08/01/2026
Introducing a new series… Campaigns We’re Crushing On Lately. 🫦💜
First up: Valentino Beauty’s “Who’s Your Purple?”
This campaign made us stop scrolling, not just because it’s purple 😉, but because Valentino transformed a single idea into a nostalgic content platform that evolved across creators, formats, and channels, all while staying unmistakably true to the brand.
And the storytelling? Chef’s kiss. 🤌 Letting each creator share a nostalgic memory tied to their own version of “purple” made the campaign feel personal, authentic, and impossible not to connect with.
There’s so much incredible work happening across the industry, and we created this series to celebrate the brands, agencies, and creatives pushing marketing forward.
What campaign should we crush on next? 💜👇
Advertising SocialMediaMarketing