Braithwaite Communications

08/31/2026

Every brand has a story. The best ones have a lesson, too.

Our weekly newsletter, Long Story Short, breaks down the best marketing moments, branding decisions, and business strategies worth paying attention to and what they can teach us today.

Head to our website and subscribe today: https://gobraithwaite.com/thinking/

08/27/2026

We never want summer (and all our fun adventures) to end! Check out the cool places and experiences our team took part in this summer! ☀️✈️

08/18/2026

Last Friday, Phoebe Bridgers released her latest album, Lost Weekend. What led up to it was a months-long promotion campaign that strayed from the norm of traditional album releases, featuring surprise concerts and listening parties at planetariums. Learn how building anticipation can bring marketing success in this week's .

In most campaigns, maximizing exposure is the marketing standard. But that doesn’t mean you can’t step outside that playbook to reach audiences on different channels or build excitement.

08/11/2026

Have you gone down the shore this summer? Any Philadelphia region local knows it's "shore" not "beach," but the phrase is uncommon enough to give people unfamiliar with it pause. Learn how brands can use audience-specific phrases to build credibility in this week's .

Every audience has its “down the shore.” It can be industry jargon, an acronym, or a nickname. Getting those terms right signals credibility.

08/10/2026

It's the dog days of summer, the perfect time to keep cool and keep the momentum going.

We polled a few of our Braithwaite staffers to see how their favorite summer activities and opinions match up!

08/07/2026

Red alert 🚨 Drop your guess in the comments!

08/06/2026

Do you go crazy for all things social media? If you have experience in social media, social content or integrated communications, you might be a fit for our open position.

Learn more and apply on our website: https://gobraithwaite.com/careers/

08/06/2026

Do you go crazy for all things social media? If you have experience in social media, social content or integrated communications, you might be a fit for our open position.

Learn more and apply at gobraithwaite.com

08/04/2026

These days, fancy whiskey is big business. But not so very long ago, it didn’t have the same pedigree – or price tag. Maker’s Mark helped change that. Learn how brand identity can impact performance in this week's .

These days, fancy whiskey is big business. But not so very long ago, it didn’t have the same pedigree – or price tag. Maker’s Mark helped change that. Learn how brand identity can impact performance.