The Digital Chef

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The Digital Chef Marketing can't fix a broken system. We help local service businesses install the right systems. Calm growth. No chaos. We are going to hit The American StrEatz!
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We are veteran owned, veteran operated small time restaurateurs traveling the country in "Annie the Bus!" (Appropriately named after American sharpshooter Annie Oakley, in hopes that she always shoots us straight! We even left her a key on her tombstone in Versailles, OH!) After retiring from the U.S. Marines and spending the last eight years building our own restaurant from backyard caterers to a

food trailer, to a brick-and-mortar takeout counter and catering company. We also traversed the restaurant industry during COVID & we understand the struggles and hardships that face the little guys. The day-to-day restaurant grind began to get to us. The long hours, the lack of supplies, the prep, the lack of staff, the lack of appreciation, the mandates, the closures, the clean up and the rising costs. We have been there done that, and in fact, we still have some t-shirts left. Our kids have graduated and moved on and after very lengthy late-night discussions so are we! We will still be spending our summers in Michigan highlighting some of the great places the Mitten State has to offer and operating our rebranded "shaved ice & BBQ takeout counter." The winters will be spent on the road wherever Annie takes us! Our goal is to highlight small locally owned food trucks, restaurants, breweries, businesses, attractions and all the awesome people behind the scenes that make up the backbone of America! We look forward to meeting the people, appreciating the processes, and highlighting the products that keep our small local communities alive! If you or someone you know operates a small restaurant, food truck or brewery, please shoot us a message and let us know with a link to their FB page! We would love to get some places booked for highlighting on the page! We're ready for the challenge and we're ready for all the People, Places, FOOD and Fun you can throw our way! Lets get back to the basics, and let us little guys spend a day highlighting your world! This page is managed by White Bus Media, a traveling marketing agency that helps the little guys like us! Through White Bus Media, we also offer digital marketing services and SaaS Consulting for SMS Marketing software. There is no time like now to show your customers your digital smile!

We’re looking for a reason to stay in Michigan this winter.We’ve got a grandbaby coming in January, so we’re putting som...
23/08/2026

We’re looking for a reason to stay in Michigan this winter.

We’ve got a grandbaby coming in January, so we’re putting some feelers out around Central and Lower Michigan.

We’re looking for three restaurants, food trucks, caterers, chefs, or hospitality businesses that are ready to put an actual media team behind their business.

We handle the stuff that usually gets pushed to the bottom of the list when you’re trying to run an operation:

• Creating your photo and video content
• Managing and posting your social media
• Building an actual content strategy
• Dialing in your brand voice
• Helping generate more Google reviews
• Managing how your business shows up publicly online

Basically, you keep running the kitchen, truck, catering jobs, or operation.

We help make sure people know you exist and give them a reason to care.

This isn’t us changing direction. We’re still building The Digital Chef and the systems behind Chefiliate.

We just happen to have a pretty damn good media background too, and we’d love to put it to work for a few Michigan operators while we’re here.

If you’ve been thinking it’s time to get some help with this side of the business, shoot us a message.

Maybe you’ll give us a reason to stick around for the snow. 😂

21/08/2026

Personal Chefs:
What’s one question you always ask before an in-home dinner that has saved you from a major headache later?

15/08/2026

What's ONE thing you wish you knew BEFORE getting into the food & beverage industry?

How do private chefs create such seamless dining experiences?It isn’t just because they know how to cook.It’s because th...
14/08/2026

How do private chefs create such seamless dining experiences?

It isn’t just because they know how to cook.

It’s because they know how to prepare.

Before a single ingredient is unpacked, great private chefs are already thinking through the entire experience.

Who’s coming?

Are there allergies?

What foods should be avoided?

What time does dinner actually need to be served?

What does the kitchen look like?

Will the equipment support the menu?

Is parking nearby?

Are there pets or young kids in the house?

Who’s handling cleanup?

None of those questions are glamorous.

But every one of them prevents unnecessary stress later.

We’ve learned that the best private chef experiences aren’t built by recovering from problems.

They’re built by asking enough questions that most problems never happen in the first place.

The meal doesn’t start when the pan gets hot.

It starts with preparation.

Because exceptional hospitality is rarely about reacting well.

It’s about planning well.

People will absolutely DOG a small business owner for using AI to make a menu graphic, write a post, or clean up a photo...
14/08/2026

People will absolutely DOG a small business owner for using AI to make a menu graphic, write a post, or clean up a photo…

Then yell “SUPPORT LOCAL!” while sitting in the drive-thru at a billion-dollar fast food chain.

Make it make sense.

Most small business owners aren’t sitting in a marketing department with a graphic designer, photographer, copywriter, and social media team.

They’re ordering inventory, covering call-offs, answering customers, fixing equipment, doing payroll, prepping food, cleaning up, and trying to figure out how the hell to get people through the door tomorrow.

So yeah… some of them are learning AI.

Sometimes imperfectly.

I’d rather see a local restaurant owner figure out a new tool that helps them compete than watch them get buried because apparently they’re expected to personally master photography, design, marketing, video editing, and everything else ON TOP of running the actual business.

And if we’re going to scrutinize the local guy’s advertising that hard…

Maybe hold that Big Mac in the drive-thru up next to the one on the billboard too. 😂

Support local shouldn’t only count when the local business does everything exactly the way you think they should. 🤙

13/08/2026

What’s been your biggest source of repeat business?

12/08/2026

How do you price for larger catering events?

10/08/2026

Five years ago, a big part of why we started creating content was simple:

We loved finding great independent restaurants and telling people about them.

Eventually our work shifted more toward marketing, systems, and technology. And after years of constantly eating out started catching up with us physically, restaurant reviews couldn’t be quite as big a part of what we did. 😂

But we still love finding people carrying that torch.

And Loti, aka , out of Phoenix caught our attention.

We watched his review of Ace of Wings, which happens to be one of our favorite wing spots, and the dude just gets it.

Authentic.

Excited about the food.

Fun to watch.

And most importantly, it feels like you’re hearing about a great restaurant from somebody who genuinely wants you to experience it too.

That’s the kind of local food content we love.

Go check out his page and show him some support.

We’ve got a feeling we’re going to be seeing a lot more of this guy. 🤙

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10/08/2026

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10/08/2026

What's the biggest thing outside your control that affects your business?

Address

2390 E Camelback Road Ste 130-1267
MI
85016

Telephone

+19893753844

Website

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