03/22/2020
Very sorry to hear of the passing of Jerry Siano, Sr, of Newtown, PA. Jerry was a mentor to me when I met him in the late 90's. We began working closely with his ad agency on multiple accounts including video components for some of Atlantic City's casinos and a pitch to AND 1. Born in South Philly, Jerry led several famous ad campaigns such as AT&T's "Reach Out and Touch Someone," De Beers' "A Diamond is Forever" and he was one of the creative minds behind the Army's "Be All You Can Be" initiative. I loved his war stories of the agency life during the 60's, 70's, and 80's, very much like it was depicted in "Mad Men." Prayers to his family on his passing.
Frank Cerami, Cerami Creative President
Mr. Siano led several famous advertising campaigns, such as AT&Tās āReach Out and Touch Someoneā and De Beersā āA Diamond is Forever.ā