Yak Media

01/19/2019

Getting the shot.

Three rules of content:

1. Deliver value (entertain)
2. Create good will with your audience (educate)
3. Make an offer (execute)

And remember there are no boring subjects, just boring people.

When the camera turns on be MORE!

Create a persona and have fun!

04/13/2018

It's not always about ROI. Our founder Kyle Petyak spent the day volunteering with creating content to further their cause.

04/06/2018

Cambridge Analytica, public confidence and what really happened.

Everyone has an opinion and what we all have to remember is, you don't know what you don't know.

The media at large is pandering to public fear and pointing fingers to grab attention, which they are really good at. Fear mongering espically when it comes to personal data and cyber security really gets people mobile.

Forbes latest article delves deep into the details of what happened and how it affects from an industry perspective, thanks to CTO of BlitzMetrics, Dennis Yu.

Dennis is generally accepted as an industry leader and having been advertising on Facebook since before there was an official ad platform, he knows a little about what happens there.

Seek the facts don't blindly follow.

You keep a semi-private diary. It contains personal contact information and provides periodic updates that you share with your friends about where you go, the food you eat, or sometimes what you think about life. One day, your friend took the diary and sold it to someone for a couple of bucks.

04/04/2018

Having a funnel is all the rage right now but what does it actually mean?

It's just another tool for the tool box that when done properly, like anything worth doing, can lead to increased business goals like sales and lead generation.

Three so.ole elements of a funnel:

1. The Ad- Your hook or how your driving the traffic. Are you running a Facebook ad, are you running a text campaign reaching out to prospects or current customers?

2. The Landing Page - Deliver value first. Never expect anything from anyone. Espically if it's a new prospect or customer. Do you ask someone to marry you the first time you meet them? No, you shouldn't with potential customers either.

You must earn trust and credibility.

3. The Follow-Up: ever heard the fortune is in the follow up? You need your digital assets in alignment. You want the ability to retarget people who have engaged with your brand across multiple channels like, Google, YouTube, Instagram, Twitter, and Linkedin.

Funnels go deep and this is a 10,000 ft overview.

Want to learn more, shoot us a message!

03/01/2018

Not only do we preach, we are practitioners.

However, our stage is not this large, yet. So, don't take it from us... Maybe Gary Vaynerchuk can lead you there.

Not marketing and advertising on digital platforms is costing you money.

02/02/2018

Last week we had the amazing opportunity to meet Dennis Yu and the entire BlitzMetrics team at the Infusionsoft headquarters in beautiful Chandler, Az.

More info from the conference coming to a news feed near you, soon!

01/31/2018

We all come from somewhere.

Dennis Yu has been instrumental in our learning and implementation.

After spending over 1 billion dollars on Facebook ads, he has a thing or two to say about their effectiveness.

More than likely it's not that Facebook doesn't work for your business, you don't understand how to leverage the platform.

How's your alignment? Do you have your Google, Facebook, Twitter, and LinkedIn remarketing tags in place?

Are you creating story based why, how, and what videos, then micro targeting your content to drive your business goals?

If we are speaking a different language, perhaps you need to buy an audit or hour of consulting...

01/29/2018

We believe this to be true.

We could fill our feed and interrupt your scrolling with some brand message and marketing gymic.

We believe in our passion and our story and commitment to our clients.

One thing all our team members have in common is a burning passion to help others.

Through that passion we tell stories, through our stories we make connections. With those connections we fulfill our purpose, to deliver value to our customers.

The methods we perform this is ever changing. Currently we leverage video content to introduce ourselves, tell out story and we do the same for the people and businesses we work with.

If the tactics change, for example the medium or platform in which out communication is delivered, we will flex as well.

Advice: utilize 60 second videos that are genuine and reflect what you believe. Remember when your friend or business you follow said something basic?

No, no you don't. But I bet you remember when your friend or someone you follow posted some truth. A truth that echoed your own. Maybe not in kind but in passion, heart, and spirit.

That is the content that builds relationships. Break through your barriers and take the first step to utilizing this amazing platform to reach people who believe what you believe.

01/25/2018

Fun stuff with a favorite client.

01/23/2018

Our founder Kyle Petyak at the Infusionsoft headquarters in Chandler, Az with Dennis Yu of BlitzMetrics.

The level of professionalism and quality information from this man and his team is unparalleled. We are excited at the opportunity to learn and, more importantly, implement the strategies and concepts covered.

We invest in the education and development of our staff to provide the best for our clients.

01/22/2018

Cold brew or Americano? Caffeine keeps us rolling!