Brand IQ

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One of the most interesting new updates is the ChatGPT Ads Manager plugin, allowing advertisers to create, manage and an...
09/04/2026

One of the most interesting new updates is the ChatGPT Ads Manager plugin, allowing advertisers to create, manage and analyze campaigns directly from ChatGPT or Codex using natural language. A website or campaign brief can become ready-to-launch ads.

The infrastructure underneath is evolving too. Audience management is becoming more flexible. Conversion matching is expanding across Pixel and Conversions API. Carousel reporting is getting product-level visibility. Total-budget campaigns are gaining pacing controls, while a new optimization model will incorporate both click-through and view-through conversions. And ChatGPT Ads are expanding into select markets across Europe, India, the Middle East and North Africa.

The shift is not simply from manual work to AI assistance. Campaign creation, troubleshooting, optimization and reporting are beginning to converge inside one conversational interface. Knowing where every button sits will become less important. Knowing what to ask, what to validate and what should never be automated blindly will become much more valuable.
Ad operations are becoming agentic.

The EU just looked at ChatGPT and said: "Сongrats, you’re a search engine now." 😂The European Commission has officially...
09/03/2026

The EU just looked at ChatGPT and said: "Сongrats, you’re a search engine now." 😂

The European Commission has officially classified ChatGPT as a Very Large Online Search Engine under the Digital Services Act, making it the first AI chatbot to land in that category. Why? Because ChatGPT Search reportedly hit 159.1M average monthly users in the EU, which is comfortably above the 45M threshold for “very large” services. So yes — the tool people use to ask for email rewrites, holiday plans, breakup advice and protein pancake recipes is now being regulated like one of Europe’s biggest search products.

With the new label comes the full grown-up package: risk assessments, mitigation measures, and more access for regulators and researchers. In other words, ChatGPT has officially graduated from “cool new tool” to “please complete the compliance paperwork.” Very European. Very inevitable.

For years, search engines tried to become more conversational. Now a chatbot got regulated for becoming too much like search. 2026 really said: plot twist.
Judging by the reactions online… people definitely had something to say. 😂

Cyber Monday does not start in November. It starts with the brands that planned before everyone else opened the calendar...
08/21/2026

Cyber Monday does not start in November. It starts with the brands that planned before everyone else opened the calendar. Shoppers are researching earlier. AI is changing product discovery. Retail media costs move fast. And by the time peak shopping season arrives, the brands that “just need a quick campaign” are usually the ones paying more to catch up.

Holiday performance is not built during the holiday. It is built through visibility, audience signals, budgeting discipline and retail media strategy long before the rush begins. If your Q4 plan starts in Q4, you are already late. The strongest brands are not reacting to demand. They are preparing to capture it.

Google just closed a loophole in Ad Manager that most advertisers didn't know existed: your brand-safety blocklists neve...
08/20/2026

Google just closed a loophole in Ad Manager that most advertisers didn't know existed: your brand-safety blocklists never actually applied to Private Auctions. That competitor you blocked from Open Auction? They could still buy your client's inventory next to your ads through a private deal — silently, this whole time.

Starting September 17, blocks apply everywhere by default. Good news for brand safety. Bad news if you've been quietly relying on that gap to reach inventory you'd otherwise be shut out of.

The takeaway for advertisers: your media team needs to know whether any of your active PMP deals depend on a publisher's "Block Override" setting — because if the publisher doesn't flip it on, your campaign doesn't just get restricted. It stops delivering. No warning, just a quiet drop in impressions right when you're reviewing Q4 performance.

Brand safety and media delivery aren't separate conversations anymore. They're the same setting.

📢 We’re growing the Brand IQ team in Sofia. We’re looking for people who think clearly, move fast and want to work on in...
08/18/2026

📢 We’re growing the Brand IQ team in Sofia. We’re looking for people who think clearly, move fast and want to work on international digital advertising campaigns across performance, strategy, design and account management.
Explore the open roles and apply now.

Anthropic just rebuilt Claude in Chrome so browser sessions now follow the user, not the device. Start a task on desktop...
08/17/2026

Anthropic just rebuilt Claude in Chrome so browser sessions now follow the user, not the device. Start a task on desktop, pick it up on your phone - conversations, skills and connectors carry over. That's the smaller shift.

