Search Control

Search Control Our team of in-house Digital Marketing, Web Design, & SEO experts has been helping businesses of all Request a free quote today by visiting our website.

We specialize in Website Development, Online Marketing/Advertising, Online Public Relations, Reputation Management and Social Media Management for people, businesses and brands. At Search Control, we help business owners to increase profits through SEO, Online Advertising, Social Media Management, and Web Design Services.

Social media has become one of the main ways consumers discover new businesses and products.29.7 percent of consumers di...
05/28/2026

Social media has become one of the main ways consumers discover new businesses and products.29.7 percent of consumers discover new brands and products through social media ads. Roughly 1/4 of consumers ages 16 to 34 discover brands through social media comments, recommendations and engagement across social platforms.

For small businesses, that creates opportunities to get in front of new customers without the kind of advertising budget larger brands rely on.

Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is ...
05/08/2026

Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working.

Unlike general metrics — like impressions or likes — KPIs are tied to specific business goals.

KPIs help answer questions like:

Is our content strategy working?
Are we reaching the right people?
Are we getting results that help the business?

Do you know your KPIs?

Gen Z likes when brands on social media lean into virality, memes, and content that feels natural to their feeds--Gen Z ...
05/01/2026

Gen Z likes when brands on social media lean into virality, memes, and content that feels natural to their feeds-
-Gen Z wants brands to create ads that blend seamlessly into the rest of their feeds
-They think brands should tap into viral moments—and even create their own
-They want brands to make memes, using Gen Z’s voice in a way that’s not cringe-worthy

Online search volume for local services also increases in May as businesses prep for summer demand.Businesses that activ...
04/23/2026

Online search volume for local services also increases in May as businesses prep for summer demand.

Businesses that actively invest in SEO and online brand presence can see 2–5x more qualified leads compared to relying on organic traffic alone.

Is your business showing up when customers search for you?

Social media isn’t just for being social anymore. Consumers are now using social platforms, such as Facebook, Instagram,...
04/09/2026

Social media isn’t just for being social anymore. Consumers are now using social platforms, such as Facebook, Instagram, and TikTok, as search engines, and business and brands will need to prioritize this social search in 2026 to effectively reach their target audiences

When it comes to SEO for your business, focus on “intent,” not just keywordsMost small businesses chase keywords like “p...
04/03/2026

When it comes to SEO for your business, focus on “intent,” not just keywords

Most small businesses chase keywords like “plumber San Diego.”

Better approach:
Target what people actually need

Such as-
“why is my water pressure low”
“cost to replace water heater San Diego”
“best time to reseed lawn in Colorado”

Why it works:
Google prioritizes helpful content that answers real questions.

Is social media marketing still effective in 2026?Yes, social media marketing is still effective in 2026. In fact, globa...
03/27/2026

Is social media marketing still effective in 2026?

Yes, social media marketing is still effective in 2026. In fact, global social media advertising spend has reached $234.14 billion, and 96% of small businesses use social media in their marketing strategy.

Organic reach has declined on most platforms, but businesses that combine strong organic content with strategic paid campaigns still see significant returns. The key is integrating social with your broader digital marketing efforts, like SEO, PPC, and email.

March Madness kicks off today! Who do you have winning it all in your bracket?!
03/19/2026

March Madness kicks off today! Who do you have winning it all in your bracket?!

When thinking about social media analytics for your business, Facebook, Instagram, YouTube, and TikTok generate an enorm...
03/12/2026

When thinking about social media analytics for your business, Facebook, Instagram, YouTube, and TikTok generate an enormous amount of data about their users. Your social media analytics can tell you detailed information about your audience's age, location, interests, and online behavior. Learn about your followers’ hobbies, values, and spending habits to inform your product development and marketing strategies.

You can also see what type of content resonates the most, including trending topics, content type, and popular hashtags.

Okay, if this isn't true! The grammar police are always happy to chime in!
03/06/2026

Okay, if this isn't true! The grammar police are always happy to chime in!

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