09/15/2022
2022 marks 5 years of Lifeform Creative. In that time we’ve helped many businesses by creating brands with longevity and flexibility, and it only felt right to give the Lifeform logo a brand evolution itself.
With a desire to move away from the cell icon (thanks to the overflow of Covid/germ graphic over the past 2 years) it became clear that we wanted a more simple and refined way to represent Lifeform.
After a few concepts in what direction to take the branding we landed on this stylized L icon. The L is much easier to represent the name Lifeform and the simplicity of the shape allows for a wide variety of usage and variation.
Whether you see the hand of a frog, lava lamp blobs interacting, an alien plant, or just italic L, the mark brings for a lively and energetic feeling that is exactly the energy we want to bring into your next project.
