Heart & Soul Marketing

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Phoenix, AZ
Heart & Soul Marketing

At Heart & Soul, our purpose is to help challenger brands find their way to human hearts and minds. It’s the Heart & Soul of what we do.

We believe in using creativity and analytics to solve complex business problems and social challenges. We take great pride in thinking differently, pushing ourselves and our solutions to bring about change for our clients and for our company. We are the fiercely independent boutique marketing agency fit for brands who want to transform. Contact us to see the difference Heart & Soul can make for your brand today.

06/02/2026

Silver at the 18th Annual Shorty Awards. 🥈

This award goes out to FMS Bank, because strategic bets on creative risks can’t happen without a client willing to take a swing.

Our influencer-based campaign, "Life, Love & Finances", earned a Silver Honor in the Financial Services category among fierce competition, sharing the stage with campaigns from RazorPay (India's fintech giant) to Ally Financial's Olympian-studded series.

This work meant putting a lot of faith in their agency, and we’re glad it paid off with a measurable lift in performance. Thank you to FMS Bank, our influencer partners, and everyone on the team who poured their heart and soul into this work.

Check out the “Life, Love & Finances” case study: https://shortyawards.com/18th/life-love-finances

05/21/2026

Hot take: the creative brief isn't where great creative work begins.

Our CEO Brad Casper made the case at AAF Phoenix - Phoenix Ad Club that account management is the connective tissue between clients and great creative.

He joined Stan Yamamoto, Dawn Webley, Matt Carson, and Lori Bartle to talk team sport dynamics, courageous creativity, and what it takes to hold space for transformational work well before the brief.

04/15/2026

Back in November of 2025, when SNAP benefits were cut, our friends at Bar-S came to us and asked us to help out the people who were affected. We got to work immediately.

After learning about the impact of community fridges, where they are, how they operate, and how people rely on them every day, our team drove around town stocking them. We started locally, but with hundreds of messages pouring in, we realized our help was needed across the country.

There was one dilemma: How could Bar-S, with U.S. HQ in Phoenix alone, fill the needs coming through on their social feeds outside of their local footprint?

The solution? A call to activate their employee base across the country, empowering them to fill their local community fridges and post to get the word out. Soon, Bar-S hot dogs, sausages, lunch meats, bacon, and more were there for anyone and everyone who needed a meal or two during this uncertain time.

Hundreds of “thank you” messages and thousands of pounds in food donations later—we knew that our client-agency relationship and our rapid response strategy allowed us to do something truly meaningful. This one wasn’t about impressions or engagement metrics. It was about helping those who needed it the most.

That’s not just work that works, that’s work that makes a difference.

04/04/2026

In our world, April Fools’ Day is kinda like “The Big Game” for social media. So we wanted to offer a few thoughts on how brands played.

03/30/2026

Exciting news! Heart & Soul has been named a finalist in two categories at the 18th Annual Shorty Awards for campaigns in partnership with FMS Bank and Giant Food, and we're so proud of what each of these campaigns represents.

As finalists, we’re in the running for the Audience Honor, which is decided by public vote. Each person can vote once per day through April 8th, and we’d love your support! 🏆

Vote for FMS Bank: https://tinyurl.com/4mp79hw8
Vote for Giant: https://tinyurl.com/pfe5c6w9

03/20/2026

There’s nobody like Heather.

The way she pushes the work forward. The way she shows up for her team. The way she gives back without asking for anything in return.

That’s what excellence looks like, and it’s why she was named the 2026 Woman of Excellence at the AAF Phoenix - Phoenix Ad Club ADDY Awards.

We’re proud. We’re inspired. And honestly, we’re not surprised.

03/19/2026

Arizona's most awarded agency. We'll let that sink in for a second. 🏆

For the 2025 season at the AAF Phoenix - Phoenix Ad Club Addy Awards, Heart & Soul took home 23 awards alongside our friends at Field Trip Studios.

A huge congratulations to Heather Eichele on her Phyllis Ehlinger Woman of Excellence Award, and to Brody Casper on being named Young Person of the Year.

To our clients and collaborators: thank you for trusting us with your stories.

02/27/2026

NEW WORK!

Pull up a map and you’ll find that Clarkson University is about as far north into upstate New York as you can go. And as we learned about their campus, their curriculum, and their culture, we realized the way they help students find success is pretty far north too—north of ordinary.

Beyond their National Championship-winning D1 hockey program, Clarkson is where humble, hardworking students are exposed to a hands-on, largely STEM-centered curriculum that empowers them to make a real-world impact from their first day on campus.

It was a privilege bringing this school’s story to life, and we loved watching not one, not two, but ELEVEN of their alumni participating in the Olympics this year.

02/11/2026

The Big Game delivers more than entertainment, it reveals what today’s biggest brands are betting on and how audiences feel about it.

Here’s what stood out to us.

01/23/2026

We don’t get together like this often, so when we do, we make it really matter.

Our Sedona retreat was our chance to pause, celebrate a big year, and reconnect with all of our Soulmates face to face.

Oh, and the view definitely helped too!

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Phoenix, AZ

Website

https://gotheartandsoul.com/

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