SEO Savvy

03/22/2023

The Content Shift helps you learn how to use data-driven search insights to chart a reliable path forward—something other content marketing books often miss. And it’s not hard to do. You just need to shift your mindset away from content marketing fluff and follow the evidence your audience is already providing.

Don’t ignore the audience and search behavior in your content marketing strategy.

09/16/2021

Wondering how Google’s rewrite update impacted your site? Here’s what happened to Moz.
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Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

09/15/2021

“Content strategy is to copywriting as information architecture is to design.” - Erin Kissane

Every business needs a content strategy. But first, you need to define what you mean by the term. Here’s some help – Content Marketing Institute

09/14/2021

Have CTAs or lead gen forms in your hero? See how it could impact your rankings.

Google's John Mueller answered question regarding under which conditions prominent lead generation forms may cause a site to rank lower

09/07/2021

You’ve written amazing content. What’s next? Distribution.

Your plans for content distribution are essential for content marketing success. Here’s some help to do it right – Content Marketing Institute

09/03/2021

Looking for tools to improve your rankings, visibility, and user experience? Check out these 5 from Google.

Exceed search performance goals with these 5 Google tools that help publishers diagnose problems and improve rankings.

09/02/2021

Thinking of expanding your brand’s social reach to TikTok or Clubhouse? Read this first.

Before you leap into TikTok, Clubhouse, Spotify, or any new social space, look over this advice to decide if it makes sense for your brand – Content Marketing Institute

08/31/2021

“Every time you use PR-centered metrics to show the ‘value’ of your content, your content marketing program dies a little bit.” - Ann Gynn

Don’t use PR metrics to measure content marketing or you'll struggle to prove its value. Use these instead – Content Marketing Institute

08/30/2021

Battling negative, fake reviews on Google and Yelp? Here’s how the companies handle them.

A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures.

08/28/2021

User-generated content vs. influencer content: which do consumers prefer post-pandemic?

Try the takeaways from these content marketing examples – featuring Ram Trucks, Stackla, and Zoom – on your own content journey – Content Marketing Institute.

08/27/2021

Whiteboard Friday: Conversion rate optimization for a complex B2B customer journey.

When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase. To encourage conversion, you need to be reaching them at each different stage in their journey.