J. Donapel

08/06/2025

Irredeemable

08/03/2025

Good news!

08/01/2025

Growing up with a dad like I had, the impact of racism on individuals and ultimately American society was…. Let’s say diminished? Glossed over? Outright ignored and lied about? Supported even?

This s**t was written on a fu***ng typewriter on 1959.

In my catholic school - slavery was taught to us like “black people had a rough summer” and then we just moved on to whatever horses**t gospel was next.

American propaganda is real man.

01/09/2025

I was recently asked to head to Attentive to dive deep into a bunch of email/sms marketing topics. Looking forward to sharing the content soon.

What do you think will be the biggest shift in email marketing in 2025?

01/06/2025

"What is a welcome series?"

Pre-purchase, nurture, buy or die - whatever.

Just how important is it really, and how much of your time should you dedicate to it?

01/02/2025

We are constantly getting hammered with the same "how to make more revenue from email/sms" tips and tricks. Theoretical wins.

Before you chase down the next great email hack, I recommend starting with some mechanical wins first.

Start with a deep dive into your delivery settings/outcomes.

Open every email in every flow and look at the settings and send history for each one (you're looking for extra filters, smart sending, conditional splits, and filter splits—justify the logic behind each one).

Check out recipients over the last 30/60 days - look for red flags. Fewer deliveries than expected, or splits with zero deliveries or filters that cause massive skips in sending...

If you're already familiar with the platform, you'll find $$$ sitting in these interfaces 9 out of 10 times. If you're unfamiliar with the platform, you will become familiar with it and then find $$$. Pretty good.

You wouldn't believe the amount of high revenue potential flows I see, simply not being sent due to technical setup errors or incorrect settings that are just never checked.

Get in there and do some good!

12/31/2024

I shot a few videos over the last few weeks where a friend asked me a bunch of questions about email & SMS marketing that he has about his own business.

We recorded them, prettied them up, and now I have them to share with you!

Check out the first video where I explain what a Winback series is and how yours can stand out in a crowded inbox. What do you think? Share your thoughts below!

09/16/2024

Are you leveraging your existing customer touchpoints for SMS marketing? 📱

Here's a quick guide to efficient list growth:

1️⃣ Map your customer journey:
Start with your existing marketing funnel. Identify the current path your customers follow to a conversion event.

2️⃣ Identify opt-in opportunities:
Look for key moments in the customer journey where SMS opt-ins make sense.

3️⃣ Use tools like Miro for visualization:
Visualizing your customer journey makes it easy to spot opt-in opportunities.

4️⃣ Implement two-tap SMS sign-up popups:
Some platforms (ahem..Attentive) offer easy-to-use, customizable options for on-site popups.

What are your list growth goals to close out 2024?

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09/09/2024

To maximize your personalized marketing ROI, you need to go beyond split testing.

It would help if you leaned into personalization in your various channels and understand that split testing is awesome...but is not enough in this day and age to truly make the most of you $/message

Check out my latest blog article to learn more about what I have seen works regarding ROI maximization.

Learn how to leverage personalization in marketing for long-term success. Discover why data collection is crucial and how it outperforms traditional split testing during economic downturns.