Abby Herman - The Content Experiment

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Abby Herman - The Content Experiment

Marketing doesn't have to be hard. Learn how to find the right message for your audience, at the rig Your online presence matters.

It’s often the first place potential customers go when they want to learn more about you and your business. It’s vital you're visible and that your blog has consistent, fresh content with targeted keywords to drive traffic to your site. As a small business owner, you don’t have the time or expertise to worry about awesome content. Your passion lies in your business’s products and services, whether

it’s personal training and coaching, financial advising and accounting services, special event planning or something else. So instead of floundering around with what to create, when and where, learn content marketing the right way (or let someone take care of it for you).

04/03/2025

Ever feel like most marketing "experts" aren't actually doing what they teach? Me too – and I'm changing that narrative.

I'm kicking off a 6-month experiment (finally living up to "The Content Experiment" name!) where I'll document building my digital product shop while continuing to run my fractional CMO services.

In this episode, I share:

⭐Why I need revenue that doesn't solely depend on 1:1 clients
⭐My previous failed attempts at launching digital products
⭐My new partnership with Destini Copp
⭐Plans to share real numbers and actual strategies

For the next 6 months, I'll show you what works, what doesn't, and the honest journey of balancing client work with building new revenue streams.

No massive teams, no inflated numbers – just real experiments, real results, and actionable takeaways you can apply in your own business.

Listen now and let me know what aspects of marketing and business growth you'd like me to address in future episodes!

https://thecontentexperiment.com/embracing-the-content-experiment/

03/24/2025

What if your business ran without you constantly hustling?

With the Scale with AI + Automation Bundle, you’ll learn how to:

✅ Create content in minutes, not hours
✅ Turn leads into customers automatically
✅ Streamline your business & get your time back

🔥 And you’ll get my AI Content Idea Generator (Value: $27) to help you get started generating content with AI...in your own voice.

🚨 Only $27 until April 3rd!

📌 Grab it now → https://courses.kristenmiller.me/scale-with-ai-automation?am_id=abbyherman7059

03/19/2025

Podcasting Moms! Do you feel like you’re stuck in a cycle of recording episodes but not seeing the podcast growth you want? 😩

You’re not alone.

That’s why I’m excited to be part of the Moms Behind the Mic Summit—a FREE event designed to help mom podcasters like you gain clarity, strategy, and momentum.

I’ll be sharing how to leverage AI to help you personalize (yes, really) your podcast in a fraction of the time it's taking you now, plus you’ll learn from top podcasting experts who have successfully built and monetized their shows without sacrificing time with their families.

✨ Don’t miss this! Grab your FREE ticket here: https://abbymherman--jennysuneson.thrivecart.com/moms-behind-the-mic-summit-march-2025/

03/15/2025

The Spring Forward Sales Igniter Bundle is going away tomorrow. Don't miss 30+ expert-created resources designed to boost your business revenue! 📈

What makes this bundle different? It's packed with practical tools you can implement right away to see real results:

🚀 Grow your audience engagement
🚀 Increase website traffic and time-on-page
🚀 Boost sales and average order values
🚀 Build customer loyalty and repeat business
🚀 Improve your bottom line

Each resource delivers measurable outcomes for your small business with practical applications you can start using today.

Only available until Sunday, March 16th (11:59pm Pacific). Access to claim your resources extends through March 30th.

Ready to make 2025 your most profitable year yet? Grab the Spring Forward Sales Igniter Bundle today!

https://abbymherman--sb-success-factor.thrivecart.com/sfsi-bundle-sign-up/

03/10/2025

Just launched! The Spring Forward Sales Igniter Bundle gives you 30+ practical business-growing resources from small business experts who've been where you are. 🚀

Why it matters: Each resource in this collection is specifically designed to help you:

>> Connect with more engaged prospects
>> Turn website visitors into paying customers
>> Increase your average sale value
>> Build lasting customer relationships
>> Create sustainable business growth

Practical tools ready for immediate implementation in your business.

Limited time offer! Bundle closes Sunday, March 16th at 11:59pm Pacific. You'll have until March 30th to claim all your resources.

Your business deserves the right tools to thrive in 2025. Get your Spring Forward Sales Igniter Bundle now!

https://abbymherman--sb-success-factor.thrivecart.com/sfsi-bundle-sign-up/

01/28/2025

📊 Are you measuring what matters in your marketing?

After working with hundreds of clients over the years, most (including myself!) start by tracking vanity metrics that don't actually do anything to impact our bottom line.

Here's what I mean:

🚫 Instagram followers ≠ Business growth
🚫 Post likes ≠ Client acquisitions
🚫 Video views ≠ Revenue generation

So what DOES actually move the needle? What should you really pay attention to?

👍🏼 Client acquisition journey markers
👍🏼 Content-to-consultation pipeline
👍🏼 Email list engagement quality
👍🏼 Social selling index (SSI)
👍🏼 Customer lifetime value indicators

No more throwing content into the void and hoping it works. Get strategic about your numbers!

