Einstein Marketing Solutions

06/30/2019

06/28/2019

Do I Need a Website for My Small Business? Yes, You Do. Here are 8 Reasons Why.

If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website.

Here’s why:

Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you an example—the Yellow Pages. The telephone was a disruptive new technology in the late 1800s and changed the way consumers did business. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was a smart bet. By the 1930s, advertising in the Yellow Pages was standard operating procedure for most businesses. It made perfect sense—the majority of U.S. households used the directory on a daily basis.

Then came the world wide web and a new disruption to the commercial status quo: the digital transformation. As more and more consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory. By 2011, 70 percentof all Americans rarely or never used printed phone directories. Also in 2011, more than 59 percentof consumers were already going online to find local businesses.

Fast-forward to 2019, and the number of consumers that go online to find a local business has jumped to 97 percent. If you want them to choose your company, you need to be found online—meaning you need a website.
Why You Need a Website in 2019—No Matter What Industry You’re In

Look, in 2019, you need a website. You needed one the day you started your business, but better late than never.

At Blue Corona, small business success is our middle name. We WANT you to succeed. So, in this article, I’ll cover:
Eight non-negotiable reasons why you need a website
Common objections debunked
How much a website costs
How to make a website for your business
If you’re ready to unlock your company’s success and get started with a lead-driving website, you can contact us here.

Why You Need a Website No Matter Your Industry—8 Non-Negotiable Reasons

Deloitte’s analysis in Connected Small Businesses in the United States found that digitally advanced small businesses:
Earned two times as much revenue per employee
Experienced revenue growth over the previous year that was nearly four times as high
Were almost three times as likely to be creating jobs over the previous year
Had an average employment growth rate that was more than six times as high
This applies to all industries, even industrial and manufacturing. Digital advancement starts with a website. If that’s not enough to convince you, here are eight non-negotiable reasons you need not just a website, but an optimized, accessible one.

Reason #1: 30 Percent of consumers won’t consider a business without a website

Your website is your number one marketing asset because we live in a digital age. Americans spend on average 23.6 hoursonline per week and are on their mobile devices for up to five hoursper day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.

Reason #2: People are searching for you online

One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.

Reason #3: The Majority Of of consumers use websites to find and engage with businesses

Yup. According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93 percent of online experiences begin with a search engine—you do the math. Another compelling reason your business needs a website? Research by YellowPages and LSAfound that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.

Reason #4: Commercial Transactions in Every Industry—Including B2B, Industrial, and Manufacturing—Are Influenced By Digital Website Content

The majority of companies that don’t have a website say it’s because their industry isn’t online. I hear this mostly from business owners in the B2B, industrial, and manufacturing industries.
If that’s you, I’m gonna have to call you out on that.

A full 75 percent of B2B buyers say digital website content significantly impacts their buying decision, and 62 percent say they can finalize their purchase selection criteria based on a website’s digital content alone.

The average B2B buyernow makes an average of 12 online searches before interacting with a vendor’s website, and they are already 57 percent of the way through the buying process before they want to speak with a sales representative. Even for industrial and manufacturing companies—67 percent of purchases are influenced by digital.Not only that, but half of all B2B customers today also expect a supplier’s website to be a helpful channel and more than a third expect the site to be their most helpful channel.
Reason #5: 75 Percent of consumers admit to making judgments on a company’s credibility based on the company’s website design

Not having a website makes consumers trust you less. In fact, in 2018, 75 percentof people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.

Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.

Reason #6: you need to Answer basic questions quickly

This is especially true for B2B companies. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
Who are you?
What do you do/offer?
How do I contact you?
We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.

Reason #7: It will help you beat the Goliaths in your industry

Did you know that having a website can help you beat the Goliaths in your industry? It can if it’s optimized for search. Take Villa Lagoon Tile. They compete heavilywith big-box tile stores but have no trouble holding their own thanks to their website and their prominent position in the search results page.

Reason #8: social media reach is diminishing

So, you think you don’t need a website because you’re on Facebook.
Great, so is every other business in America. You need a website even if you have a page.
And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? In 2018, people spent 50 million fewer hourson the platform than they did in 2017.

