Braithwaite Communications

06/17/2026

Your brain is wired to remember unfinished things better than completed ones. Here’s how marketers are using this strategically.



https://gobraithwaite.com/thinking/what-does-the-zeigarnik-effect-mean-for-marketing/

06/12/2026

Philadelphia Cream Cheese is from Philly, right? Nope, it's never been produced, developed or packaged in the city of Philadelphia. So why call it that? One historian said it was "marketing genius." Learn more in this week's .

Philadelphia Cream Cheese has never been produced in Philly. It's a marketing tactic tied to the region's history of green pastures and happy cows.

06/11/2026

The World Cup kicks off today, and the first game taking place in Philly is this Sunday. Our resident futbol fan Danny Paez gives a run down of the tournament for those of us who are used to American football. ⚽️

06/02/2026

If your toothpaste is minty, it’s the marketing you’re tasting. The reason most toothpaste is mint-flavored dates back to a hundred-year-old advertising campaign and the science of human cravings. Learn more in this week's throwback .

There’s a reason most toothpaste is mint-flavored – and it has almost nothing to do with keeping your mouth clean.

05/27/2026

What "job" is the customer hiring your product to do? One famous study around McDonald's milkshakes revealed consumers cared less about taste and more about combatting boredom, long commutes and messy meal offerings. Learn more about the "jobs to be done" approach to marketing in this week's

The McDonald’s milkshake mystery has become the defining example of Clay Christensen’s “Jobs to be Done” theory.

05/21/2026

We’re thrilled to announce that Braithwaite Communications is joining Arketi Group, the Atlanta-based digital marketing and PR agency.

We share the belief that great communications is connected, holistic, and built by people who can work across channels and audiences. Our clients will gain access to expanded web development, video, and GEO capabilities alongside Arketi’s deep B2B tech expertise.

Culture, capabilities, vision: we’re aligned. And we can’t wait to show you what’s ahead.

Read more at the link in our bio.

05/21/2026

We're thrilled to announce that Braithwaite Communications is joining Arketi Group, the Atlanta-based digital marketing and PR agency.

We share the belief that great communications is connected, holistic, and built by people who can work across channels and audiences. Our clients will gain access to expanded web development, video, and GEO capabilities alongside Arketi’s deep B2B tech expertise.

Culture, capabilities, vision: we're aligned. And we can't wait to show you what's ahead.

https://www.provokemedia.com/latest/article/arketi-group-joins-forces-with-philadelphia-based-braithwaite-communications

05/20/2026

NASA built an entire brand around Artemis, from distinct visuals, intentional color choices, and a story that spans missions. Even space exploration has a style guide.

https://gobraithwaite.com/thinking/artemis-iis-moonshot/

05/12/2026

Ted Turner is credited with creating the 24-hour news cycle with the launch of CNN in 1980. The network showed how coverage of an event can shape the actions policymakers and organizations take and the outcome of events. That idea still rings true in today's news cycle. Learn more in this week's

With CNN, Turner created a new reality for broadcast news – global and always-on.

05/07/2026

Did you get your 10,000 steps in? The number has become shorthand for hitting your fitness goals for the day, but there’s nothing magical about 10,000 steps. In fact, it was a marketing tactic created more than 60 years ago. Learn more about using engaging benchmarks in marketing in this week's .

10,000 steps has become shorthand for hitting your fitness goals for the day. But the number was actually a marketing tactic created more than 60 years ago.