Alyssia Swans, The Email Marketing Jawn

09/30/2026

Madam C.J. Walker understood call-to-action psychology over 100 years ago.

“Start today.”
“6-week trial.”

Not just what to do, but WHEN to do it.

Sometimes the problem with your offer isn’t the product. Your CTA just isn’t creating enough movement.

Marketing principles really don’t change.

Ashley N. Kirkwood Black Women Sell Live®️

09/30/2026

This email marketing strategy made $2,700 from ONE plain-text email. 😭

And the customer who placed the order wasn’t even active on the email list.

Call me Kobe.

I’m auditing the customer journey and email marketing strategy for 7 & 8-figure brands heading into Q4 and finding where they’re leaving money on the table.

09/23/2026

I bought 5 books in 5 days from the SAME author 😭

And the marketer in me immediately started studying the customer journey.

Because THIS is retention.

Now I’m wondering… do we need to go back and revisit our customer lifecycle?

09/22/2026

08/27/2026

🚨BLACK SPA EXPO, I’M PULLING UP TO THE FUNCTION!

I’m coming to talk retention, customer behavior, and the money most brands are leaving sitting right inside their email + SMS list.

If you’re building a beauty, wellness, or lifestyle brand and you’re trying to figure out how to get your customers to come back, spend again, and actually stay connected to your brand… come find me.

September 11–14.
Black Spa Expo.

06/17/2026

Summer has a way of slowing things down.

The kids are out, and over the next couple of weeks, I’ll be traveling and doing some consulting. Which means I have a little more flexibility on my calendar than usual.

So if you’re in Ohio or Atlanta and you’ve been wanting another set of eyes on your business, I’m opening up a few spots for one-on-one sessions this month.

We can talk revenue leaks, funnels, retention, offers, or simply identify where the opportunities are hiding.

Prefer virtual? We can hop on a call, too.

Nothing fancy.

I just enjoy getting in the weeds with business owners and helping them see things they may be too close to spot.

If you’ve been wanting to work together, send me a DM and let’s see if it’s a fit.

06/03/2026

Whyyy did roast me like this😂😭😂

04/14/2026

Not gonna write a whole essay.Save this. Come back when your next launch flops. 😂