While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.

Common Objections Business Owners Make Against Having a Website

We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses.
Objection #1: “My business is too small, and I don’t have the budget for a website.”

This is the most common objection we hear from small business owners.
Look—your website is your number one marketing asset. Saying you don’t have the budget for it is like saying you don’t have the budget for an LLC license—you’re going to get in big trouble later if you don’t fork over that initial investment.
Get a website—it doesn’t have to be fancy and expensive, but it needs to exist, and it needs to be able to be found by search engines.

Objection #2: “I already have enough business. I don’t need a website.”

Even if you have more business than you can handle, you need a website, no ifs ands or buts. I recently read an articleon website ownership that argued against this. Here’s an excerpt:
“Recently I went to a popular restaurant in a tiny Virginia town to try and sell the owners a website. The restaurant was located right on the waterfront overlooking Chincoteague Bay. I went just before lunchtime in the dead of winter on a weekday. I figured business would be slow and I could chat briefly with the owner.

The owner was gracious and allowed me to run through the basic benefits giving me her full attention — even taking a few notes. I figured I had a good chance of closing this deal. I finally said, ‘Do you think a website is something you’d be interested in hearing more about?’
This was her reply: ‘We opened this place as a bait and tackle shop. Then people wanted coffee so we provided that. Then some asked for sandwiches, so we provided that. Later they wanted a few tables where they could sit and chat while they ate their sandwiches, so we got tables and chairs and began doing lunches. That led to dinners. Then we didn’t have enough room so we added the screened in porch for the summer. People loved the porch so much that we winterized for the colder months. Now that it’s January, we thought we might be able to close one day a week and get some time off. But we can’t. We’re too busy. We’ve never advertised and we’re tired. If a website is going to bring more people in here — no thanks!'”

Oh, how wrong that business owner is. If that were my client, here’s what I would have said:
“A website doesn’t need to be built for the purpose of adding new customers. According to the National Restaurant Association, 83 percent of Americanslook up dining locations, directions and hours of operation on their smartphones or tablets. Did you ever think that your customers—now and future—may like to see specials and menu items while they’re on the go? What if they’re in a hurry and want to order quickly and leave? What if they want to know your hours and can’t make a phone call? A good website will answer basic questions right away—which could free up time if you’re spending a lot of it answering questions on the phone.

You can add a reservation widget, which again can save your hosts time and make operations more efficient. You can build an online community with recipes, blogs, and places to get local produce. You can become not only a local favorite, you can gain popularity nationwide and turn your brand into a product all its own. There is SO MUCH a website can do to boost your bottom line without adding more customers, and while you may have enough customers now, you never know what the next decade will bring. It’s best to get your foot in the door with digital now in the event that it’s necessary in the future.”

Objection #2: “I have a guy that said he could make me a website for free.”

why you need a website for your business- the importance of having a website

This is a bad idea unless that guy’s career is in web design for your industry. Having a friend or family member make your website is like trusting a handyman to lay the foundation of a skyscraper. A LOT goes into having an optimized website—SEO optimization, file compression, responsive design, schema markup, etc.—and if it isn’t built on the right foundation, it will likely topple over.

Even if you DO have a professional web designer as a friend, be careful—different industries have different website design standards.For example, a website for health services will have completely different components and markup than a website for the HVAC industry.

Objection #3: “Our customers aren’t big computer users.”

Your customers aren’t “computer users”? That’s baloney. What this business owner is forgetting is that “computer users” aren’t just people using desktop computers. It also includes people browsing websites, social media, and apps on mobile devices.
Not only do 89 percent of US adults use the internet, but 77 percentof them own a smartphone, and in 2016, mobile web traffic outpaced desktop web traffic for the first time.
Smartphone = computer user.

Objection #4: I don’t need a website because my industry doesn’t need one/I’m not An ecommerce or an online business.

