Braithwaite Communications

05/27/2026

What "job" is the customer hiring your product to do? One famous study around McDonald's milkshakes revealed consumers cared less about taste and more about combatting boredom, long commutes and messy meal offerings. Learn more about the "jobs to be done" approach to marketing in this week's

The McDonald’s milkshake mystery has become the defining example of Clay Christensen’s “Jobs to be Done” theory.

05/21/2026

We’re thrilled to announce that Braithwaite Communications is joining Arketi Group, the Atlanta-based digital marketing and PR agency.

We share the belief that great communications is connected, holistic, and built by people who can work across channels and audiences. Our clients will gain access to expanded web development, video, and GEO capabilities alongside Arketi’s deep B2B tech expertise.

Culture, capabilities, vision: we’re aligned. And we can’t wait to show you what’s ahead.

Read more at the link in our bio.

05/21/2026

We're thrilled to announce that Braithwaite Communications is joining Arketi Group, the Atlanta-based digital marketing and PR agency.

We share the belief that great communications is connected, holistic, and built by people who can work across channels and audiences. Our clients will gain access to expanded web development, video, and GEO capabilities alongside Arketi’s deep B2B tech expertise.

Culture, capabilities, vision: we're aligned. And we can't wait to show you what's ahead.

https://www.provokemedia.com/latest/article/arketi-group-joins-forces-with-philadelphia-based-braithwaite-communications

05/20/2026

NASA built an entire brand around Artemis, from distinct visuals, intentional color choices, and a story that spans missions. Even space exploration has a style guide.

https://gobraithwaite.com/thinking/artemis-iis-moonshot/

05/12/2026

Ted Turner is credited with creating the 24-hour news cycle with the launch of CNN in 1980. The network showed how coverage of an event can shape the actions policymakers and organizations take and the outcome of events. That idea still rings true in today's news cycle. Learn more in this week's

With CNN, Turner created a new reality for broadcast news – global and always-on.

05/07/2026

Did you get your 10,000 steps in? The number has become shorthand for hitting your fitness goals for the day, but there’s nothing magical about 10,000 steps. In fact, it was a marketing tactic created more than 60 years ago. Learn more about using engaging benchmarks in marketing in this week's .

10,000 steps has become shorthand for hitting your fitness goals for the day. But the number was actually a marketing tactic created more than 60 years ago.

04/29/2026

Which Braithwaite pet are you? Scroll to find out 🐶🐱

Comment below which one you are!

04/29/2026

Which Braithwaite pet are you? Scroll to find out 🐶🐱

Comment below which one you are!

04/28/2026

Have you heard of the Zeigarnik effect? It's a psychological concept that suggests people remember unfinished or uninterrupted tasks better than completed ones. A related phenomenon, dubbed the Ovsiankina effect, suggests that humans feel an urge to finish tasks they’ve already started. Both concepts have value for communications pros. Learn why in this week's .

The Zeigarnik effect suggests that people remember unfinished or uninterrupted tasks better than completed ones.

04/23/2026

Once something gets an unofficial name - whether it be a product or an approach - that’s how it’s referred to going forward. Sometimes, it’s harmless. It can even be beneficial. But from a communications perspective, any de facto name represents a loss of control over how the idea is perceived and identified. Learn how to prevent that in this week's .

Like it or not, once something gets an unofficial name, that’s how it’s referred to going forward.