10/06/2021
Does your branding work for your tastes, or your target customer? 🤔 Here, our target audience is primarily middle class women, aged 18-30, encompassing generation Z and the younger spectrum of millennials. Reflecting these tastes, this brand identity is trend-forward with radial gradients, serif fonts, and a retro aesthetic. ✨ The informal, quirky copy adds warmth and relatability to the brand messaging- a characteristic millennials but especially, generation Z, prefers. The color orange is known in color psychology to be associated with sociability and creativity, green a soothing color associated with health and tranquility (ie the health benefits of a nonalcoholic drink), and purple, while associated with spirituality (again, popular with this demographic) and sophistication, is also a color that marketing studies prove women tend to prefer.