This is a HUGE misconception a lot of people have. Just because you’re not ecommerce does not mean you don’t need a website. Consumers—even B2B buyers—still need to find you, learn about you, and trust you because they buy from you. The large majority of our clients aren’t ecommerce, and each one of them has seen considerable revenue growth from having a website.

Final Takeaway: The Price of Having a Website Is Much Lower than the Price of Getting Left Behind

A recent Capital One study found that only 56 percent of small businesses say they have a company website.
That should tell you two things:
56 percent of businesses are doing better than yours
You still have a chance to beat 44 percent of them if you get a website now
Look, anyone who tells you your business doesn’t need a website is just plain wrong. Those experts who say you don’t need a website unless you’re an online business or an ecommerce business (like this lady)?

Yea, they’re also wrong.

Tell you what—if you’ve recently read an article saying you don’t need a website, send it to me, and I’ll tell you why THAT’S wrong. It costs just pennies to get started with a web presence, and quite frankly, you’d have to be insane not to get one. If you need help, give us a shout—we have a wide range of website design packages for every budget, and we’d be happy to walk you through your needs.

Schedule a free phone consultation TODAY!

Go Here ->> www.EinsteinMarketingSolutions.com

OR

Give us a call at: 267-816-3792

06/27/2019

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Here at Einstein Marketing Solutions not only can provide services for all your website needs. But also help give you business consultations to help increase your bottom line and maximize your ROI 😎

My review of my coaching with Stan - very happy!

06/27/2019

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Now scheduling free website consultations by phone or in house we will come to you! Call or click to get started TODAY 267-816-3792

Increase Your Profits by Aligning Your User’s Needs with Your Website Experience!

Every profitable customer, client or patient starts somewhere. It starts with A visit to your website. If your website doesn’t immediately grab their attention and make them feel like “Yes I’m Here” and entice them to click A button to get more information, get on your list or someway engage with you, your website is A worthless electronic business card. You know what happens to business cards right? They get tossed in the trash. That’s where we come in. Web traffic converts into leads. Leads convert into paying customers. It’s that simple.

Get a free consultation & quote for your next web project-> http://bit.ly/EinsteinMarketingSoulutions

10/15/2014

Marketing is more than advertising and selling your products. Marketing addresses all aspects of growing your customer base, and the more you know, the more successful your marketing and your business will be.

Highly effective marketing is a make-or-break necessity for most small businesses. It's really impossible for you to be successful without good marketing and sales techniques—that's what brings the dollars in the door. Marketing is more than simply letting people know about your products or services. First, you need to know who your customers are. You need to get so close to them that you can anticipate their needs and desires. You need to be able to communicate to them exactly why they need what your business can provide. And, then you have to reach them with that message.

Our discussion here is intended to introduce you to some of the concepts and strategies that professional marketing experts in large companies use and show you how they can be adapted to help your small business thrive, beginning with an overview of marketing and continuing through the following:

How to analyze the market environment. You must not only know your product, you must be aware of the competitive environment and cultural trends to assess your business's place in the market.
Understanding market research. Market research is not just for large companies. There are many research techniques that you can adapt to fit your needs and budget.

Product development must be an ongoing, intentional process. Your business must develop and refine products or services that meet customers' needs, even before the first sale.

Packaging and pricing your product. How you present and package your business' offerings is crucial to your company's success.
Choosing effective distribution methods. In a tough economy, effectively getting your product or service to your customers can mean the difference between success and failure.

Advertising to build your customer base. While it's unlikely you'll be bidding on a Super Bowl ad slot, you need to focus on promoting and advertising in order to reach your target market. And, small businesses need to be creative in the use of public relations to reach potential customers.

Building a successful marketing plan to drive long-term success. To succeed, you need to know where you are going. A marketing plan pulls all the elements of building shows you how to put it all together into a cohesive planning document that will become your blueprint to marketing success.
Marketing Demystified

What do we mean by "marketing?" To many time-starved business owners, marketing means two things: advertising and selling. However, ultimately you'll be more successful if you step back and look at the "big picture" by taking the time to thoughtfully analyze your products or services and your business as a whole in relation to your competition, your customers, and to societal and regional trends and conditions.