Want to know if what you're doing to market your business is actually working? Track those numbers above and adjust your content if you're not getting where you want to go.

01/26/2025

☕️ The New Year Brew Up bundle launches today! I'm thrilled to be a part of this amazing line-up.

This is a carefully curated toolkit of resources you'll actually use to make 2025 your best year yet.

What makes this bundle different:

✨ Every resource is created by experts who've been where you are
✨ Tools focus on practical implementation, not just theory
✨ Resources work together to support your whole business
✨ Extended access available until May 31st

Inside you'll find:

📚 Business Growth & Marketing
>> AI content creation systems
>> Website optimization tools
>> Email list building strategies
>> Press release templates
>> Social media frameworks

📚 Productivity & Planning
>> 90-day goal setting system
>> Time management for entrepreneurs
>> Project management templates
>> Quarterly planning workbooks

📚 Personal Development
>> 2025 life makeover guide
>> Mindfulness practices
>> Self-care systems
>> Leadership development

Plus so much more! Don't miss out on this!
https://www.theactionalchemy.com/nybu/?sa=sa01084585803bb97dd8ef7c52848d36980d8b1d76

01/25/2025

💌 Want the secret to email sequences that actually connect AND convert?

I've been creating email sequences for clients since the early 2010s, and here's what I've learned along the way:

The best-performing emails don't rely on fancy copywriting techniques or high-pressure tactics (like countdown timers and false urgency). They follow a simple structure that puts your reader's journey first.

In last week's email newsletter, I shared a complete sales email sequence template, the same one that’s helped a client increase conversions on a high-ticket program.

The structure works because it:

✨ Starts with genuine connection
✨ Addresses real pain points
✨ Shares authentic solutions
✨ Builds trust naturally
✨ Creates clear next steps

The best part? You can use AI to help you write these emails without losing your voice. I walk you through exactly how to do this, including:

👀 Which prompts to use
👀 How to maintain your brand voice
👀 Where to add personal stories
👀 When to make offers

Ready to make your email sequences feel more like authentic conversations? Check out the latest newsletter for the complete template and AI guide. Not subscribed yet? Send me a DM and I'll share the prompt with you.

11/15/2024

This client wanted (NEEDED) to find a way to save time and still publish a weekly podcast that's at the top of the funnel for her. So she decided to try something new: have me help with outlining and eventually scripting a few episodes a month.

I LOVE it when we get to think outside the box and try new things!

We started on a trial basis, just to see how it felt to her. This is month three and it's safe to say that it's going very well!

This client has so much content already (both public and behind a paywall) that I'm able to use it to help me create NEW content. I use AI to help find aligned content that she already has, then create a transcription of this older content. AI also helps me with organizing multiple pieces of content into one cohesive episode. Then I do a ton of editing to give it HER personality.

The result? New podcast episodes (and Reels, and a variety of social media posts) that align with what's currently going on in her business, what her audience needs and wants, and what we're marketing (a high-ticket program, an event, a low-ticket offer we just created, a freebie...).

Of course she always reviews ahead of recording her audio and video (which she batches once a month--a dream!) to make sure everything is aligned with her values and how she presents information.

So if you're struggling with consistency in your podcast or other pillar content, let's chat! It IS possible to get support in the pieces that feel like only you can do. 😃

thecontentexperiment.com/chat

06/11/2024

🎙️ Ready for some entrepreneurial wisdom? 🚀 Don't miss the latest episode of "The Room Roundtable" where I sat down with Shawn Quintero, Sunni VonMutius, and Jeanine Hauck to redefine success in entrepreneurship!

🌟 We covered it all—from overcoming challenges, to transitioning in your career to how to make connections and sales when you know no one to finding joy in the journey.

It was super fun and a unique format that made the conversation really flow!

💡 Tune in now for some serious inspiration!

https://www.jeaninehauck.com/abby-herman

06/06/2024

Attention service-based business owners: Are you ready to scale your business without the overwhelming workload?

This week on the podcast, Crista Grasso, founder of the Lean Out Method, shares her expert insights on optimizing your business for increased profitability and time freedom.

She shares the differences between growth and scaling, and how to focus on the key areas that truly matter for your business success.

Crista dives deep into the five essential elements of scaling smart and shares powerful tips on identifying and eliminating areas of waste in your business, such as unnecessary complexity and incomplete work.

If you're ready to take your business to the next level while maintaining a rich, fulfilled life, this episode is an absolute must-listen.

Tune in now!

https://thecontentexperiment.com/rich-fulfilled-life-crista-grasso/

06/03/2024

Lead generation is the lifeblood of every successful business. Without it, you risk living on the revenue rollercoaster of up-and-down income. 🎢

Tired of the feast or famine cycle? Join us at the Magnetize Your Market: Lead Gen Acceleration Summit and learn from 9 industry experts on how to keep a steady stream of leads flowing into your business!

We get started tomorrow so sign up now for free! https://encoreempire.com/mym-abby

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Phoenix, AZ

Website

https://thecontentexperiment.com/

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