05/27/2026
Tim Riester sat down with KJZZ this morning to discuss the upcoming FIFA World Cup and the massive marketing opportunity surrounding it. ⚽
This year’s tournament is projected to generate $10B in U.S. advertising revenue, with global brands like Adidas, who already understand the cultural power of soccer, choosing to blend international stars and American celebrities to connect with U.S. audiences.
Since the 1994 World Cup, soccer’s momentum in America has only continued to grow, and the brands that lean into that cultural movement will be the ones that truly score.
A special thanks to Mark Brodie and KJZZ Phoenix for the invitation and thoughtful discussion! Listen to the full segment here https://ow.ly/abHi50Z4Ye2
The FIFA World Cup kicks off in a couple of weeks, but TV viewers are already seeing ads that reference the global tournament. From footwear to potato chips, many companies are looking to use the World Cup in their marketing.