Citrine Research and Consulting

Citrine Research and Consulting Citrine Research and Consulting is a psychology-driven marketing and advertising agency in Scottsdale, AZ, and Des Moines, IA.

06/19/2026

Content works best when it has a job. Each post should either build trust, answer a question, reduce hesitation, or provide value. This is how you stay consistent and effective.

06/19/2026

Juneteenth is a day of recognition, reflection, and progress. It marks the end of slavery in the United States and serves as a reminder of the importance of equity, inclusion, and continued learning. Today, and always, we honor the history, the resilience, and the ongoing work toward a more just future.

06/18/2026

We tend to think burnout comes from workload. But often, it’s decision fatigue and unresolved thinking that wear people down the most. Every unfinished decision sits in your mind as “incomplete,” pulling your attention and energy, even when you’re trying to rest. That’s why you can feel exhausted without necessarily doing more. Clarity reduces cognitive load. And reducing cognitive load is what actually creates relief.

06/18/2026

We are still smiling from last week’s ribbon-cutting ceremony for Future Thinkers Preschool & Childcare! ✂️✨

The Citrine team absolutely loved being a part of this special milestone and celebrating the launch of such a wonderful new business in our community. Creating a nurturing, inspiring space for little minds to grow is no small feat, and we are so excited to see the positive impact Future Thinkers will have on local families.

Congratulations to the entire team at Future Thinkers Preschool & Childcare Thank you for letting us share in your joy. We wish you endless success!

06/16/2026

Demographics tell you who your audience is.
Psychographics tell you why they buy.
Behavior tells you what they’re likely to do next.

And that’s where strategy becomes powerful 🧠✨

06/16/2026

Week 3 is all about creating content that is timely, helpful, and personal.

If you are a business owner and unsure what to post this week, start with what is already happening around you.

Post for Father’s Day in a way that makes sense for your business. Teach your audience three helpful things they should know. Explain your process so people understand what it is like to work with you. Honor Juneteenth thoughtfully by reflecting on freedom, dignity, belonging, and the spaces we create. Then, welcome the first day of summer with content that connects your business to the season ahead.

Timely content does not have to feel forced. The key is to connect the moment back to your audience, your values, and the decisions people are already making. Use this week to educate, build trust, show your personality, and remind people why your business matters. Save this for your June content planning.

06/12/2026

The things that feel “obvious” to you aren’t obvious to your audience. Your process, your terminology, your way of doing things, people don’t automatically understand it. The more clearly you explain what you do, what to expect, and how it works, the easier it is for someone to choose you. Clarity builds trust.

06/11/2026

Here is a question every business owner should ask: Are you marketing the service you provide, or the outcome people actually want?

People usually aren't buying the service itself. They are buying what they hope the service will deliver for them, such as more confidence, clarity, and less stress. They want a better experience and a solution to a problem they have been trying to figure out.

That's why good marketing should do more than list what you offer. It should help people understand what life, business, health, convenience, comfort, or confidence looks like after working with you. When your marketing connects the service to the outcome, it becomes easier for people to understand why it matters.

06/10/2026

An elegant milestone for the Urbandale community. ✨

Yesterday, we had the pleasure of celebrating the grand reopening and ribbon-cutting ceremony for the TownePlace Suites by Marriott Des Moines Urbandale.

The beautifully refreshed space is a wonderful addition to our local business landscape. A huge congratulations to their team on a spectacular event and a flawless milestone ex*****on! 🥂

Address

Phoenix, AZ
85260

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+1 602-789-4875

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