The bigger one: Claude can now read pages, click, navigate, fill forms and act through your existing logins. The browser just went from a place where AI gives advice to a place where AI executes. Ex*****on changes the risk profile. Anthropic's own safeguards are built around a real threat: malicious instructions hidden inside a webpage that try to hijack what the agent does — and no defense fully closes that door yet.

The next phase of AI adoption isn't about better answers. It's about agents that act on your behalf, inside your accounts, with your logins. For marketers, platforms and businesses, that means permissions and workflow design now matter as much as prompts. The browser isn't just where people search anymore — it's becoming the AI workspace.

Instagram changed its wordmark for the first time in more than a decade. And yes, users are already arguing about it. Ad...
08/14/2026

Instagram changed its wordmark for the first time in more than a decade. And yes, users are already arguing about it. Adam Mosseri described the refresh as sharper, more modern and still connected to Instagram’s original identity. The update is part of a broader brand system that includes new fonts, icons and formats.

The user reaction is predictable: mixed. Some like the cleaner look. Others are already focused on the font choice, especially the stylized “r,” while many are asking for product fixes instead of design updates. But from a brand perspective, this is not just about a logo. A visual refresh is often a signal that a platform wants to reset perception. Instagram is not the same app it was ten years ago. It has moved from photo sharing to Reels, creators, AI recommendations, shopping, messaging and entertainment. The identity had to catch up. Users may not care about a wordmark, but brands should.

Roku just gave the clearest data point yet that the interface is becoming more valuable than the content. Q2: Ad revenue...
08/13/2026

Roku just gave the clearest data point yet that the interface is becoming more valuable than the content.

Q2:
Ad revenue $672.8M (+25% YoY),
Subscriptions $548.2M (+26%),
Total revenue $1.35B (+22%).
Streaming hours: 37.9B (+7%).

The real story is margin, not growth. Advertising gross margin hit 62.4%, driven by higher-margin products like the Home Screen — Roku is monetizing attention before a single show plays. Fox's pending $22B acquisition makes the logic explicit: premium content + platform distribution + first-party data + direct CTV inventory access, all under one roof. The most valuable screen in streaming isn't the show. It's the interface around it. As ad budgets shift to direct, platform-owned channels, owning the TV OS means owning the ad opportunity.

Gemini just crossed 1 billion monthly users. The bigger story is how people are using it. 63% now talk to it instead of ...
08/13/2026

Gemini just crossed 1 billion monthly users. The bigger story is how people are using it. 63% now talk to it instead of typing. In Gemini Live, 1 in 5 interactions go beyond voice entirely — people are pointing a camera at something or sharing their screen and asking Gemini to just look at it.
That's not a chatbot usage pattern. That's a shift in how people expect to interact with information.

Google's AI Mode data backs this up: multimodal queries — voice, image, video, file — are no longer the edge case, they're becoming a default way people search.

Мarketers still treating AI search as "a new text box to rank in" are optimizing for the wrong layer. The next discovery surface isn't a query — it's a camera pointed at a shelf, a screenshot, a voice note. Brands that win here won't just have good copy. They'll have structured product data, visual content that's machine-readable, and information that holds up when it's seen, not just read. The interface changed. The playbook hasn't caught up yet.

Snap’s Q2 is a reminder that the ad platform story is not only happening at Meta, Google and TikTok. Revenue reached $1....
08/12/2026

Snap’s Q2 is a reminder that the ad platform story is not only happening at Meta, Google and TikTok. Revenue reached $1.60B, up 18.9% YoY and ahead of analyst expectations. Adjusted EBITDA also beat significantly, coming in at $249.6M with a 15.6% margin. The driver was clear: better ad automation, AI-powered tools, stronger SMB demand, and new formats like Sponsored Snaps. Conversion events increased 56% YoY, showing that Snap is becoming more performance-oriented, not just a youth-reach platform.

World Cup-related ad spend helped Q2. Specs remain a strategic investment with uncertain payoff. And North America user trends are still something investors are watching closely. Snap’s quarter shows how fast perception can shift when a platform proves measurable outcomes. It is whether Snap can turn product innovation, AI-led ad performance and creator-level engagement into a more durable advertising engine.

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