DMi Partners

10/14/2026

Is your Q4 measurement plan ready for Cyber 5? It’s just five days of the holiday season, but for brands in the DMi portfolio it drove 21.5% of all November and December 2025 revenue.

With that much riding on peak, brands need to close the loop to real dollars. In this clip from our webinar “Q4 Data to Q1 Action: Attribution Strategies for Ecommerce Brands,” Kevin Dugan, our VP of Analytics & Marketing Intelligence, and Jake Singer, Senior Partnerships Manager at Triple Whale, look back at a record-setting Cyber Week and talk through how to tie results to the numbers finance uses.

If you’d like the full recording of this webinar, reach out to your DMi Partners representative or contact us through our website!

10/08/2026

Two weeks later and we’re still thinking about the DMi Social! Spotted at the Philadelphia Museum of Art: these beautiful works of art. The paintings were pretty good too. 🖼️🎨😉

10/07/2026

The TikTok Shop halo effect is very real. Amazon search, retail orders, and new customer numbers all get a boost when brands have a presence on TikTok Shop.

In her recent webinar, Liz Hoover, our Director of Influencer Marketing, shared what we’re seeing off the platform for our beauty brands: branded search on Amazon climbing after a creator goes viral, Amazon orders rising after TikTok Shop Live sessions, and TikTok Shop purchases coming from new-to-brand customers.

Want the full recording? Reach out to your DMi representative or contact us through our website.

10/06/2026

The next evolution in digital marketing is here!

Meet LuminAi: self-service affiliate management powered by years of DMi Partners expertise, built to help brands at any level scale smarter.

Watch Kevin Dugan, our VP of Analytics & Marketing Intelligence, walk through what LuminAi is, what it does, and why we built it. We're excited to finally share a project that's been almost a year in the making, built on over a decade of DMi knowledge and experience.

10/01/2026

As more brands jump into social commerce, more agencies are positioning themselves as TikTok Shop experts. In her latest blog, Kristina Nolan, President of DMi Partners, shares 8 red flags 🚩 to watch for when choosing a TikTok Shop partner, from guaranteed GMV numbers to sampling-only strategies to reporting that hides the real funnel. Spoiler: her advice is to look for a team that can clearly explain how they learn, measure, and scale success.

https://www.dmipartners.com/blog/how-to-evaluate-a-tiktok-shop-agency-8-things-brands-should-consider/

For brands evaluating a TikTok Shop agency, knowing what to avoid is just as important as knowing what to look for. Here are eight red flags that signal a TikTok Shop partner isn't ready to help your brand build sustainable growth.

09/30/2026

Hungry for another lunch video? If you're new here, free lunch on Wednesdays is one of our favorite perks, and every week we try to guess what's on the menu before it arrives. Which guess do you bowl-ieve is right? Watch and find out!

09/28/2026

Scenes from last week's DMi Social! Our team connected and caught up in person over plenty of food, drinks, and a few side quests along the way. So great to have so many DMi-ers together in one place!

09/16/2026

It's Wednesday again already!? Time flies when you're having fun. Watch along and see if any DMi-ers were able to accurately guess what the free lunch was this week!

09/14/2026

It's back to school season, so this month we're spotlighting one of our Supermoms, Associate Director of Client Strategy, Kalie Cedré. Kalie is, in a word, a strategy wiz, thinking beyond what we're doing for our clients, but how, why, and what's next. She's constantly thinking about how to deliver the best possible outcomes, and dives deeper than the surface-level ask to make sure every recommendation is thoughtful, purposeful, and built for what's ahead. But great strategy is only part of the picture.

Kalie is a team player through and through, making sure everyone around her has what they need to thrive. Her ability to support and manage her team while keeping client success front and center is a true reflection of her leadership.

When she's not DMi'ing, Kalie is spending time with her husband and three kids, who have been known to make the occasional Zoom cameo while Mom handles business. She and her husband also love cooking together, and whether they're making Italian or Puerto Rican dishes, food is one of the ways she makes sure her family stays connected to and celebrates their cultures while, we can only assume, keeping everyone very well fed! Thanks for everything you do, Kalie! We're lucky to have your strategy, your leadership, and your impeccably placed mom jokes.

09/09/2026

Calling all Salesforce Marketing Cloud users! When it comes to your email marketing, how do you decide when to use Journey Builder or Automation Studio? The key is understanding which job each tool is built for. CRM Database Architect Team Lead, Abby Deel, walks through the core differences, when to use each tool, and the framework that SFMC teams use to make them work together instead of competing.

Read here:

If you've spent time in Salesforce Marketing Cloud building email marketing automation, you've probably asked: Journey Builder or Automation Studio? But the question isn't which tool can handle a given rule; it's figuring out where that rule belongs.