No Moss Brands

06/15/2026

I spent two days last week at and my mind was blown. 🤯

Keep in mind, I've been in this industry 30 years. I'm used to change. I'm used to technology redefining our entire process. So, when I say my mind was blown I am not being hyperbolic.

I've gone to marketing, advertising and design conferences. I've participated as a speaker or panelist, as at this one.

After Day One, I went home and immediately tested some of this AI autoflows and skills you can use to automate your work. One speaker said, think of AI as an employee. What can you offload onto your employee freeing you to do other things.

After Day Two, I realized how hard it can be to "undo" things we've been doing forever as marketers.

"The almighty click"

But with AI we are now in a "zero click" era. Think about it...search is not what it was 12 months ago.

One of the things I changed, low hanging fruit, I'm having Codex (ChatGPT) pull my GA4, Meta and other data. Those reports cross reference paid and organic activity to find patterns or impact. I love me some data!

Other things I learned is how much AI loves LinkedIn and YouTube to generate information. Especially for us B2B folks. Thus, if you are not using LI and YT with that consideration, you too need to rethink your plan.

Both of those rank high in search results.

Another thing was the Google's Knowledge Graph which is in Beta. Thought leaders...this is huge. It's taking the old concept of making sure all your meta data is consistent across platforms. Today, it's even more important.

I ran a Brand Audit report on Codex and got a list of changes for my website and other digital files all to help cleanup all my meta data inconsistencies that have occurred over the 30 years of my career.

I shared how platforms like Meta and Google have added a new category, Sensitive Topics, to the Special Categories. Google has a 21 item list of what they consider to be sensitive topics.

These include race, religion, politics, health/wellness/fitness, pharmaceuticals, and more. The big brands can buy their way out. Small brands cannot. This handcuffing by platforms hurts all of us and is a form of institutional r@cism.

I also recorded this video, low tech. I videoing using my laptop and Quicktime without a microphone. When I got home I had Codex clean up the audio, add captions, break up into segments and more. That editing work would have taken me all week, and it's not my favorite work. Codex did all the work in a matter of hours.

Long story short, the world of marketing, advertising and design is undergoing a major disruption and it's impacting of us trying to adapting for our clients.

Be patient with us, we're are doing the best we can to keep up with all these changes.

And, if you're a marketer, designer or advertiser and you have not gone to a conference lately, you're going to be left behind. Go learn. It'll keep you employed.

The videos of my panel are in my marketing playlist on YT.

Link in comments.

06/09/2026

Looking forward to being part of Digimarcon Southwest this week.

On a panel discussing with this topic: From Hype to Impact: How AI Is Actually Driving Marketing Performance in 2026.

Curious...link in comments.

09/21/2025

And that’s a wrap.

Phoenix Design Week: Rooted has come to an end.

Had a front row of GCU students present and former, as well as lots of new faces.

My favorite keynote - Laura Worthington, a typeface designer. Never met one before. She has amazing handskills. Her fonts are fantastic.

My favorite breakout - Me.

I mean, if I don’t toot my own horn who will!

Missed Sheila Schumacher who introduced me to this conference.

Thanks for hanging out with me Haley Stoltz.

Awesome to meet you irl Jordan Walsh and Patience Walton. Too many to list.

09/08/2025

How does one who likes to talk "talk"; in front of audiences who love to hear her speak!

I'll be hosting a breakout session - Modern Brands for a Modern World; How to be Inclusive without being Offensive in the 21st Century. Clearly y'all need to be reminded how to design authentic campaigns in today's "mixed agendas" world!

My session is on Day 2, after lunch. Prepare to learn how to connect with audiences that do not at all look like you!

The PHXDW Conference is the main event during Phoenix Design Week — a two-day industry conference for graphic designers, illustrators, writers, UI/UX designers, content managers, marketing professionals and people who work with them. For 2025, we're celebrating this 17th annual PHXDW at Phoenix Convention Center for two full days of creative jumpstarts, workshops and friendship. With a theme of "Rooted" we invite you to dig deep — to return to your roots as a designer, reconnect with your craft, find common ground with your community, and grow together.

See conference link in comments.

SIGN UP TODAY!

06/28/2023

Branding is everywhere, and unless you are a business owner or in marketing, you most likely don't notice the finer things in life I notice.

Here's an example of the things I observed on a visit to a new doctor's office. All of these things set the stage for the experience.

Read to learn more...

Branding is a funny thing! Branding, customer experience 0 Branding is a funny thing. Those who are not branders automatically start thinking about the visual representation of the company, like logos, typography, and color palette. It shouldn’t be a surprise to any professional that those are not...

06/19/2023

There’s no reason to be colorblind when there are agencies run by Blacks, like mine.

The fact is, white creative teams are not affective at designing for people who don’t look like themselves. There are many many blind spots.

Why struggle, consult with those who are Black 24/7 and avoid being offensive.

This is offensive…

The organization putting together Greenville's Juneteenth celebration initially defended the inclusion citing a spirit of unity, but later issued an apology.

06/15/2023

You know what’s on my mind FB?

“In 2021 alone, the maternal mortality rate for Black women was 69.9 deaths per 100,000 live births, which is 2.6 times the rate for White women, at 26.6 per 100,000.”

The idea that of developed nations the U.S. has the highest maternal morbidity rate of all is appalling.

Read the entire article…

04:15 - Source: CNN VIDEO: Two women die each day from childbirth or pregnancy CNN — American track and field champion Tori Bowie, who won gold, silver and bronze medals in the 2016 Olympic Games, died of pregnancy complications that may have included eclampsia, according to an autopsy report. Bow...

06/15/2023

Your perception of the moments in your life, people and events changes over time, and here’s a terrific example.

This individual was MY professor during my exercise science degree years. My perception at the time, damn, Jerry’s old and weak, possibly not living much longer.

Which is hysterical bc he was only 54ish at the time. I’m now a professor and older than he was at the time. Yet I see myself as young and vibrant, period. Not young and vibrant “for my age”!

He felt like a fatherly figure and had a wicked, yet odd, sense of humor. My kinda person. He also seemed to find me entertaining (my goal in life)!

The legend he was at the time included him having been a former, and successful men’s college basketball coach. Evidently he was passed his prime at 5Oish and no longer coached. 🤷‍♀️

He also invented a basketball hoop rim tension guide that keep ALL hoops the exact same eliminating home court advantage tinkering. 🏀

Of course, as a 20 year old, I assumed his career was almost over. I was so wrong. Perceptions change.

He went on to do great things at Gonzaga who many know has had an amazing men’s basketball program for decades.

Rest in peace Professor Krause…your impact was felt deeply.

Krause spent 20 years at Gonzaga, most notably as the Director of Basketball Operations.

06/14/2023

In 2018, I developed this infographic for a conference in Tucson. I updated it today as part of my preparation for my book.

This is a visual representation of my last forty years and the twists and turns, triumphs and tribulations!

Check it out on my website...https://bit.ly/nmb_life_path