09/03/2026

In the era of AI-driven email rankings, brands need to earn their spot in the inbox, or lose it. Our Director of Email Marketing, Lauren McGrath, breaks down how Gmail's algorithm now favors the subscriber over the brand, and what that means for brands who want to stay relevant and engaging.

hashtag hashtag hashtag

09/02/2026

Happy h̶u̶m̶p̶ lunch day at DMi Partners! 🍽️

Another free lunch Wednesday is here, and so is our guessing game. Watch along to see who got it right this week!

09/01/2026

We just wrapped a website revamp for The Hole in the Wall Gang Camp! Our team spent five months working to make the website dynamic, engaging, and reflective of the spirit of the organization's mission. As a long time volunteer partner of DMi Partners, and the place where our CEO met his wife, It was an honor to bring this site to life.

Founded in 1988 by Paul Newman, Hole in the Wall gives children with serious illnesses the opportunity to "raise a little hell." To learn more, visit their newly redesigned website here: https://www.holeinthewallgang.org/

08/27/2026

ICYMI: here's a glimpse into our recent webinar, "GEO Meets Affiliate: The Strategy for LLM Visibility." In this clip, Sofia Badalamenti from Evertune AI's growth team shares that traffic from an LLM converts up to 9x higher than traditional search, and Kristina Nolan, President of DMi Partners, talks about who LLMs actually cite and why coverage across multiple channels is more important for visibility than ever. Together, they offered insights into how brands can adapt their LLM visibility strategy to stay ahead as search continues to evolve.

08/17/2026

This August, we're excited to spotlight a member of our Business Development Team, New Business Strategist, Jamie Wolf. Joining DMi in 2024, Jamie brought her previous sales experience to immediately add value to our team’s efforts.

As a New Business Strategist with a focus on the health & wellness, home, and parenting industries, Jamie drives growth for our media services new business pipeline generating opportunities with brands interested exploring DMi services like Influencer, TikTok Shop, and Affiliate Marketing.

Originally from Pittsburgh, Jamie currently resides in downtown Philadelphia, a short walk from our headquarters. Outside of work Jamie is an established Philly lifestyle vlogger (no big deal!), and creates awesome content for her followers across TikTok and Instagram. On an off day, you can find Jamie hanging out with friends, taking advantage of Philadelphia’s restaurant scene, golfing, or even catching up on video editing.

We’re grateful for all of Jamie’s contributions over the last 2 years and the energy she brings to our team. Thank you, Jamie!

08/13/2026

Your competitors have the same tools as you, but what they don't have is your story. In this clip, our Chief Growth Officer Zach Labenberg breaks down why brand storytelling is the growth lever most companies are sleeping on.

08/12/2026

It's Free Lunch Wednesday at DMi Partners! 🍽️ Watch along this week and ask yourself: what do you ✨believe✨ the correct guesses are?

08/07/2026

"Approach training like eating a pizza: one slice at a time." 🍕

That's one of the takeaways from Kelsey Carr's debut blog for DMi Partners. Drawing on her experience on our training team, she breaks down why so much corporate training doesn't stick, and what actually makes people remember (and use) what they learn.

Check it out!

If your digital marketing training can't answer how it helps early on, you've already lost. Real impact starts after the quiz.

08/05/2026

Affiliate marketing has changed significantly. In this clip, Kristina Nolan, President of DMi Partners, shares her insights on how the channel went from coupon sites and last-click efforts to a real growth engine, with new revenue coming from many different sources.

Affiliate can no longer be treated as an afterthought. It's essential for brands looking to scale.

07/23/2026

Over the years, we’ve been honored to work with many of Johnson Health Tech North America’s fitness brands. What started with just Horizon Fitness six years ago has since expanded to include additional flagship brands, including BowFlex and Schwinn Fitness, a true testament to the trust we've built together. They exemplify what it means to be a great partner, consistently giving us a clear understanding of their goals while trusting us as the experts in affiliate.

Over the years, we've added more than 400 affiliate partners across their programs, grown attribution for each brand, and maintained strong brand positioning in the fitness space. Even in a mature relationship, we're still finding room to grow.

The fitness equipment space is challenging and constantly evolving, but the JHT team is always ready to learn and adapt. They listen to our recommendations, ask thoughtful questions, and give us the room to scale the business on their behalf. It's no surprise they're so well-regarded in the affiliate space. They've built a reputation as a strong, reliable partner with a great lineup of high-quality products and a genuine openness to trying new things.

On a personal note, having Midwest-based DMi'ers on the account, our team instantly bonded with theirs over favorite restaurants, parks, and local spots to check out. The whole JHT team lives up to that Midwest reputation for being genuinely friendly and hospitable, and we feel lucky to work with them.

Thank you, Johnson Health Tech, for six great years and counting!