Soderman SEO

10/09/2026

If your rankings dropped during Google's recent spam update and you've already made fixes, here's the reality: recovery doesn't happen overnight. We just published a breakdown of why the bounce-back takes months, not weeks, and what that timeline actually looks like for your business.

09/29/2026

AI search is shifting how customers find local businesses, and it's rewarding companies with complete, accurate local data. We just published a breakdown of five habits worth fixing now so your business information holds up as search keeps changing. The key insight: AI tools are answering specific questions like "plumber open now near me," not just broad keywords, which means your listing needs to answer those exact questions to compete.

09/25/2026

Getting SEO traffic but not the calls? Rankings are rarely the problem. The usual leaks are a page that does not match what the searcher wanted, a slow or confusing mobile layout, and no clear next step. We broke down how to find the leak and fix it.

09/24/2026

Google's September spam update is rolling out slower than usual, which gives you a real window to monitor what's happening in Search Console before it fully lands. We just published a breakdown of what to watch for and why staying on top of SEO maintenance now beats scrambling to fix things later.

https://www.sodermanmarketing.com/seo-blog/google-spam-update-september-2026-rollout

09/11/2026

We just published a breakdown of a major survey with over 100 SEO experts weighing in on what actually moves the needle in rankings. The consensus backs up what we've been telling our clients for years: content quality and link authority still dominate. If you're wondering where to focus your SEO budget, this one cuts through the noise.

https://www.sodermanmarketing.com/seo-blog/google

08/28/2026

Most small business owners focus on rankings and traffic, but one unpatched plugin or weak login can wipe out months of progress overnight. We just published a guide on what a real website security audit looks like today and what you should be checking yourself, because ranking visibility means nothing if your site gets compromised.

https://www.sodermanmarketing.com/seo-blog/website-security-audit-small-business-checklist

08/27/2026

High rankings and steady traffic sound great until you realize none of it's turning into actual leads. We just published a breakdown of why that happens and what's really holding your conversions back, spoiler alert, it's usually not your keywords.

https://www.sodermanmarketing.com/seo-blog/seo-traffic-not-converting-into-leads

08/24/2026

Most agencies are charging you extra for "AI optimization" like it's some magic separate thing. Here's the truth: AI answers pull directly from your existing Google rankings, so there's no separate strategy needed, just solid SEO fundamentals that actually work. We just published a breakdown on why that separate AI package is a myth and what you should actually be focusing on instead.

https://www.sodermanmarketing.com/seo-blog/ai-search-rankings-seo-myth-explained

08/21/2026

Google's August spam update finished rolling out, and if your rankings shifted, you're probably wondering what actually triggered it and how long recovery takes. We just published a full breakdown of what the update targets, what it doesn't touch, and what a realistic timeline looks like for getting back on track. The confusion around these updates usually costs businesses months of lost visibility, so we wanted to cut through the noise and give you the real picture.

https://www.sodermanmarketing.com/seo-blog/google-spam-update-recovery-website-audit-checklist

08/19/2026

If you took a hit after the latest Google spam update, your first instinct might be to tear everything apart and start over. That's usually the wrong move. We just published a breakdown on what to actually do when rankings drop: start with your Search Console data and a honest look at your current compliance. Most of the time, a calm review beats a panicked rebuild.

Saw a ranking dip after the latest Google spam update? Learn the calm, data-first check we recommend before making any SEO changes.