As social media continues to build into a viable and necessary “new media” channel, professionals and businesses are now required to produce and maintain robust and highly favorable digital profiles as well as consistent online publicity initiatives in order to compete for new and future business opportunities. While there are many experts offering plenty of great information and advice about the ins and outs about the use of social media for publicity, promotion or marketing and advertising purposes, there continues to be a huge disconnect for people and businesses when it comes to putting effective social media practices into place. Many, if not most, of today’s highly successful executives, professionals and company brands are too busy, uninterested or simply unequipped to stay involved and truly committed to any type of social media PR initiative–which is where LPBPR comes in to play. LPBPR produces and manages social media PR for C-suite executives and other types of high level professionals, artists, small businesses, corporations and PR agencies. Working with clients who already have started a social media publicity or promotional effort and others who have not even made the attempt, the LPBPR brand is about putting a “traditional” PR professional and promoter in place (on a one-to-one highly personal level) to develop the right content and messaging and the right connections that will lead to the audience and highest search engine page rank. Doing so is really not so much of a luxury, but really more of a necessity for all busy professionals and business operators—especially those who are not used to handling the task of self-promotion, marketing or public relations on a traditional, let alone in social media channels. An investment in Social media PR can and will provide ROI, but only if it's constant, consistent, engaging, well-planned and interesting—whether it’s sharing news, thought leadership or the promotion of someone else’s information. LPBPR’s overall goal is to provide a well rounded personalized service for individuals as well as company brands to create consistent online visibility and social media publicity that will support all traditional marketing and sales programs, traditional press and media campaigns or any type of professional career advancement effort. For information contact us at:
www.lauriepeharborsh.com*
800.915.2151 x706
800.915.2151 x707
*New website will be unveiled soon.
