10/28/2026
"The one-house rule is, I mean, it may be some crazy idea, but we'll sell at least one house off it, so that's how we rationalize it... if they can convince us that this idea, no matter how crazy it is, will sell at least one house off it." — Don Dykstra
In this episode of the Builder Marketing Podcast, Greg and Kevin share an exclusive chat from the 2026 Builder Marketing Summit. Don Dykstra, founder and chairman of Bloomfield Homes, and Angela Kesling, Bloomfield’s Marketing Manager, sit down for a candid conversation about how a high-growth builder organization views, funds, tests, and supports marketing.
https://www.buildermarketingpodcast.com/episodes/343-the-one-house-rule-reframing-marketing-as-a-growth-investment-don-dykstra-and-angela-kesling
Mentions: BuilderChat, NoviHome, Sales Solve Everything