We work with audio recordings to deliver transcripts and related analysis. You need accurate, timely content to do credible research, but content is also the enemy. Interviews and focus groups generate vast amounts of content. Eight interviews are as long as a typical novel, and big, multi-market projects can generate m
ore words than War and Peace. Babbletype offers a range of sophisticated content products designed to save you time. Our PureResponse transcripts summarize the interviewer while leaving your respondents verbatim. PureResponse Master Transcripts consolidate all responses from all interviews into one document, below their associated question from your discussion guide. PureAnswer Content Analyses take this dramatically further, boiling down all responses to brief, immediately-accessible summaries, which are then grouped and sorted by frequency of response. Relevant quotes are footnoted for immediate access. And last, PureResult Results Analyses convert your original question and all responses into simple statements of actual outcomes, ready for immediate use in high-value analysis and reporting. These services are all about getting you to your report faster. A 60-minute recording generates 9,000 words and takes 75 minutes to simply read through in depth. Then there’s coding, extraction, summarization and sorting. That’s a lot of expensive researcher time. Excluding quotes, the same data in PureAnswer is 500 words and takes four minutes to read. Although the work we do is all about market research, our specialty is content. Ask for a copy of Content Analysis 101 and see what we mean.
