09/09/2026
"A static floor plan does not provide leads. It is not something that somebody is going to look at and go, 'Oh, I want to give you my information.' However, if they amend, change, or make option changes to an interactive floor plan, they want that work, and they're willing to give you their information for it."
— Kevin Weitzel
Do you know who owns your marketing assets? In this episode of the Builder Marketing Podcast, Greg and Kevin dive into the operational side of managing your home builder marketing assets and why understanding how your creative files are built is critical.
https://www.buildermarketingpodcast.com/episodes/336-managing-your-builder-marketing-assets-kevin-weitzel
Mentions: Taylor Morrison, Anewgo, ZondaHome, Focus 360, Matterport, LG Global, Samsung, GE Appliances, Moen, KOHLER