The key to successful marketing is answering the following question for your business: How will you communicate a meaningful difference about your business idea (product or service) to the people who might be most interested in buying it?

There are five questions that should be answered for every business:

What's unique about your business idea?

Who are your target customers? Who buys your product or service now, and who do you really want to sell to?

Who are your competitors? As a small business, can you effectively compete in your chosen market?

What positioning message do you want to communicate to your target buyers? How can you position your business or product to let people know they are special, in ways that are important to these buyers?

What's your distribution strategy? How will you get your product or service in the hands of your customers? Often your distribution method will provide an additional marketing channel, or give you the opportunity to promote more products as you provide the first one.

For more info please go to www.EinsteinMarketingSolutions.com

10/15/2014

TOP SEVEN REASONS WHY YOUR SMALL BUSINESS NEEDS A WEB PRESENCE.

Your competition is already online.

While “everyone else is doing it” is not an argument that fits most decision-making, choosing to jump on board with other businesses that have gone digital is a bit of a no-brainer at this point in the digital age. In 2013 not having a website for a business is rather like saying that you just don’t want that kind of business because you don’t understand the medium. The simple fact of the matter is that if you are a business today most, if not all, of your competition is already online, and they’re getting customers that you’re not as a result. Technology is to the point that having a website doesn’t really provide a ton of advantage over other businesses unless they don’t have one. Conversely, not having a website is a distinct disadvantage to your own business.

It will expand your audience greatly.

Having a website opens up your business and your business and your products to a global audience, which is especially important if you utilize your website as an e-store. Selling your products online is a great way to supplement your offline business, and even if you’re not selling a product even the simplest of websites offers exposure to a free market otherwise left untapped.

Plus, we live in a culture where “Google It” is a phrase uttered both by my tech-savvy employer AND my ninety-six year old grandmother on a daily basis, and I think not having a website is a bit of an oversight for any business in existence.

24/7 Customer Service.

Having a well-functioning website is a great move for customer service, allowing your customers to find basic information online that they would otherwise have to call in about, tying up phone lines and taking up the time of you or your employees that could be better spent elsewhere. Informational requests by customers, or prospective customers, can be handled instantly and without outside influence.

A website can work for you while your business is closed, allowing customers to figure out vital information they would otherwise have to wait to have answered (or sit through your answering machine recording), which often results in losing a sale. In conjecture with an e-store, your business can run online 24 hours a day, 7 days a week, 365 days a year. With some attention to detail and a solid SEO strategy, your website could become your most valued employee.

Allows you to create an impactful, customized first-impression.
We are living in the genesis of the digital age where your customers can pull a tiny computer out of their pocket and access your website within 15 seconds (granted they have full bars). You can likely see how this kind of instant gratification also results in a viewer making a snap judgment about your website and any service it offers. Unless your website is well-designed, instantly informative, and user-friendly you’re likely to lose a customer. Just like your business front, it is your job to create the first impression that passersby have of your shop. Creating a new website puts you in this position. A good web designer knows how to implement a style that evokes the impression you intend users to have leaving your business.

A great tool for recruitment.

Your own website is a great tool for recruitment when you’re looking to fill positions with your business. The classified ads have all but disappeared from traditional print medium, making the move to digital (like everything else). Your website can be a direct hub for taking and processing online applications, alleviating the hassle of collecting and sorting through endless piles of cover letters and resumes.

Having a website makes you more discoverable.

Getting discovered online goes beyond search engine results, and having a website with well thought out key words, proper encoding, and appropriate classification aids in having your business information indexed on GPS devices, social media, and other websites that index your business’s information for users to access.

People are already talking about your business online.

This comes as a surprise to many small business owners, but there’s a significant chance that your business already has a web presence. With websites like Yelp, Google, Facebook, Twitter and other websites that allow user feedback, you can bet that someone has already reviewed you. It’s an unfortunate truth, but a customer who has had a bad experience with your business is considerably more likely to take to the internet to write a review than someone who had a pleasant experience.

