Senergy Marketing Group

05/27/2026

Nittany MinitMart’s annual Fuel the Cause fundraiser is always one of our favorite projects of the year.

Our work for this year's campaign started over six months ago, with road trips to fire stations throughout central PA for photoshoots. This week, we’re finally wrapping it up with a few final social posts and reels. In between, we produced a changeout with over 40 print pieces, drove almost 30k engagements on social, told the stories of real local volunteer firefighters, and helped promote an awesome cause that not enough people talk about.

Our team puts a ton of work into making sure this promotion is unmissable. Store signage highlights the different ways customers can support the fundraiser, an app takeover features vendor partnerships, and food photoshoots showcase Firehouse Foods in a way that drives in-store traffic.

Just as important is capturing the human side of the campaign. Through on-location firefighter shoots, we’re able to highlight real people and real stories to ground the campaign in the purpose behind it. We're not using stock photos here – the face on the billboards we have up throughout Central PA is Tucker, a junior firefighter from a station 15 minutes from our office and 2 minutes from the closest Nittany MinitMart. Together, the volunteers pictured on our marketing for this campaign represent 7 different stations and over 200 years of service. Telling their stories, making them feel like the heroes they are, and being a part of Nittany MinitMart’s mission to give back to them is one of the most rewarding things we do each year.

If you’re in Central PA, there’s still a few days to stop by your local Nittany MinitMart to Fuel the Cause with us!!

05/10/2026

Today we’re celebrating the moms, grandmothers, and mother figures who inspire us every day with their strength, support, and love. Happy Mother’s Day from Senergy Marketing Group!

04/30/2026

Congrats to Bill, Marketing Manager at Lezzer Lumber, for being selected as this quarter's Lezzer Legacy Award Nominee! Bill is one of our absolute favorite people to work with. He’s always willing to help anyone who needs it, has a positive attitude no matter how busy we get, and always makes us laugh. We love our Mondays at Lezzer learning facts about the print industry, hearing phrases we never knew existed, grabbing lunch at Dutch Pantry, and getting through hectic, heavy-lift days together.

Each quarter, each Lezzer Location chooses one employee who goes above and beyond in showcasing Lezzer's core values of Family, Integrity, Pride, and Passion. Bill’s nomination says:

"Bill consistently demonstrates integrity as he coordinates multiple large-scale Vendor Shows. From vendor management to event ex*****on, he ensures every detail is handled with care, professionalism, and a commitment to doing things the right way.

His pride in his work is evident in the success of each show, including record-breaking attendance and outstanding feedback. Bill goes above and beyond to create events that leave a lasting impression on customers, employees, and vendor partners alike.

Bill’s passion shines through in his dedication, working early mornings, late nights, and traveling extensively to ensure each event runs seamlessly. He continually puts in the extra effort to showcase the company in the best possible light.

Above all, Bill embodies our value of family, bringing people together across all locations and always stepping up to support others. His willingness to help and commitment to the team make a lasting impact."

We couldn’t have said it better! Bill, thanks for everything you do for Lezzer and for Senergy, and for all your trust, mentorship, and hard work.

03/26/2026

Really proud moment for our team! Senergy and Nittany MinitMart have been honored with a Category Excellence Award in the Overall Partnership category by Convenience Store News!

It means so much to be recognized alongside some of the biggest names in the c-store industry.

Huge congratulations to Angela Gearhart and the entire Nittany team for the passion and effort they bring to everything they do.

csnews.com/2026-category-excellence-overall-partnership-nittany-minitmart-senergy-marketing

01/16/2026

2025 was a really fun year at Senergy! 🎉

To wrap it up, we each picked two of our favorite projects from 2025 to spotlight. Looking back at all the incredible creative projects we got to work on this year was a big reminder of why we love what we do.

We’re so grateful for our little team and for the amazing clients and vendors who trust us, collaborate with us, and let us bring big ideas to life.

See all our 2025 highlights at www.senergymark.com/post/our-favorite-projects-of-2025

2025 was a big year here at Senergy. Our small team collaborated on branding, video, design, and storytelling to bring ideas from concept to launch. It was a year of exciting growth and creative momentum, and we’re incredibly thankful to have an awesome team and an incredible group of clients who ...

12/29/2025

Say hi to Ally, the newest member of the Senergy team! Even though she's new(ish) to Senergy, Ally has already done a little bit of everything – content creation, social media management, email marketing, design, potluck contributions, office decorating, and more! She's been an awesome addition to our office and is great at brainstorming and executing unique creative ideas.

She says her favorite part of her job is getting to collaborate with our team and clients to bring creative ideas to life. Ally agrees with the rest of the Senergy team that working in Marketing is the best: "My favorite aspect of marketing is having the opportunity to learn new things each day, whether that be from my teammates, the clients, or the different industries we work in."

Ally chose her favorite Pantone color because "yellow has always been my favorite color since I was a little kid. I also love it because its vibrance reminds me of the little things in life that bring me joy like sunshine, autumn leaves, and Mac and Cheese." ☀️

Outside of work, Ally likes reading books and writing horror, mystery, true crime, and sci-fi. She also likes spending time with her family, friends, and cat (and maybe spoiling her with too many treats).

We're so glad to have Ally as part of the team! 😊

10/16/2025

09/13/2025

After a year and a half on the Senergy team, Nadia, our Marketing Assistant, is moving on to a full-time marketing position at a new company!

Nadia was an incredible part of our team, and we're so thankful for the creativity, positivity, and hard work she brought to our office! We're so proud of her and can't wait to see where her career takes her next.

Check out her blog post highlighting some of her favorite projects and experiences: Senergy at senergymark.com/post/working-at-senergy-my-experience-as-a-marketing-assistant

09/12/2025

We're so happy to be part of bringing Roar+, Penn State Athletics’ new streaming platform, to life! It’s an honor to help tell the stories of student-athletes, coaches, and the legacy of Penn State football.

Penn State is a reminder that big things can happen right here in Central PA. As a small-town marketing agency, we take pride in delivering big impact for our local community and clients.

06/03/2025

Ready to launch your marketing career? Join our team at Senergy and you'll gain real world experience as a key part of our small, supportive team. We're looking for a creative, detail-oriented team player who gets excited about marketing and design! Apply for our part-time Marketing Assistant opening today at loom.ly/weeqsQs