In this instance not having a website can be particularly damaging to your reputation. If your business is on a reviewing platform with just a couple negative reviews your business instantly loses credibility. The image is made worse by that website being the first thing that comes up in a quick Google search for your company’s name.

Bearing this in mind, having a website and utilizing search engine optimization techniques allows you to push this kind of website further down the page of results. Even with positive reviews, if the first thing that pops up when users search for your business name is a user review site like Yelp your credibility takes a steep slide into non-existence, even if you have more good reviews than bad.

Having a website gives you the opportunity to guide the conversation. While simply having a web presence won’t stop people from writing negative reviews about you, it does give you a voice in the game that would otherwise be lost.

For more info please go to www.EinsteinMarketingSolutions.com

10/15/2014

Why it's important to have a great looking website

You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

Here's the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have created this wonderful site for our customers!" or it screams, "Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"

Your website is an important part of your business. Make sure you treat it as such.

For more info please go to www.EinsteinMarketingSolutions.com

10/15/2014

As a small business, you may think it's impossible to get the word out about what you do. That's no excuse. And you don't need fads or gimmicks. Follow the proven, timeless tips and techniques of these entrepreneurs to help get the word out about your business and watch it grow.

1. Give Your Stuff Away

Ari Fleischer and Aly Moler of Frozen Pints have grown their craft beer ice cream business by leaps and bounds by attending craft beer shows and farmers markets to do one thing--give their product away. Once customers taste this unexpected combination (which happens to be delicious) for free, they line up at their local store to buy it or even request that the store carry it.

2. Attend Networking Events...

Desiree Scales of Bella Web Design is a master networker. She attends and presents at almost every event in town. Her contribution to the overall community makes her one of the first people that come to mind when anyone looks for an expert in her area of concentration: small business websites and drip marketing.

3. ...Or, Create Your Own Event

If you don't like the events you are attending, invent your own! Darrah Brustein has created one of the most successful networking events in Atlanta: Atlanta Under 40. The event, which Darrah created to connect with other young entrepreneurs in her city, is now being franchised to other cities.

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4. Volunteer to Lead an Organization

The secret to getting the most out of a group or organization is not just to attend but to lead. Take Lisa Calhoun of Write2Market. She served as the president of Entrepreneurs' Organization, allowing her to rub elbows and connect with the brightest minds of the fastest growing companies in the Atlanta market.

5. Start a Podcast

Todd Schnick of Dreamland Interactive is the first person I saw create his own podcast--he interviews other business owners. People love to tell their story, and by highlighting them on a podcast you make an instant and meaningful connection. It's also a great way to get an education on a topic you are interested in.

6. Be Helpful

Most small business owners struggle to get their finances in line, especially when they move from an Excel spreadsheet to something as sophisticated as QuickBooks. Cathy Iconis of Iconis Group hosts a Quickbook Chat on Twitter every Thursday night at 7:00 EST to answer small business owners' questions--and potentially find some clients.

7. Send a Weekly E-mail

If you want to stay in relationship with your customers, there is nothing simpler than creating a weekly e-mail that provides something of value. Rick Houcek of Soar With Eagles sends one out every Monday that he calls the 2-Minute Monday Motivator. I look forward to getting it every week and often forward his advice to others.

8. Support a Cause

Mary Hester of LAN Systems throws an annual cookout with purpose every Earth Day. Party-goers are encouraged to bring their "e-waste"--old computer monitors and CPUs. At their most recent event they collected more than two tons of IT equipment, keeping it out of the landfills and creating goodwill with their customers, current and potential.

9. Sponsor an Organization

Many local organizations are not that expensive to sponsor for a year if you consider the so-called per meeting cost. If your product or service is a good fit with their audience, you will get exposure every time the organization sends out an e-mail and a mention every time they meet. Attendees always remember and appreciate companies who sponsor their favorite organizations.

10. Create a Cool Giveaway

When thinking through what your company will give away make sure it's something they won't want to throw away or easily lose in their desk or bag (think pen).

www.EinsteinMarketingSolutions.com